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Customers, Demographics and Visitor Segmentation
Articles and resources about customers, demographics and analysing visitor segmentation on your web site.
8
Site Articles
- Demographic Profiling of Victorian Government Website Visitors 2007
- From September 2006 to September 2007, the Victorian Government conducted an online survey to ascertain the preferences and demographic profile of visitors to the government's websites. A summary of the survey responses is provided.
Added: 7 July 2008
Page views: 9,279
Rating: 0
Votes: 0
- Groundswell - Forrester's Consumer Profile Tool
- The consumer profile tool supports the publication: "Groundswell: winning in a world transformed by social technologies". The tool now contains 2009 social profile data. You can classify your customer's social computing behaviour's by age, country and gender. The tool automatically create's a profile for your selected demographic group.
Added: 21 July 2010
Page views: 1,231
Rating: 0
Votes: 0
- Integrated Website Measurement and Demographic Profiling Project 2004/2005 - Watching Brief No.1, December 2004
- First in the series of four briefs giving an overview of the major findings from phase 2 of the Integrated Website Measurement and Demographic Profiling project for the Victorian Government.
Added: 25 November 2005
Page views: 5,368
Rating: 0.0
Votes: 0
- Integrated Website Measurement and Demographic Profiling Project 2004/2005 - Watching Brief No.2, February 2005
- Second in the series of four briefs giving an overview of the major findings from phase 2 of the Integrated Website Measurement and Demographic Profiling project for the Victorian Government.
Added: 25 November 2005
Page views: 5,111
Rating: 0.0
Votes: 0
- Integrated Website Measurement and Demographic Profiling Project 2004/2005 - Watching Brief No.3, April 2005
- Third in the series of four briefs giving an overview of the major findings from phase 2 of the Integrated Website Measurement and Demographic Profiling project for the Victorian Government.
Added: 25 November 2005
Page views: 5,387
Rating: 0.0
Votes: 0
- Integrated Website Measurement and Demographic Profiling Project 2004/2005 - Watching Brief No.4, June 2005
- Fourth in the series of four briefs giving an overview of the major findings from phase 2 of the Integrated Website Measurement and Demographic Profiling project for the Victorian Government.
Added: 25 November 2005
Page views: 5,117
Rating: 0.0
Votes: 0
- Integrated Website Measurement and Demographic Profiling Report - 25 March 2004
- Key findings and analysis of results of the effectiveness of the Victorian Government's online presence and users of Government services via the internet.
Added: 25 November 2005
Page views: 2,783
Rating: 0.0
Votes: 0
- Web Analytics and Demographics - Archive
- Archived articles about using demographics information to increase your website conversions.
Added: 16 December 2005
Page views: 973
Rating: 0.0
Votes: 0
127
External Links
- 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence
- by Erez Barak, Search Engine Watch, May 14, 2012. "Author's Note: This is a technical post on how to use visitor intelligence data to analyze SEO performance. The concepts in this article can be transferred to most marketing and CRM solutions but require basic understanding of SEO and CRM. In order to understand the impact your SEO efforts have on your business, you first need to make sure you are collecting the right data and attributing it to the right sources. This is why it's important to use visitor intelligence to analyze your SEO performance and ensure your SEO efforts are producing the right results. How your data is structured is critical to enable accurate analysis and reporting. It will allow you to build five advanced, but simple, SEO analyses that you can perform with visitor intelligence..."
Added: 15 May 2012;
Page views: 74
Rating: 0
Votes: 0
- The Most Loyal Customer Is the Email Subscriber
- by Dave Hendricks. ClickZ, April 26, 2012. "There are many types of customers in the world. There are walk-ins to your store who pay with cash. There are online-only customers who come to your business via search. Some customers come bearing gift cards. Others are the friends of friends who have been referred to you. There are catalog and phone buyers who see your product on TV or respond to a direct mail appeal. Then there are the subscribers to your email list. Of all the customers you have, people who subscribe to your email list are probably your best customer..."
Added: 26 April 2012;
Page views: 105
Rating: 0
Votes: 0
- IBM identifies four 'digital personalities' to help segment media audiences
- by David Moth. E-consultancy, 17 April 2012. "... The four digital personalities identified in the report are not age-based, but instead are derived from how they access content: - Efficiency Experts. This largest group (41%) sees the adoption of digital devices and services as a way to make life easier. - Content Kings. This digital personality (9%) includes dedicated gamers, newshounds, movie buffs, music lovers and TV fans. - Social Butterflies. These consumers (15%) cannot imagine not being able to instantly access any of their friends. - Connected Maestros. This personality (35%) combines the behaviours common to Content Kings and Social Butterflies with even more sophisticated behaviours..."
Added: 19 April 2012;
Page views: 122
Rating: 0
Votes: 0
- Beginner's Guide to Google Analytics: What to Track
- by Sarah Carling. Search Engine Watch, February 15, 2012. "... It all starts with planning the implementation of your analytics. You want to ensure that you have the data you need when you need it. Later on, you'll develop routine processes to get the most out of your analytics, as well as some more complex analysis that will make all the difference in how you run campaigns and marketing efforts. You may want to try and track a number of things with Google Analytics. Before you can do anything else, you need to understand what you're trying to track and why. Here are a few ideas on data you may want to track..."
Added: 16 February 2012;
Page views: 172
Rating: 0
Votes: 0
- Google DoubleClick Ad Planner
- "Identify websites your target customers are likely to visit - Define audiences by demographics and interests. - Search for websites relevant to your target audience. - Access unique users, page views, and other data for millions of websites from over 40 countries...."
