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Excellent Analytics Tips #19: Identify Website Goal Values & Win!

Occam's Razor by Avinash Kaushik, 24 January 2011. "... Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics. Sorry, OOD [Outcomes Obsession Disorder]. After following a structured process to create a Web Analytics Measurement Model most companies find that they are able to identify the goals for their web business. What they find exceedingly hard to do is identify the economic value added to the business when those goals (micro-conversions) are met..."

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Added: 10 February 2011 Page views: 728 Rating: 0 Votes: 0
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Last updated: 10 February 2011