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Competitive Intelligence
Articles and resources about market intelligence and how you can find and use information about your competitors to improve usage of your web site.
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- 4 Steps to Identifying Your True Organic Competitors
- by Crispin Sheridan. ClickZ, July 27, 2011. "Whether you are a large international organization or a small village shop, if you are engaging in an SEO campaign, it is critical to understand your industry's true organic landscape in order to: - Identify who you're up against; - Set expectations on the likelihood of obtaining top rankings for desired keywords; - Understand the tactics and strategies that are working for top ranking sites so that you can learn from them and execute at a higher level..."
Added: 28 July 2011;
Page views: 308
Rating: 0
Votes: 0
- Keyword Competitive Intelligence 101
- by Ron Jones, Clickz, November 1, 2010. "... Who Is Your Competitor? For our purposes, a competitor is any known organization you are competing with for market share. However, you should also consider any organization that is similar to you in size, business model, etc. So don't be too narrow-minded as you put together a list of your competition. You might find some great information as you do research on other organizations that you might not be in competition with..."
Added: 4 November 2010;
Page views: 510
Rating: 0
Votes: 0
- What Does Your Competition Know That You Don't?
- by Stoney deGeyter. Search Engine Guide, September 27, 2010. "Your competition should play an important role in your research before you move forward with any SEO, PPC, or online marketing campaign. In fact, it's generally a good idea to do a fair amount of competitive research before you build a website or even decide what industry or niche to focus your efforts on..."
Added: 30 September 2010;
Page views: 380
Rating: 0
Votes: 0
- Competitive Analysis For Link Building
- by Julie Joyce. Search Engine People, 28 September 2010. "... What I do like about competitive analysis, however, is the knowledge that you get from performing it. It can answer questions such as how your industry links, what types of links you can expect to get, how many links seem to be the ticket for successful high rankings, what percentages of differing types of anchor text/domains/PR seems to be the sweet spot, etc... '
Added: 30 September 2010;
Page views: 827
Rating: 0
Votes: 0
- How to Perform SEO Competitor Research with Excel
- by Yoav Ezer. Search Engine People, July 21, 2010. "Any SEO will tell you that the hard part of the job is not just working on your own efforts but also keeping an eye on what your competitors are up to. With that in mind, here is a way you can do routine competitor research for your SEO using only a Microsoft Excel spreadsheet! What our solution does is goes to Google and returns the top three results for a search query. Why is this important?..."
Added: 22 July 2010;
Page views: 906
Rating: 0
Votes: 0
- 8 Easy Ways To Monitor The SEO Your Competition Is Doing
- by Damien Bianchi. Search Engine Land, June 24, 2010. "If you're a marketer and you're currently tied up with other initiatives (campaigns, new site launch, etc.), or a search professional bogged down with doing keyword research, a technical audit, or staying up with the latest trends, remember to come up for air every now and then (at least once a month if not more) to take a look at what your competition is doing. Here's some tips on how to effectively go about this..."
Added: 28 June 2010;
Page views: 417
Rating: 0
Votes: 0
- SEO Competitive Intelligence Strategy
- by Peter Da Vanzo. SEO Book, June 17, 2010. "... Once we've figured out what Google wants, or we think we know what Google wants, we then need to out-compete everyone else who thinks they've figured it out, too. Typically, webmasters reverse-engineer competing sites. Who is linking to them? What pages are linked? How old are the links? What keyword terms are they targeting? What are their most popular keywords? What Adwords are they running? What meta keyword tags are they using"? ;)..."
Added: 24 June 2010;
Page views: 427
Rating: 0
Votes: 0
- Spying on (and Learning from) Your Competitors: Step 5 of the 8-Step SEO Research Strategy
- Posted by laura. SEOmoz Blog, May 24, 2010. "... What makes your site: 1. Different? 2. Remarkable? In competitive landscapes these are very important – no – absolutely necessary questions to ask yourself. Now that we've gone through defining target audiences, doing categorized keyword research, finding Gaps & Opportunities and defining who the competition is, we're going to take one more important step before dumping this all into a big juicy pile of strategy. We're going to sniff out the competition and see what makes them different and remarkable, and we're going to use those creative noggins to work on topping them. Are you feeling confident?..."