Added: 26 September 2011;
Page views: 178
Rating: 0
Votes: 0
- Building Your Customer Experience Dashboard
- by Neil Mason. ClickZ, September 13, 2011. "... Tracking the customer experience, though, is a multi-faceted challenge. Experience is broadly an attitudinal outcome that results in a set of behaviors. The digital marketing industry has historically focused on tracking the customer experience through behavioral observation using tools like web analytic systems. This has had limited success, as it's possible to see what is going on (like a shopping cart abandonment), but it's not that easy to see why it's happening (poor usability, price issues, etc.). If measuring and understanding the customer experience is a multi-faceted challenge, then a multi-faceted approach to the problem is required..."
Added: 21 September 2011;
Page views: 548
Rating: 0
Votes: 0
- Creating An Engagement Index
- by David Daniels. ClickZ, September 12, 2011. "As an email marketer, it is vital to understand the overall engagement of your list of subscribers. While based on a single mailing it may be easy to view aggregate measures, such as unique click-through rate, often I find that many are not looking at such audience engagement measures over time. Understanding audience engagement on both a macro and subscriber level is important to determining which subscribers have churned or are showing signs that they are about to leave..."
Added: 21 September 2011;
Page views: 347
Rating: 0
Votes: 0
- Searcher Demographics - We Are What We Search
- by Eli Goodman. Search Engine Watch, August 22, 2011. "... Every searcher can be defined by the words they use when searching. Search engines and marketers alike know this and do their best to deliver you relevant results based on who they think you are and your intent at that exact moment. As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience..."
Added: 24 August 2011;
Page views: 434
Rating: 0
Votes: 0
- Voice of the Customer (VOC) Results: What to Expect From Your VOC Program
- by Kate Feather. Business 2 Community, August 18, 2011. "A Voice of the Customer (VoC) program can be a powerful tool for your businesses—assuming you choose one that provides you with the information we list in this article. By way of providing a basic definition, a Voice of the Customer program gathers customer feedback and provides a system for feedback management across an organization..."
Added: 18 August 2011;
Page views: 559
Rating: 0
Votes: 0
- 8 Methods + Lots of Tools for Getting to Know Your Audience
- Posted by Laura Lippay. SEOmoz Blog, June 8th, 2011. "... In this post we'll look at a few ways in which you can gather insightful information to help you position your brand against your competitors, laser target the specific desires of your audiences, and dive into the psyche of the people you want to attract and convert, categorized by what they want out of your industry, you, and your site..."
Added: 9 June 2011;
Page views: 364
Rating: 0
Votes: 0
- Retention, Not Reacquisition
- by Neil Mason. Clickz, April 12, 2011. "When is retention not retention? When it's just reacquisition! More and more companies are paying attention to customer lifetime value and how they can build on their investments in winning new customers. This applies equally to consumer organizations, business to business organizations, and membership organizations. All the heavy lifting has been done getting that new customer on board, but how can we generate more value and how does customer data analysis help do that? The role of customer data analysis in retention is to increase the propensity that a customer will do business with you again at a lower cost than the first time they did business with you..."
Added: 13 April 2011;
Page views: 446
Rating: 0
Votes: 0
- Integrating Offline Data to Improve Online Relevancy
- by Andrea Fishman. Clickz, March 23, 2011. "Seeking new ways to enhance predictions of user action and intent, marketers are forging new ground in finding ways to tie together online and offline data to build more comprehensive engagement models. Once, the collection and analysis of online activities and offline interactions were separate pillars of data managed by disparate internal teams – and often done by comparing stacks of reports and spreadsheets with different indicators. However, advances in tracking technologies are offering new opportunities for organizations to develop a more comprehensive view of a user's behavior across multiple touchpoints..."
Added: 24 March 2011;
Page views: 561
Rating: 0
Votes: 0
- Measuring What Matters
- by Neil Mason. Clickz, February 1, 2011. "... I came across a good example recently in a paper from Google that outlines a framework it uses for measuring the user experience which is called HEART. HEART stands for happiness, engagement, adoption, retention, and task success. They use this framework to understand the user experience across their various different products. The important point is that the metrics that make up the framework come from a variety of different data sources..."
Added: 16 February 2011;
Page views: 364
Rating: 0
Votes: 0
- Measuring the User Experience on a Large Scale: User-Centered Metrics for Web Applications - in pdf format (155kb)
- (This document requires the use of Adobe Acrobat Reader). by Kerry Rodden, Hilary Hutchinson, and Xin Fu - Google. Proceedings of CHI 2010. "ABSTRACT - More and more products and services are being deployed on the web, and this presents new challenges and opportunities for measurement of user experience on a large scale. There is a strong need for user-centered metrics for web applications, which can be used to measure progress towards key goals, and drive product decisions. In this note, we describe the HEART framework for user-centered metrics, as well as a process for mapping product goals to metrics. We include practical examples of how HEART metrics have helped product teams make decisions that are both data-driven and user-centered. The framework and process have generalized to enough of our company’s own products that we are confident that teams in other organizations will be able to reuse or adapt them. We also hope to encourage more research into metrics based on large-scale behavioral data..." HEART stands for: Happiness, Engagement, Adoption, Retention, and Task success
Added: 16 February 2011;
Page views: 484
Rating: 0
Votes: 0
- Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It
- by Sean Geehan. Marketing Profs, December 14, 2010. "In this article, you'll learn how to: Separate customer feedback by level (influencer, decision maker, end user) to align with market needs; Center efforts on the decision maker to achieve sustainable growth..."
Added: 22 December 2010;
Page views: 876
Rating: 0
Votes: 0
This category last updated: 15 May 2012
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