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5 Traits of the Analytically Empowered Organization

by Neil Mason. ClickZ, July 19, 2011. "Fifteen or so years after organizations first started to measure what was happening on their websites by parsing log file data, what does good look like? There are five characteristics that define an analytically empowered organization.

- Clearly defined key performance indicators (KPIs);
- Holistic approach to measurement;
- Integrated data strategy;
- Investment in "humanware";
- Ability to execute..."

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Added: 20 July 2011 Page views: 369 Rating: 0 Votes: 0
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Last updated: 20 July 2011