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8 Tips For Getting Dashboards Right With Cross-Channel Metrics

by Bill Dinan. Search Engine Land, August 25, 2011. "Measurement and attribution go hand in hand, and one of the most basic elements of a good attribution model is a solid dashboard with tangible metrics that are clear and easy to read. With the evolution and rise of digital advertising, dashboards have become increasingly popular and complex.

While dashboards originated largely with clicks (and most dashboards are click based) there are many other post-click actions and data points that indicate consumer engagement and are helpful to monitor and evaluate for a complete picture of media performance..."

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Added: 26 August 2011 Page views: 318 Rating: 0 Votes: 0
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Last updated: 26 August 2011