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Web Blogs
Resources about the use of web blogs with some emphasis on their use within government.
3
Site Articles
- Blogging and Accessibility - Accessibility Toolkit - Version 3 - 2009
- Blogging is often just text or a combination of text, images and links. Therefore it is easy to make a blog accessible. However a blog has all the same potential accessibility issues as a web site does. Consequently blogs should always be tested against the W3C Web Content Accessibility Guidelines, Version 1.0, Level AA.
Added: 14 May 2010
Page views: 2,504
Rating: 0
Votes: 0
- Gov 2.0 Toolbox: Blogging Guide
- A blog, short for weblog is a form of an online diary. It can be an effective way to provide information updates, express an opinion and/or receive feedback. A blog is essentially a publication of text, images and media objects that are arranged in chronological order and viewed in an HTML browser. Updating a blog is called blogging and someone who keeps a blog is a blogger.
Added: 14 September 2010
Page views: 2,561
Rating: 0
Votes: 0
- US Navy Live Blog Guidance
- The purpose of the NavyLive blog is to tell the story of America’s Navy through individual perspectives. The blog features varying perspectivesfrom the greater Navy family including posts by leadership, Sailors, family members and other relevantstakeholders to showcase the dynamic environment in which the Navy functions and help shape publicperception of specific Navy topics. This document provides guidance to contributors.
Added: 1 December 2011
Page views: 339
Rating: 0
Votes: 0
143
External Links
- 65 Metrics To Track Blog Success
- by Heidi Cohen, Posted on November 18, 2012. "To measure your blog's success, start by setting your blog's goals and determining which metrics are most effective to track your progress against these objectives. This holds whether your blog is B2C, B2B, not-for-profit (NFP), or solorpreneur. Blog metrics are all about attracting the right audience and getting them to take appropriate action as a result of reading your posts. Further, before you jump in and start tracking blog results, assess the difficulty and cost of your related analytics. While there’s a wide range of options available, Google Analytics, which I use, provides basic tracking of blog visitors. It’s free and easy to use..."
Added: 20 November 2012;
Page views: 336
Rating: 0
Votes: 0
- Rethinking Blog Metrics
- By Justin Cutroni. Analytics Talk, July 27, 2012. "A few months ago I started an experiment. I added some code to my site to better track how visitors interacted with my content. The new code tracks various user activities, like scrolling and reaching certain locations in the page. Not only did the code collect more data about user behavior it also changed many established metrics, like time on site & page and bounce rate. The result is an entirely different view of a user visit and new benchmark metrics for blog performance. At least that's my opinion. I’d like to hear yours :)..."
Added: 9 August 2012;
Page views: 275
Rating: 0
Votes: 0
- Are You Setting Up WordPress For SEO Success?
- by Dan Shure. SEOmoz - The Daily SEO Blog, May 7th, 2012. "... Five Goals of This Post - Clear up some confusion about WordPress terminology; - Explain that WordPress, being a dynamic CMS, is built on relationships (as in "relational database") - and explain those relationships; - Show you some hands on, practical tips for setting up your WordPress site with an SEO focus; - Give you a few ways to cross check SEOmoz's crawler diagnostics with other sources; - Get rid of that 'ol Gary Coleman look! For This Post, Let's Assume - We're running wordpress.org (the self hosted version); - This is a single author site (to keep it simple, although not hard to extend the concepts to multi-author); - We're not doing any ecommerce, photo galleries, or anything else you'd find in a more custom application of WordPress; - We're using Yoast's SEO for WordPress plugin..."
Added: 10 May 2012;
Page views: 300
Rating: 0
Votes: 0
- WordPress SEO Setup 101
- Written by Claire Broadley. Search Engine People, 15 November 2011. "WordPress is a great blogging tool, and if you're looking to an easy route to SEO, even the basic install of WordPress will get you half-way there. Set up correctly, WordPress is ideal for SEO as it puts your keywords in good positions and has lots of options for further customisation. This guide is intended as an introduction to the basics of setting up a WordPress blog and preparing it for extension with plugins. Once your blog is set up, there are lots of easy ways to extend WordPress and hook it up with your social networking accounts on sites like Twitter and Facebook..."
Added: 15 November 2011;
Page views: 289
Rating: 0
Votes: 0
- The Total Economic Impact Of Yammer
- (This document requires the use of Adobe Acrobat Reader). Project Director: Michelle S. Bishop, Senior Consultant. A Forrester Total Economic Impact™ Study Prepared For Yammer, Forrester Research, April 2011. "... In February 2011, Yammer commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying Yammer. Forrester conducted in-depth interviews with executives from four Yammer customers with paid licenses and networks of at least six (6) months maturity, if not greater. Forrester then compiled the interview results into a composite case study of a 21,000-employee organization with 7,000 Yammer users. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of deploying Yammer within their organizations..."
