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Web Analytics Toolkit
Prepared for the State Government of Victoria, September 2006
The Web Analytics Toolkit provides an introduction to the importance of web analytics in measuring the success of and developing key performance indicators (KPIs) for your website.
Contents include:
- Why is web analytics important to online success
- Set realistic objectives for your website
- Develop key performance indicators
- Implement measurement and reporting mechanisms
- Continual Improvement: Practical tips for optimising your website through web analytics
You can read this toolkit in the following formats:
- Web Analytics Toolkit in HTML format
- Web Analytics Toolkit in Microsoft word format (284kb) (This document requires the use of Microsoft Word Reader)
- Web Analytics Toolkit in PDF format (266kb) (This document requires the use of Adobe Acrobat Reader).
Enquiries should be addressed to:
eServices Unit
Information Victoria
Department of Business and Innovation
State Government of Victoria
level 20, 80 Collins Street
Melbourne, Victoria, 3001
Email: administration@egov.vic.gov.au
Last updated: 4 November 2011
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