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Key Performance Indicators - Archive

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Archived articles and resources about key performance indicators which can be applied to government websites.

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Build a Solid Foundation With Key Performance Indicators, Part 1: Lead-Generation Sites, By Jason Burby. Clickz, July 20, 2004. "Just as a blueprint establishes the form and proportions of a house, a Web site's key performance indicators (KPIs), or success metrics, help establish a common foundation for all team members involved in building, analyzing, and improving your site..."

• Build a Solid Foundation With Key Performance Indicators, Part 2: Commerce Sites, By Jason Burby Clickz, August 3, 2004. "Part one of this four-part key performance indicator (KPI) series focuses on the most important metrics to review for lead-generation sites. To be successful using Web analytics data, it's imperative the findings you focus on directly relate to your overall business and site goals..."
• Build a Solid Foundation With Key Performance Indicators, Part 3: Customer Service, By Jason Burby Clickz, August 17, 2004. "It's important the analytics data you focus on is directly related to your overall business and site goals. No matter what type of site you have, you can apply the four-step methodology outlined below to maximize the value of the analytics data you gather..."
• Build a Solid Foundation With Key Performance Indicators, Part 4: Content Sites, By Jason Burby. Clickz, August 31, 2004. "In this series on lead generation, e-commerce, and customer service sites, I've mentioned how important it is the analytics data you focus on directly relates to your overall business and site goals. No matter what type of site you have, you can apply the four-step process below to maximize the value of the analytics data you gather..."

Cross-Pollinate Data and Harvest Better Information, By Jason Burby. Clickz, September 14, 2004. "Many companies are organized in isolated silos, which often limits their ability to take full advantage of all the valuable data gathered by individual business groups..."

Key Performance Indicator Development and Tracking - Once developed, tracking your key performance indicators is a continuous process.  It is here where we dynamically tweak your campaign, site optimization and site positioning efforts.

The Power of Metrics: KPIs – The Metrics that Drive Performance Management, By Kent Bauer - Column published in DM Review Magazine, September 2004 Issue. "Although selection of the appropriate visuals and graphs contribute to the effectiveness of a business performance management (BPM) dashboard, the true "soul" of the dashboard is the key performance indicators (KPIs). KPIs measure the business health of the enterprise and ensure that all individuals at all levels are "marching in step" to the same goals and strategies. They also provide the focal point for enterprise-wide standardization, collaboration and coordination. In this column and in subsequent months, we will discuss the important role of KPIs in the performance management process, provide guidelines for choosing the most appropriate and meaningful KPIs, and leverage Six Sigma techniques to facilitate KPI development and prioritization..."

10 Steps to Measuring Web Site Success, by Jim Sterne. Marketing Profs, February 10, 2004. "Is your Web site working? How would you know? Clients constantly ask me what they should be measuring, and my answer is always, "It depends." So for all of you who have wondered the same thing, here is the handy-dandy Sterne How-To Guide for measuring the success of your Web site..."

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part one, By Steve Jackson. Internet Search Engine Database, May 30, 2005. "The problem with most e-commerce marketing strategy today is that companies don’t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don’t usually come cheap..."

• How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part two, By Steve Jackson. Internet Search Engine Database, August 24, 2005. "The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. This article will discuss another KPI and why this is an important metric, the time your visitors spend on your website..."
• How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part three, By Steve Jackson. Internet Search Engine Database, September 1, 2005. "The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Both of these articles show specific measurements used to forecast site problems. There are lots of KPI's you can set up to warn you of impending doom or better show your successes but to go through each one would take me till the end of next year. So to wrap up this series, this article will discuss the general metrics you should be looking at as an ‘e' business and more importantly why you should be looking at them..."

Defining Key Performance Indicators, By Jason Burby. Clickz, August 16, 2005. "On my daily view of the Yahoo! Web Analytics Forum, managed by Eric Peterson, I ran into an interesting question. An individual wanted to know about common key performance indicators (KPIs) for a specific industry..."

Key Performance Indicators - written by Eric T. Peterson - and available late in 2005 - "...Key performance indicators (KPIs) are the next wave in metrics reporting for companies of any size.  Designed to simplify data reporting so that only relevant information is presented in an easily-understood and actionable format, KPIs are changing the way companies do business online..."

Developing KPIs and Disseminating the Insights, by Neil Mason. Clickz, November 15, 2005. "A couple of interesting threads have been running on Eric Peterson's Web analytics forum over the past few days. One is on setting key performance indictors (KPIs); the other deals with how to report Web analytics data in a meaningful way for business users. These topics are related, because if you know what's important to measure, it's easier to focus and report on that data in a meaningful way..."

Last updated: 16 December 2005

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