Added: 12 October 2011;
Page views: 786
Rating: 0
Votes: 0
- The Awesome List: WordPress SEO Plugins
- Posted by Jessica Lee. Bruce Clay, May 10, 2011. "WordPress is awesome not only because it's free and has so much functionality, but also because it's compatible with Google and helps support SEO efforts. Lucky for us WordPress users, a plethora of plugins exist to help regular ol' bloggers operate their sites like designers, Web developers and SEOs. Today, we're going to talk about some awesome plugins for SEO on WordPress..."
Added: 26 May 2011;
Page views: 594
Rating: 0
Votes: 0
- Recommendations for Blog Commenting as a Marketing Strategy
- by Rand Fishkin. The Daily SEOMoz blog, January 25, 2011. Provides information on Why you would comment on blogs and 10 recommendations for blog comments.
Added: 18 April 2011;
Page views: 863
Rating: 0
Votes: 0
- How to write a great government blog
- Tips from the pros, By Michael Hardy. Federal Computer Week, March 8, 2011. "A blog is a website for which one or more authors blend information and personal perspectives into a series of interesting journal entries — at least, that's the goal. The key is to make it personal..."
Added: 10 March 2011;
Page views: 713
Rating: 0
Votes: 0
- FREE GovFresh Gov 2.0 WordPress Theme
- GovFresh. "The purpose of this theme is to provide government agencies and municipalities with a framework to begin building their own Websites..."
Added: 21 October 2010;
Page views: 911
Rating: 0
Votes: 0
- Corporate Blogs in a Social World
- by Anna Maria Virzi. ClickZ, September 3, 2010. "Corporate blogs are alive and thriving, yet require nurturing to avoid becoming irrelevant and obsolete. Care is needed to ensure they complement, rather than compete, with an organization's initiatives on Twitter, Facebook, and other social networks. "I'm a big believer in a blog publishing platform... It offers direct communication, a one-to-one reach to your current customers, to people who know nothing about you, to your critics. It's a way to establish your digital persona," says Karen Wickre, senior manager, corporate communications, at Google. The company has 150 blogs that attract a total of 10 million unique users each month..."
Added: 9 September 2010;
Page views: 752
Rating: 0
Votes: 0
- Corporate Blogs: Front Page Structure
- Jakob Nielsen's Alertbox, July 26, 2010. "Summary: Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest. A weblog's homepage typically has one of two designs: Each posting's full content is presented on the first page so users can read it all without having to click. Article summaries appear on the first page, with the primary content on secondary pages (one per posting)..."
Added: 10 August 2010;
Page views: 775
Rating: 0
Votes: 0
- 201 A-List Tips to Rock Your Blog
- by Leo Babauta, Mary Jaksch. alistbloggingbootcamps.com, July 2010. "Building and growing a successful blog is a whole lot easier when you have the information you need..."
Added: 23 July 2010;
Page views: 798
Rating: 0
Votes: 0
- 10 Tips for Corporate Blogging
- by Erica Swallow. Mashable, July 20, 2010. "... There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we've narrowed down the key elements that companies should focus on. Here are 10 tips for corporate bloggers hoping to make a positive splash in their communities..."
Added: 21 July 2010;
Page views: 724
Rating: 0
Votes: 0
- Advanced Blog and WordPress SEO: 30 Points Most Bloggers Overlook
- by Tad Chef. SEOptimise, Posted on April 23, 2010. "...Blog SEO is mainly NOT about basics and plugins. You may use one, two or three of these plugins but not more. The true SEO for blogs is more advanced. On the other hand you don't need some advanced technical skill-set to master it. Much of blog SEO is directly related to: interlinking; keyword choice; content prioritization (siloing); community creation..."
Added: 6 May 2010;
Page views: 796
Rating: 0
Votes: 0
- White Paper: Business Guide to Blogging - in pdf format (414kb)
- (This document requires the use of Adobe Acrobat Reader). by Kevin Gibbons, Director of Search, SEOptimise, December 2009. "... Why blog? Done well, there are many benefits to a business blog, and these are far more varied and extended than might be immediately obvious. Although this guide begins with the most obvious reason for blogging – to assist in your company's search engine optimisation (SEO) campaign – you should soon see how useful a corporate journal can be in enhancing other areas of your marketing efforts..."
Added: 6 May 2010;
Page views: 722
Rating: 0
Votes: 0
This category last updated: 20 November 2012
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