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by Damian Rees. UX Booth, October 12, 2010. "Some of our clients are surprised that we pay people to take part in usability tests, focus groups, or user surveys. They often feel that they get plenty of free feedback from their customers, so why should they pay people to give it? To answer this question properly, we should consider the different types of users visiting your site, their emotional states, and how it influences their motivation to provide feedback. We find that most free feedback that our clients receive regarding a website comes from the people who are either really upset about their experience or really pleased with it. The majority of users, who are fairly indifferent to the experience, are much less likely to give feedback..."
Further information on Incentivizing Users for their Feedback
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