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Key Performance Indicators
Articles and resources about how to develop key performance indicators (KPIs) for your website.
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65
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- I Got No Ecommerce. How Do I Measure Success?
- Occam's Razor by Avinash Kaushik, 17 July 2007. "... The types of sites I am thinking of are pure content sites where people come, consume content and they leave. And maybe they come back again, and again, and maybe again. :) Think of a technical support website (though in that specific case read this: Measuring Success for a Support Website). Or a news website. Or a blog. Or a site full of white papers. Or think of a "brand" site or other such things. Bunch of content and no real online outcome..."
Added: 18 July 2007;
Page views: 1,388
Rating: 0
Votes: 0
- Bounce Rate: Sexiest Web Metric Ever?
- by Avinash Kaushik. Marketing Profs Daily Fix, 26 June 2007. "... Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool..."
Added: 1 July 2007;
Page views: 846
Rating: 0
Votes: 0
- Six Data Visualizations That Rock!
- Occam's Razor by Avinash Kaushik, 19 June 2007. "Analytics of any sort is hard enough for most, except perhaps the gifted, and a solid visualization of even the most complex data has an amazing power to transcend complexity and make life for the every day Marketer, Analyst, Ms. Somebody or Mr. Nobody just a tiny bit easier. But more than anything good visualization of data promotes data democracy. They ensure that the data presented will be understood, often with little explanation and the recipient will do something with the data..."
Added: 20 June 2007;
Page views: 970
Rating: 0
Votes: 0
- Tips For Measuring Success Of Your Blog (365 Days In Numbers)
- Occam's Razor by Avinash Kaushik, 16 May 2007. "... Measuring success of Social Media in general is an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Here are the important metrics / KPI’s (Key Performance Indicators) for measuring success of your blog..."
Added: 17 May 2007;
Page views: 1,205
Rating: 0
Votes: 0
- How to measure success in search engine marketing
- Pandia Search Engine News, 12 April 2007. "Why measure? Stacy Williams asked. The answer: Web analytics can prove that your search engine marketing strategy works as planned. "SEM is strategy and planning," she said. Web analytics can prove that your SEM strategy works as planned. Is it driving visitors to your site? Is it persuading visitors to take the desired actions? Web metrics will help you answer these questions..."
Added: 16 April 2007;
Page views: 1,263
Rating: 0
Votes: 0
- Online Key Performance Indicators in 2007
- By Jody Nimetz. Search Engine Guide, February 7, 2007. "For B2B companies, part of any good e-commerce strategy is measuring key performance indicators (KPIs). The importance of identifying proper online KPIs cannot be stressed enough. Time and time again I have seen organizations measure metrics that do not accurately indicate success areas in their online campaigns as they relate to ROI. Quite often it seems as if the online key performance indicators are not aligned with the company's overall KPIs being measured..."
Added: 8 February 2007;
Page views: 1,035
Rating: 0
Votes: 0
- Web Analytics: Are People on Your Team Accountable?
- By Jason Burby. Clickz, October 10, 2006. "I'm often asked why so many companies fail to really get Web analytics engrained within their business processes, and to leverage the data to improve site performance. In many past columns, I've written about setting proper goals and getting team buy-in on those goals, as well as monetizing behavior, etc. If you do all of those things right but the people involved in the day-to-day management, strategy, design, and development aren't being held accountable for the Web site, all your work may be for naught..."
Added: 11 October 2006;
Page views: 1,547
Rating: 0
Votes: 0
- Functionalism And Web Analytics: KPI Stew
- by Gary Angel. Web Pro News, 5 September 2006. "I was talking to a web measurement guy the other day when he casually mentioned that his business partners had given him 300 KPIs they wanted to track! This took my breath away. That's a lot of KPIs. Now I don't know if these were good, bad or indifferent or how sensible the thinking behind them actually was. But it does seem to me that businesses can easily be infected with a kind of measurement envy. I can image a conversation like this actually taking place - "You only track 300 KPIs - we track at least 400!".."
Added: 6 September 2006;
Page views: 1,258
Rating: 0
Votes: 0
- From DM News' Special Report on Web Analytics: Goals, Not Aspirations
- By Chris Whalen, ClearGauge. DM News, August 28, 2006. "Goal setting is a popular exercise in many endeavors. College sports teams set goals of becoming national champions. Would-be stock mavens set goals of earning millions of dollars and retiring early to Fiji. And marketers set goals of driving revenue growth to meet or exceed the expectations of private investors, the board or Wall Street..."
Added: 31 August 2006;
Page views: 1,288
Rating: 0
Votes: 0
- Web Analytics - The Basics - Key Numbers for Managing Your Website
- Thinkmetrics.com, 2005. "Like any other aspect of business, websites don't start with perfect success. They all start rough and improve with time. The key to this is web metrics, getting the numbers which tell managers what is happening in their site because you can't improve something you don't understand..."
Added: 15 August 2006;
Page views: 765
Rating: 0
Votes: 0
- Key Performance Indicators for Lead Generation Sites
- by Jody Nimetz. Marketing Monitor, May 23, 2006. "In previous weeks, we’ve looked at examples of key performance indicators for information or content based sites and e-commerce sites. The third installment of this series evaluates KPIs pertaining to lead generation sites..."
Added: 26 May 2006;
Page views: 783
Rating: 0
Votes: 0
- Key Performance Indicators for e-Commerce Based Sites
- by Jody Nimetz. Marketing Monitor, May 17, 2006. "Last week I discussed some examples of Key Performance Indicators for content based websites. This week, I’m going to look at some examples of key performance indicators for e-commerce based sites... "
Added: 26 May 2006;
Page views: 797
Rating: 0
Votes: 0
- Key Performance Indicators
- by Jody Nimetz. Marketing Monitor, April 17, 2006. "Every organization needs them, has them, and measures them. Or do they? No matter what your industry, competitive marketplace, or target market, the only way to assure success is to make informed decisions from quantifiable data. The stronger the data, the more likely you will make the right decision. So what is the “them” that I am referring to above? Key Performance Indicators..."
Added: 26 May 2006;
Page views: 817
Rating: 0
Votes: 0
- Determining Proper Key Performance Indicators
- by Jody Nimetz. Marketing Monitor, April 24, 2006. "... There might be three or four KPIs that are company wide, and then each department may have there own key performance indicators to support them. The question becomes, how do you select the proper KPIs to track?..."
Added: 26 May 2006;
Page views: 730
Rating: 0
Votes: 0
- Measuring Key performance Indicators
- by Manoj Jasra. Marketing Monitor, May 2, 2006. "In the previous segment in this series of articles, we talked about identifying the most important Key Performance Indicators (KPIs) to track, based on the type of website you have. We also touched on the notion that different roles with an organization will only want to see the KPIs that are important to them. In this article I will illustrate how to accurately measure KPIs by using a fictional company called Jasra Corp., identifying the company's needs, and then accurately measuring specific KPIs to help to solve its needs..."
Added: 26 May 2006;
Page views: 765
Rating: 0
Votes: 0
This category last updated: 24 April 2012
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