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Articles and resources relating to the use of cookies in web analytics.
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- Cookies and Privacy
- Articles and resources about website and search engine cookies and privacy.
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- Cookies and Web Analytics - Archive
- Archived articles and resources relating to the use of cookies on websites for web analytics purposes.
Added: 16 December 2005
Page views: 3,550
Rating: 0.0
Votes: 0
25
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- The EU Cookie Law: A guide to compliance
- By Econsultancy, April 2012. "The EU Cookie Law guide look into the legal changes as they affect online businesses in the UK, the potential threats to online business models and the steps that companies could be taking now to demonstrate compliance with the EU ePrivacy Directive... This 40-page report explains the legislation as far as it affects UK online businesses, sets out some practical steps that you can take towards compliance, as well as showing some practical examples of how websites can gain users’ consent for setting cookies..."
Added: 19 April 2012;
Page views: 25
Rating: 0
Votes: 0
- Just 23% of web users would say yes to cookies
- Posted by Graham Charlton. E-consultancy, 18 April 2012. "Websites applying opt-in consent mechanisms to comply with the EU E-privacy directive will have a hard time convincing users to accept cookies, as just 23% of respondents said they would be happy to say yes to cookies. One major issue with this directive is public awareness of what cookies are and what they do. Suddenly, web users will be seeing messages about cookies all over the place, accompanied with references to tracking, privacy etc..."
Added: 19 April 2012;
Page views: 101
Rating: 0
Votes: 0
- EU Cookie Law - the definitive guide
- by Oliver Emberton. Silktide.com, 9 June 2011. "We've heard a lot of talk about the new EU Cookie Law, but little real information. So we made this book. We've aimed to be practical and comprehensive. We cover everything from the fine print of the law to the technologies that satisfy it in detail..."
Added: 30 June 2011;
Page views: 972
Rating: 0
Votes: 0
- The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study
- comScore, Inc., May 6, 2011. comScore Whitepaper. "The study addresses the key sources of discrepancy between server-based and panel-based data in Latin America and reveals that cookie deletion can lead to large overstatements in servers' measurement of the size of online audiences. Without appropriate adjustments, site server audience reports can be inflated up to 2.5 times the actual number of unique visitors..."
Added: 10 May 2011;
Page views: 414
Rating: 0
Votes: 0
- comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Latin America
- Study Finds that Without Proper Adjustments, Site-Server Estimates can Overstate Audience Size by Factor of up to 2.5x. Santiago, Chile, May 9, 2011 – "comScore, Inc., a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in server logs’ measurement of the size of online audiences. Without appropriate adjustments, server-based audience reports can be inflated up to 2.5 times the actual number of unique visitors. The study analyzes behaviors in Latin America, including individual market analysis for Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela..."
Added: 10 May 2011;
Page views: 461
Rating: 0
Votes: 0
- The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study
- comScore, Inc., February 3, 2011. "The study addresses the key sources of discrepancy between server-based and panel-based data in Australia and reveals that cookie deletion can lead to large overstatements in servers' measurement of the size of online audiences. Without appropriate adjustments, site server audience reports can be inflated up to 2.7 times the actual number of unique visitors. Topics covered in the report include: Thorough discussion of the study’s methodology. Quantification of the degree to which cookie deletion leads to an overstatement in site-servers’ estimates of the number of unique site visitors. Comparison of first-party vs. third-party cookie deletion rates and the resulting overstatement in servers’ estimates of the size of site audiences and the reach of online advertising campaigns. A comparative look at cookie deletion rates across select global markets. Implications for the industry and comScore’s proposed solution for accurate audience measurement..." [Requires registration]
Added: 16 March 2011;
Page views: 565
Rating: 0
Votes: 0
- The Trouble With Cookies Persists
- by Tessa Wegert. Clickz, March 10, 2011. "How can something with such tasty connotations be such a source of distaste? Cookie deletion has long been a blight on digital campaigns, skewing conversion tracking and affecting the validity of reach and frequency metrics. It's a boundless, borderless issue that affects our industry the world-over... A recent industry analysis from comScore puts it in sharp perspective: as outlined in its new report, the research group found that current cookie measurement systems overstate the number of users by over 2.5 times..."
