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Articles and resources about how to develop key performance indicators (KPIs) for your website.

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Key Performance Indicators for Content Based Sites: by Jody Nimetz. Marketing Monitor, May 8, 2006. "... When trying to determine the proper key performance indicators, one of the most important factors to keep in mind is the type of business that you have..."

Added: 26 May 2006; Page views: 635 Rating: 0 Votes: 0

Are you using the wrong web metrics?: By Gerry McGovern. New Thinking, May 15, 2006 - Volume 11 Number 19. "Do you base success on measuring the volume of visitors and page impressions? Such measures may in fact reflect the failure-rather than the success-of your website..."

Added: 15 May 2006; Page views: 791 Rating: 0 Votes: 0

Multichannel Metrics: Managing the Sea of Data: By Shari Thurow. Search Day, May 3, 2006. "Paying attention to web metrics is an increasingly important aspect of search marketing, with methodologies, processes and tools that can dramatically lift marketing and business performance. A special report from the Search Engine Strategies conference, February 27 - March 2, 2006, New York, NY..."

Added: 4 May 2006; Page views: 1,246 Rating: 0 Votes: 0

The Big Book of Key Performance Indicators: by Eric T. Petersen. 2006. "The book will expand on the free key performance indicator worksheets and cover hundreds of known KPIs for web-based businesses and be relevant to retailers, marketing and advertising sites and companies providing customer support online."

Added: 4 April 2006; Page views: 2,257 Rating: 0 Votes: 0

Four Actionable KPIs You Don't Know About: By Jason Burby. Clickz, January 3, 2006. "Typically, site analysis must be customized to individual marketing objectives. But there are a few common key performance indicators (KPIs) that can be applied across the board. Here are four KPIs every marketer or site owner can leverage to identify opportunities and improve results. Best part is, these are easy ratios to create using any Web analytics tool and Microsoft Excel. Some can be automatically set up within your existing analytics tool..."

Added: 8 February 2006; Page views: 845 Rating: 0 Votes: 0

This category last updated: 24 April 2012

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