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Why Blending Usability and SEO Really Matters

by Kim Krause Berg. Search Engine Land, November 11, 2011. "Whenever the phrase, “usability and SEO”, enter a conversation, there’s a very good chance it goes in one ear and out the other. Corporate management interprets it as “We need more money”, and middle management fixes their poker face until they’re free to run to Google to look up the term.

Though there is improvement, traditionally the term, “usability and SEO” represent two distinct countries, each with their own culture and belief systems. SEO inhabitants live, eat, breathe and play in the realm of marketing, especially in search engines..."

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