Added: 10 June 2010;
Page views: 469
Rating: 0
Votes: 0
- Define Competitors: Step 4 of the 8-Step SEO Strategy
- Posted by laura. SEOmoz Blog, May 12, 2010. "... Step 4 is a simple one where we'll be defining our competitors in SERPs for use in dissection in the Step 5. We'll only be looking at search engine competitors here, and not comScore, Hitwise or other types of industry-defined competition by Uniques or Page Views, or any other metric. For the SEO Strategy we're building here, we're concerned with Search, therefore we'll stick to competitors in search results only..."
Added: 13 May 2010;
Page views: 749
Rating: 0
Votes: 0
- Competitive Intelligence: Purpose & Process
- Posted by Joanna Lord. SEOmoz, April 28, 2010. "... A few weeks ago I gave a presentation at PubCon South on 'Competitive Intelligence on the Social Web', and I wanted to extract a few of my key arguments and offer them up the SEOmoz audience both as thought provokers and for feedback. In my opinion competitive intelligence is one of those marketing steps we all say we did, but few of us rarely do. It's true. Most of us are big fat liars when it comes to 'doing competitive intelligence.'..."
Added: 3 May 2010;
Page views: 482
Rating: 0
Votes: 0
- Where to Get Competitive Benchmarking Data
- By Neil Mason, ClickZ, April 26, 2010. "... Trends looked at in isolation are useful (after all, "a trend is a friend"), but they're much more useful when you have context. Most of us operate in a competitive environment, so it's helpful to know how we compare against our competitors. While we generally have relatively easy access to our own data, getting data on competitors can be a bit tougher. The availability of that data is also very dependent on the type of industry you are in, the market that you are in, the size of your own digital property, and the size of your competitors. So it can be difficult to generalize about how to get competitive benchmarking data, but here are a few potential avenues worth exploring..."
Added: 29 April 2010;
Page views: 741
Rating: 0
Votes: 0
- How Competitive Intelligence Shapes Your Keyword Landscape
- by Josh Dreller. Search Engine Land, March 4, 2010. "... The first thing you'll want to do is some basic research to get a better understanding of the keyword landscape in which you're going to be competing. The goal here is not necessarily to learn everything, but to get a good sense of the overall topography of your competitive landscape. You'll want to answer such questions as:..."
Added: 19 March 2010;
Page views: 540
Rating: 0
Votes: 0
- The Definitive Guide To (7) Competitive Intelligence Data Sources!
- Occam's Razor by Avinash Kaushik, 22 February 2010. "Competitive intelligence, the 'what else', is one of the core tenets of Web Analytics 2.0 ... The secret to making optimal use of CI data lies in one single realization: You must ensure you understand how the data you are analyzing is collected. Not all sources of CI data are created equal. It is key that before you use the data that comScore or Nielsen or Google or HitWise or Compete or your brother-in-law shove into your face that you understand where the data comes from. Once you understand that you choose: 1. The best source possible that is 2. The right answer for the question you are asking (which implies you have to be flexible!). Here are the sources of competitive intelligence data..."
Added: 23 February 2010;
Page views: 468
Rating: 0
Votes: 0
- Five Simple Steps to Online Marketing Success - in pdf format (441kb)
- (This document requires the use of Adobe Acrobat Reader). Using Competitive Intelligence in 2010. Compete.com, 2009. "... You may think your 2010 strategy is primed for success, but do you really know enough about your competitors to make that assumption? What tactics are they using to drive online performance, and what are the results? By incorporating competitive intelligence into your marketing strategy, you can get the insights you need to stay on top of your competitors while enhancing your own marketing efforts for 2010 and beyond. Here are 5 steps to marketing success in 2010 using competitive intelligence..."
Added: 21 December 2009;
Page views: 819
Rating: 0
Votes: 0
- Great Free Media Planning Tools
- By Harry Gold, ClickZ, September 1, 2009. "... But what about when you're going after a niche audience such as users of a particular technology or collectors of classic cars? In these cases, those data sources are not as helpful because many niche sites do not show up on their radar screens. Instead, you have to start prospecting online to find sites that cater to those audiences. However, a slew of available tools and tactics can help you find and research those sites. So here is a list of free resources that planners can use when trying to find hard-to-find sites:..."
Added: 2 September 2009;
Page views: 1,608
Rating: 0
Votes: 0
This category last updated: 28 July 2011
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