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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor by Avinash Kaushik, 19 April 2010. "Definitions and standard perspectives on these terms will be covered in this post: 1. Business Objectives; 2. Goals; 3. Metrics; 4. Key Performance Indicators; 5. Targets; 6. Dimensions; 7. Segments. A standard definition will be provided, but more than that my hope is to solidify your understanding with concrete examples and pictures. The post will end with a "Web Analytics Measurement Framework" – a very lofty name for something that will help you put your understanding of this post into practice..."

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