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Web Analytics and Measurement
Articles and resources about best practice in web analytics, web site measurement and web traffic analysis.
12
Categories
- AB Testing and Multivariate testing
- Articles and resources about how to use AB testing and multivariate testing to compare and contrast the pages which have better conversion rates for visitors to your website.
- Competitive Intelligence
- Articles and resources about market intelligence and how you can find and use information about your competitors to improve usage of your web site.
- Conversion Rates
- Articles and resources about what might be useful website conversion rates to consider for government web sites.
- Cookies
- Articles and resources relating to the use of cookies in web analytics.
- Customers, Demographics and Visitor Segmentation
- Articles and resources about customers, demographics and analysing visitor segmentation on your web site.
- Key Performance Indicators
- Articles and resources about how to develop key performance indicators (KPIs) for your website.
- Log Files
- Articles and resources about log file analysis.
- Online Surveys
- Articles and resources about best practices in the use of online surveys to gather qualitative and quantitative information about your web site visitors.
- Search Analytics
- Articles and resources about search analytics or search engine metrics.
- Social Media Analytics
- Articles and resources about how you measure social media including the return on investment (ROI).
- Web Analytics Tools
- Articles and resources about web analytics tools. Subcategories include: Google Analytics | Yahoo! IndexTools
- Web Measurement References
- Articles and resources about web measurement references.
4
Site Articles
- Web Analytics Articles - A-P - Archive
- Archived articles and resources about web analytics.
Added: 16 December 2005
Page views: 1,298
Rating: 0.0
Votes: 0
- Web Analytics Articles - Q-W - Archive
- Archived articles and resources about web analytics.
Added: 16 December 2005
Page views: 3,832
Rating: 0.0
Votes: 0
- Web Analytics Standard
- At a minimum, all public-facing websites must implement the tracking code for the Whole of Victorian Government (WoVG) analytics account. The WoVG analytics account uses a single supplier (currently Google Analytics) to allow Victorian Government website statistics to be tracked consistently, and to be aggregated into a portfolio view. The supplier chosen is either a free or near‐free service, or is subject to normal Government procurement. A WoVG approach to web analytics will provide consistent information to central agencies that track the government's web portfolio as a whole, as well as providing all Victorian Government website owners with comparable metrics to evaluate their usage and performance.
Added: 29 September 2011
Page views: 1,216
Rating: 0
Votes: 0
- Web Analytics Toolkit
- The Web Analytics Toolkit provides an introduction to the importance of web analytics in measuring the success of and developing key performance indicators (KPIs) for your website.
Added: 19 September 2006
Page views: 29,858
Rating: 0.0
Votes: 0
385
External Links
- Make Analytics Better with Tag Management and a Data Layer
- By Justin Cutroni. Analytics Talk, May 14, 2012. "There's something new in the world of tracking: the container tag. It's more commonly known as Tag Management. You may have heard of it over the last year or so. Very quickly this technology has spawned a number of companies and investment in this area. Some of the more well known tag management tools are (in no specific order): Ensighten; TagMan; Tealium; Satellite; OpenTag. The rapid growth is validation that the simple act of tagging a site is complicated, and to do good measurement businesses need a faster, quicker and easier way to implement different types of tracking..."
Added: 17 May 2012;
Page views: 48
Rating: 0
Votes: 0
- Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
- Occam's Razor by Avinash Kaushik, May 14, 2012. "... There are many different tools, both online and offline, that measure the elusive metric called brand strength. It's elusive because brand strength is, at its core deeply qualitative and none of us measurement types can really see inside your hearts and draw charts of the evolution of what's in your heart over time. So we use proxies, and we do the best we can. One of my favorite tools to do that is Insights for Search which provides an incredible way to see how interest in your brand has grown over time and whether you are strengthening your brand over time..."
Added: 15 May 2012;
Page views: 81
Rating: 0
Votes: 0
- Multi-Channel Attribution: Definitions, Models and a Reality Check
- by Avinash Kaushik. Occam's Razor, April 2, 2012 "... A huge amount of confusion and disagreement on this topic exists simply because there is no general consensus about those three words. Multi-Channel Attribution. So let's try and fix that problem. There are three types of attribution problems in our non-line world. Multi-Channel Attribution, Online to Store; Multi-Channel Attribution, Across Multiple Screens; and Multi-Channel Attribution, Across Digital Channels..."
