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4 Areas To A/B Test For E-Commerce Websites

by Paras Chopra. Search Engine Land, August 31, 2011. "Out of all websites found on the Internet, online retail stores have the most potential for improvement through A/B testing. Amazon, Ebay and Etsy are just few examples of e-commerce websites that do a ton of A/B testing. The potential for A/B testing is enormous because of the sheer number of variables that these stores can experiment with: search results, product categories, pricing, product images, ratings, etc.

Another reason why A/B testing is so important for e-commerce websites is because their conversion goal is not some indirect metric such as leads or downloads but a direct sale..."

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