Web Blogs
Resources about the use of web blogs with some emphasis on their use within government.
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Blogging and Accessibility - Accessibility Toolkit - Version 3 - 2009
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Blogging is often just text or a combination of text, images and links. Therefore it is easy to make a blog accessible. However a blog has all the same potential accessibility issues as a web site does. Consequently blogs should always be tested against the W3C Web Content Accessibility Guidelines, Version 1.0, Level AA.
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Gov 2.0 Toolbox: Blogging Guide
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A blog, short for weblog is a form of an online diary. It can be an effective way to provide information updates, express an opinion and/or receive feedback. A blog is essentially a publication of text, images and media objects that are arranged in chronological order and viewed in an HTML browser. Updating a blog is called blogging and someone who keeps a blog is a blogger.
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US Navy Live Blog Guidance
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The purpose of the NavyLive blog is to tell the story of America’s Navy through individual perspectives. The blog features varying perspectivesfrom the greater Navy family including posts by leadership, Sailors, family members and other relevantstakeholders to showcase the dynamic environment in which the Navy functions and help shape publicperception of specific Navy topics.
This document provides guidance to contributors.
- Are You Setting Up WordPress For SEO Success?
- by Dan Shure. SEOmoz - The Daily SEO Blog, May 7th, 2012. "... Five Goals of This Post
- Clear up some confusion about WordPress terminology;
- Explain that WordPress, being a dynamic CMS, is built on relationships (as in "relational database") - and explain those relationships;
- Show you some hands on, practical tips for setting up your WordPress site with an SEO focus;
- Give you a few ways to cross check SEOmoz's crawler diagnostics with other sources;
- Get rid of that 'ol Gary Coleman look!
For This Post, Let's Assume
- We're running wordpress.org (the self hosted version); - This is a single author site (to keep it simple, although not hard to extend the concepts to multi-author);
- We're not doing any ecommerce, photo galleries, or anything else you'd find in a more custom application of WordPress;
- We're using Yoast's SEO for WordPress plugin..."
- WordPress SEO Setup 101
- Written by Claire Broadley. Search Engine People, 15 November 2011. "WordPress is a great blogging tool, and if you're looking to an easy route to SEO, even the basic install of WordPress will get you half-way there. Set up correctly, WordPress is ideal for SEO as it puts your keywords in good positions and has lots of options for further customisation.
This guide is intended as an introduction to the basics of setting up a WordPress blog and preparing it for extension with plugins. Once your blog is set up, there are lots of easy ways to extend WordPress and hook it up with your social networking accounts on sites like Twitter and Facebook..."
- The Total Economic Impact Of Yammer
- (This document requires the use of Adobe Acrobat Reader). Project Director: Michelle S. Bishop, Senior Consultant. A Forrester Total Economic Impact™ Study Prepared For Yammer, Forrester Research, April 2011. "... In February 2011, Yammer commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying Yammer. Forrester conducted in-depth interviews with executives from four Yammer customers with paid licenses and networks of at least six (6) months maturity, if not greater. Forrester then compiled the interview results into a composite case study of a 21,000-employee organization with 7,000 Yammer users. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of deploying Yammer within their organizations..."
- The Awesome List: WordPress SEO Plugins
- Posted by Jessica Lee. Bruce Clay, May 10, 2011. "WordPress is awesome not only because it's free and has so much functionality, but also because it's compatible with Google and helps support SEO efforts.
Lucky for us WordPress users, a plethora of plugins exist to help regular ol' bloggers operate their sites like designers, Web developers and SEOs.
Today, we're going to talk about some awesome plugins for SEO on WordPress..."
- Recommendations for Blog Commenting as a Marketing Strategy
- by Rand Fishkin. The Daily SEOMoz blog, January 25, 2011. Provides information on Why you would comment on blogs and 10 recommendations for blog comments.
- How to write a great government blog
- Tips from the pros, By Michael Hardy. Federal Computer Week, March 8, 2011. "A blog is a website for which one or more authors blend information and personal perspectives into a series of interesting journal entries — at least, that's the goal. The key is to make it personal..."
- The dark side of SEO & issues for Government blogs, forums and wikis
- by Michael Harris. Government 2.0 in Western Australia, February 25, 2011. "Anyone who runs a blog or fourm, specially for Government, will know the perils of spam. Day in and day out, our blogs and forums are hit with one spam post after another. Some masquerading as genuine comments from people who liked what we wrote, others not even bothering to hide their purpose to generate link-back spam and game the ranking mechanisms of search engines..."
- FREE GovFresh Gov 2.0 WordPress Theme
- GovFresh. "The purpose of this theme is to provide government agencies and municipalities with a framework to begin building their own Websites..."
- Corporate Blogs in a Social World
- by Anna Maria Virzi. ClickZ, September 3, 2010. "Corporate blogs are alive and thriving, yet require nurturing to avoid becoming irrelevant and obsolete. Care is needed to ensure they complement, rather than compete, with an organization's initiatives on Twitter, Facebook, and other social networks. "I'm a big believer in a blog publishing platform... It offers direct communication, a one-to-one reach to your current customers, to people who know nothing about you, to your critics. It's a way to establish your digital persona," says Karen Wickre, senior manager, corporate communications, at Google. The company has 150 blogs that attract a total of 10 million unique users each month..."
- Corporate Blogs: Front Page Structure
- Jakob Nielsen's Alertbox, July 26, 2010. "Summary: Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest. A weblog's homepage typically has one of two designs: Each posting's full content is presented on the first page so users can read it all without having to click. Article summaries appear on the first page, with the primary content on secondary pages (one per posting)..."
- 201 A-List Tips to Rock Your Blog
- by Leo Babauta, Mary Jaksch. alistbloggingbootcamps.com, July 2010. "Building and growing a successful blog is a whole lot easier when you have the information you need..."
- 10 Tips for Corporate Blogging
- by Erica Swallow. Mashable, July 20, 2010. "... There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we've narrowed down the key elements that companies should focus on. Here are 10 tips for corporate bloggers hoping to make a positive splash in their communities..."
- Advanced Blog and WordPress SEO: 30 Points Most Bloggers Overlook
- by Tad Chef. SEOptimise, Posted on April 23, 2010. "...Blog SEO is mainly NOT about basics and plugins. You may use one, two or three of these plugins but not more. The true SEO for blogs is more advanced. On the other hand you don't need some advanced technical skill-set to master it. Much of blog SEO is directly related to: interlinking; keyword choice; content prioritization (siloing); community creation..."
- White Paper: Business Guide to Blogging - in pdf format (414kb)
- (This document requires the use of Adobe Acrobat Reader). by Kevin Gibbons, Director of Search, SEOptimise, December 2009. "... Why blog? Done well, there are many benefits to a business blog, and these are far more varied and extended than might be immediately obvious. Although this guide begins with the most obvious reason for blogging – to assist in your company's search engine optimisation (SEO) campaign – you should soon see how useful a corporate journal can be in enhancing other areas of your marketing efforts..."
- How do you start a blog post?
- By Bill Slawski. SEO by the Sea, April 12, 2010. "How do you start a blog post? Do you follow a pattern in the way you write your posts, or do you mix up how you present what you write, and how you reach out to your audience? Here are some approaches that one could use..."
This category last updated: 10 May 2012