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Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Occam's Razor by Avinash Kaushik, 28 June 2010. Avinash discusses the concept that we have more web metrics and data than we know what to do with. Yet we are not good at informing the organization's decisions. Our reports are ignored. Sites and online marketing continue to under perform. A large part of the reason is that a big part of web analytics jobs consists of glorified data reporting, hoping someone will be impressed. That is where web analysts fail. This blog post encourages web analysts to see the big picture, and shares a framework that will help you ensure that you spend your time on valued activity to your organization...

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Added: 30 June 2010 Page views: 606 Rating: 0 Votes: 0
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Last updated: 30 June 2010