Added: 3 April 2012;
Page views: 98
Rating: 0
Votes: 0
- A Big Data Imperative: Driving Big Action
- by Avinash Kaushik. Occam's Razor, March 12, 2012. "Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" I don't think so. So what is big data really? No one quite knows. As I interpret it, big data is the collection of massive databases of structured and unstructured data. The data sources include traditional (now considered puny) sources like corporate ERP/CRM systems and non-traditional (massive) sources like every technical ping from every human or mechanical sensor, all web behavior by everyone across the entire Internet, increasingly digital data from analog sources like hospitals or the atmosphere, and (good lord!) our collective tweeted wisdom..."
Added: 23 March 2012;
Page views: 213
Rating: 0
Votes: 0
- The Biggest Mistake Web Analysts Make… And How To Avoid It!
- by Avinash Kaushik. Occam's Razor, February 20, 2012. "The single biggest mistake web analysts make is working without purpose. We work very hard. We torture SiteCatalyst. We send out a lot of data. Then we resend it again and again. And yet our work results in very little impact on the business in terms of action taken by company leaders. Why this sad state? Almost always we dive into the ocean of data first. Sadder still, we don't ask questions later. We never ask questions. No questions. No tie to what's important. No impact from the data. Result? Our work lacks purpose. It is that simple. My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model . It is a fantastic five step process that forces the engagement of key stake holders to produce a blueprint of why digital exists in a company, and what it is trying to accomplish..."
Added: 21 February 2012;
Page views: 121
Rating: 0
Votes: 0
- Don't Waste Time Looking at Web Data Until You Do This - Part 2
- by Mike Fleming. Search Engine Guide, February 1, 2012. "We've talked about what makes a good metric to look at for your business. But, you have to be careful here. There is soooo much data wrapped up in what seems at times like an endless amount of possible metrics. If you are not careful, you will catch yourself wasting your time lost at sea with no idea how to get back home where you belong..."
Added: 16 February 2012;
Page views: 27
Rating: 0
Votes: 0
- Don't Waste Time Looking at Web Data Until You Do This
- by Mike Fleming. Search Engine Guide, January 23, 2012. "... Your business is different than everyone else's, so why would you look at the same measurements of success as everyone else? Everyone looks at visitors to their site, but what does that tell you about how your business is doing? If you sell a high-end product and the only people coming to your site are those looking for a cheap solution, it doesn't matter how far up and to the right that blue line goes for visitors, your business isn't growing. You want to look at the metrics that will tell you if you are progressing with growth. That's why the most important step you can take toward success is identifying the metrics that will tell you if what you really want to happen for your business is happening or not..."
Added: 16 February 2012;
Page views: 137
Rating: 0
Votes: 0
- Quantifying Your Website's True Impact on Your Business
- by Mike Fleming. Search Engine Guide, February 8, 2012. "Company owners and other business decision makers who handle a web marketing budget are given, whether it's their fault or not, too much website data that doesn't directly relate to an impact on the bottom line. What's wrong with this? Only looking at visits and pageviews gives an incomplete story of how a site is truly performing for its customers and the company. So, when it's time to decide how to invest, there's nothing concrete that gives confidence in where to put money. To combat this problem, there needs to be a fundamental mindset shift to focusing on outcomes..."
Added: 16 February 2012;
Page views: 138
Rating: 0
Votes: 0
- So Who Asked? - What Governments Officially Say About Web Analytics
- by Andrew Edwards. ClickZ, December 5, 2011. "Often considered hopelessly out of the money in the horse race of web analytics, governments around the world still publish guidelines and establish standards, all of which are available for free. Plus, the fact they are not necessarily cutting edge makes them good yardsticks by which to measure where the broad middle settles when it comes to standards, understanding, and expectations as regards to analytics. Regrettably this writer is proficient in just the one language in use herein, and so my survey will encompass only the content of the U.S., U.K., Australian, and New Zealand government sites..."
