By Mike Hughes. UXMatters, June 24, 2011. "Usability testing is a form of user research, in so far as it allows you to make conclusions about a large population based on observations of a small sample of that population. Essentially, we try to assess our products' suitability for our marketplace—as well as its usability for the population of interest—by testing it with a group of typical users. Usability testing often involves both quantitative and qualitative data—either of which can be subject to misunderstandings. This column discusses principles of rigorous research as they apply to usability testing, with an emphasis on reliability and dependability..."
Added: 29 June 2011;Page views: 481Rating: 0Votes: 0
By Kim Oslob. UX Matters, Published: May 23, 2011. "How many times have you wondered how you can collect meaningful and significant metrics to validate your research? Many researchers struggle with this same dilemma on a daily basis. For example, how can we know the magnitude of the issues we are detecting in a traditional usability lab study? Surprisingly, there are many ways to capture useful UX metrics if you have the knowledge of what solutions to use and how to use them. What Solutions Are Available? Some of the available solutions include: survey tools; Voice of the Customer (VOC) solutions; and online usability testing tools..."
Added: 30 May 2011;Page views: 730Rating: 0Votes: 0
by W Craig Tomlin. Useful Usability, December 2, 2009. "In the past few years, there has been massive growth in new and exciting cheap or free web site usability testing tools, so here’s my list of 24 tools you may need to use from time to time. Gone are the days of using expensive recruitment firms, labs and massive amounts of time to create, deploy and report on usability tests. By using these usability testing tools and others like them, you have for the first time a complete set of tools designed to tackle almost any usability research job..."
Added: 23 March 2011;Page views: 887Rating: 0Votes: 0
by Kim Krause Berg. Search Engine Land, February 4, 2011. "The most difficult group entity we design for, engage with and market to is commonly referred to as 'users'. Some of you know members of this group as people. A few use the term without thinking it through. The term 'users' has an official formal name in some industries, which to be honest, only serves to complicate matters. I think the term 'user' is often quietly defined as 'they who are out there'. Like we're all colorful globs of Jello. Do we like being called users? This question is asked often and yes, opinions vary. What fascinates me isn’t our feelings about the word 'user' (even though to me it feels negative), but what we mean when we use the term..."
Added: 15 February 2011;Page views: 779Rating: 0Votes: 0
by Garry Przyklenk. Search Engine Watch, December 7, 2010. "... How do you optimize conversion and improve user experience? Here's a list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting user experience on your website and landing pages..."
Added: 9 December 2010;Page views: 1,180Rating: 0Votes: 0
by Damian Rees. UX Booth, October 12, 2010. "Some of our clients are surprised that we pay people to take part in usability tests, focus groups, or user surveys. They often feel that they get plenty of free feedback from their customers, so why should they pay people to give it? To answer this question properly, we should consider the different types of users visiting your site, their emotional states, and how it influences their motivation to provide feedback. We find that most free feedback that our clients receive regarding a website comes from the people who are either really upset about their experience or really pleased with it. The majority of users, who are fairly indifferent to the experience, are much less likely to give feedback..."
Added: 16 November 2010;Page views: 664Rating: 0Votes: 0
By Gerry McGovern. New Thinking, November 8, 2010. "The top task identification approach helps you separate the chocolates from the salads and discover what customers really want when they come to your website. In traditional surveys and focus groups people will say they want salads, but when they're on their own on the Web they go for the chocolates. For the last nine years we've been testing methods to identify and separate the chocolates (top tasks) from the salads (tiny tasks)..."
Added: 8 November 2010;Page views: 565Rating: 0Votes: 0
Usability One, November 2010. "Integrating user research into a project's life cycle is increasingly becoming common practice. In the past, involving users, if at all, was likely to occur just prior to the launch of a site, at a stage where making changes was difficult, time consuming and costly. Consequently, sites that provided a compromised user experience were often launched..."
Added: 4 November 2010;Page views: 627Rating: 0Votes: 0
Jakob Nielsen's Alertbox, May 24, 2010. Summary: Besides usability specialists, all design team members should observe usability. It's also good to invite executives. Although biased conclusions are possible, they're far outweighed by the benefits of increased buy-in and empathy.
Added: 4 November 2010;Page views: 593Rating: 0Votes: 0
By Marijayne Bushey. FutureNow, October 14, 2010. "Before working with you, usability consultants likely can give you a checklist of items they will evaluate and/or fix. That’s because usability is based on best practices, or items that apply to the majority of the people, the majority of the time. It might look something like this..."
Added: 27 October 2010;Page views: 645Rating: 0Votes: 0
by Tim Ash. Clickz, August 30, 2010. "One of the tools commonly used in usability testing and user-centered design is a persona. A persona is a fictional person who acts as a representative stand-in for a large class of representative visitors to your site. Personas should be developed by observing usability tests, conducting contextual interviews (working in their actual typical environment), online surveys, focus groups, and regular interviews (where you don't observe people working)..."
Added: 31 August 2010;Page views: 1,322Rating: 0Votes: 0
Occam's Razor by Avinash Kaushik, 23 August 2010. "What Are Heuristic Evaluations? A heuristic is a rule of thumb. In as much, heuristic evaluations follow a set of well established rules (best practices) in web design and how website visitors experience websites and interact with them. When conducting a heuristic evaluation a user researcher (or an HCI expert) acts as a website customer and attempts to complete a set of predetermined tasks related to a website's existence..."
Added: 24 August 2010;Page views: 785Rating: 0Votes: 0
Usability One, August 2010. "One-on-one usability testing for a website in the early stages of development, before design and functionality has been implemented, is widely accepted as the most appropriate stage for evaluating a new design. Testing at this stage provides a cost effective option by reducing the risk of having to make significant changes after programming has begun. Typically testing at this stage is undertaken on wireframes..."
Added: 28 July 2010;Page views: 519Rating: 0Votes: 0
By Christine Perfetti. User Interface Engineering, June 22, 2010. "Over the years, many design teams have come to me requesting usability testing consulting services. One of the reasons they reach out is because they think usability testing must be a complex and scientific process. As a result, they'd prefer to have an outside consulting company conduct their tests. The first thing I tell people is that usability testing is not a complicated process. It's a technique that anyone can learn with training and lots of practice..."
Added: 28 July 2010;Page views: 422Rating: 0Votes: 0