Added: 16 March 2011;
Page views: 515
Rating: 0
Votes: 0
- Scrutiny of Flash Cookies Extends Overseas
- by Jack Marshall. Clickz, September 23, 2010. "European Commissioner Neelie Kroes recently described the use of Flash cookies for some purposes as illegal under European law..."
Added: 27 September 2010;
Page views: 797
Rating: 0
Votes: 0
- Federal Websites: Cookie Policy
- Posted by Michael Fitzpatrick and Vivek Kundra. Office of Science and Technology Policy Blog, 24 July 2009. "During the Open Government Initiative outreach, Federal employees and the public have asked us questions about the federal government's policy on cookies. As part of our effort to create a more open and innovative government, we’re working on a new cookie policy that we’ll want your input on..."
Added: 27 July 2009;
Page views: 955
Rating: 0
Votes: 0
- US Federal Government Cookie Policy Under Review
- by Phil Kemelor. Web Analytics Management, June 17, 2009. "Over the last few months, there has been a great deal of activity at the most senior levels of the US Government discussing the use of persistent cookies on federal agency web sites. If you are a Federal Web Manager or Web Analyst, you are painfully aware of the constraints on using cookies and the limitations it causes to a more accurate definition of unique visitor, and some of the more advanced segmentation features available in web analytics solutions..."
Added: 18 June 2009;
Page views: 1,108
Rating: 0
Votes: 0
- When Is a Visitor not a Visitor?
- By Neil Mason, ClickZ, March 31, 2009. "Controversy surrounding unique visitors, a core metric of Web analytics, has raised its head again. In a recent blog post, Web analytics consultant and author Eric Peterson called on the Web analytics industry to stop using the term "unique visitors" because it doesn't accurately reflect what's actually being measured..."
Added: 1 April 2009;
Page views: 1,439
Rating: 0
Votes: 0
- What a Pixel and Cookie Can Reveal
- By Brian Massey, ClickZ, February 4, 2009. Discusses how pixels and cookies deliver information about visitor's usage of your website.
Added: 6 February 2009;
Page views: 1,367
Rating: 0
Votes: 0
- Making a Case for Cookies on U.S. Fed Web Sites
- By Neil Mason, The ClickZ Network, November 25, 2008. "In his blog last week, Eric Peterson called on President-elect Barack Obama to allow United States government Web sites to use first-party persistent cookies (define, a position the Web Analytics Association endorses. Currently, federal Web sites cannot use cookies unless the sites meet four conditions..."
Added: 26 November 2008;
Page views: 1,298
Rating: 0
Votes: 0
- A Primer On Web Analytics Visitor Tracking Cookies
- Occam's Razor by Avinash Kaushik, 24 July 2008. "If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for tracking purposes. In my conversations it is embarrassingly common to find a lot of FUD and confusion and lack of understanding (or appreciation of!) cookies and the role that they play in any analytics done on the web. Hence my attempt at this simple easy to understand primer..."
Added: 25 July 2008;
Page views: 1,393
Rating: 0
Votes: 0
- Spring Cleaning...for Cookies?
- By Robin Neifield. The ClickZ Network, April 2, 2008. "The vernal equinox has passed and it's officially springtime. Many of us are participating in the age-old ritual of spring cleaning, which doesn't just apply to our closets and garages, but also to our computers. While it's likely not a seasonal activity, many people conduct regular sweeps of their computers for cookies. This will have a significant impact on ecommerce and online advertising moving forward..."
Added: 3 April 2008;
Page views: 944
Rating: 0
Votes: 0
This category last updated: 19 April 2012
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