Added: 7 December 2011;
Page views: 298
Rating: 0
Votes: 0
- Announcing YouTube Analytics - the next generation in Insight
- by Ted Hamilton. Broadcasting Ourselves - The Official YouTube Blog, Wednesday, November 30, 2011. "Video can transcend language and cultural barriers. It can showcase real human moments all across the globe, even the silly ones. Take the video of the talking twin babies. That video was shot in Brooklyn, and has been viewed more than 10M times in the US and 30M times outside the U.S. 5% of its views came from Brazil, another 5% from Russia. Turns out, 1 out of 100 people in the Philippines watched these two babies from New York. One of the great joys of a global platform is finding out that people from afar can relate, connect, and appreciate your videos..."
Added: 1 December 2011;
Page views: 162
Rating: 0
Votes: 0
- W3C unveils draft 'do not track' standards
- By Ellyne Phneah, ZDNet Asia, November 16, 2011. "In a bid to address rising concerns about online privacy, the World Wide Web Consortium (W3C) has published two first drafts outlining standards that will allow users to express preferences related to online tracking..."
Added: 17 November 2011;
Page views: 130
Rating: 0
Votes: 0
- Data Analysis 101: Seven Simple Mistakes That Limit Your Salary
- Occam's Razor by Avinash Kaushik October 31, 2011. "Data analysis is not easy. It takes years to get good at it, and once you get good at it you realize how much more there is to learn. That is part of the joy. You are always learning. You are always growing. This blogpost is a collection of tips I share with my friends who are just starting out. Each tip is a "simple" mistake that is easily avoided. My hope is that you'll skip them if you are aware of them, and move on to making more important valuable mistakes. :) My plan is to wrap each tip with additional observations, context that will be of value even to those who have been at this game for a very long time..."
Added: 7 November 2011;
Page views: 144
Rating: 0
Votes: 0
- Piloting new ways of measuring digital success
- This post was contributed by Joanne Inskip, Senior Customer Insight Manager at the Government Digital Service. Government Digital Service, 27 September 2011. "At the start of 2011, the GDS Customer Insight team were given the task of developing a research methodology that could: - Measure the performance of digital government services (specifically: task completion rates, time taken, drop out points, user comprehension and satisfaction) - Be used on the live services as well as those in development - Blend behavioural data with perception data - Be rolled out across government to provided consistent measures for digital transactions As a result, a study called the Summative Test was born. The name of the test is meant to signify finality. Its primary purpose is to measure a service's performance, rather than to inform interaction design. The test is administered when a service is live or at the end of the design iteration cycle (but pre-build) for new services..."
Added: 25 October 2011;
Page views: 281
Rating: 0
Votes: 0
- Acting on Actionable: Why so Hard?
- by Andrew Edwards. ClickZ, October 10, 2011. ""Actionable" is one of those new words that has sprung up in the digital economy, typically referring to data or events that can be the foundation for a resulting beneficial effort on the part of the possessor or recipient of the "actionable" item. In the world of measurement and web analytics, it often is used to define an insight gained from understanding visitor behavior: "Understanding that the intra-page behavior in our download funnel was indicating a long load time after clicking certain choices, gave us an action item." Meaning: "That insight was actionable." It implies an imperative to the recipient: now you must act. Do something. Make use of this. And in today's rapid spin cycles, that can mean "right now." In the above example, it meant "figure out what is causing longer load time after those clicks, because it is probably depressing your scenario completion rate." But how hard is it to take action in the real world?..."
Added: 11 October 2011;
Page views: 164
Rating: 0
Votes: 0
- Data Rich, Optimization Poor
- by Bryan Eisenberg. ClickZ, August 12, 2011. "Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the analytics evangelist at Google, recently shared an important stat and his observation on Google+: Only 22% of companies have a strategy that ties data collection and analysis to business objectives. Down from 25% last year... The problem is not the tool. The problem is you and me and our management. Think of it another way: 78 percent of companies are just hoping for success by guessing how well they are at providing their customers quality experiences..."
Added: 3 October 2011;
Page views: 226
Rating: 0
Votes: 0
This category last updated: 17 May 2012
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