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Analytics Basics: Averages and Ratios
By Neil Mason, ClickZ, June 7, 2010. "When measuring online marketing performance, there are some basics issues that should be considered..." The Article considers: Site Activity - Comparing Average, Mean, and Median; Average Time on Site; Measuring Conversion Ratios.
Further information on Analytics Basics: Averages and Ratios
Last updated: 8 June 20101
Related Links
- Analytics Basics: Unique Visitors, New vs. Returning Visitors
- By Neil Mason, ClickZ, May 25, 2010. "... By understanding how our data is created, we are better prepared to interpret it. So, it's worth going back to "analytical basics" and reminding ourselves how some of these metrics are created and what that means in terms of the way we use them..."
Added: 26 May 2010
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