Articles and resources about paper prototyping, which is a fast, low-cost method for testing website designs. It involves creating rough sketches of a website design and inviting some users to test it using a pen to complete important tasks.
Added: 19 December 2005Page views: 1,257Rating: 0.0Votes: 0
"Landing page optimization for your mocks and wireframes. Fivesecondtest helps you fine tune your landing pages and calls to action by analyzing the most prominent elements of your design..."
Added: 16 February 2012;Page views: 67Rating: 0Votes: 0
by Kim Krause Berg, cre8pc, January 3, 2012. "... To understand if your web site is meeting its usability requirements, ask people to take it for a spin and try it out—and more specifically, to see if they can answer the following questions:
- What is the purpose of the site?
- What need does it fulfill for me?
- Is it responsive to my emotions?..."
Added: 16 February 2012;Page views: 173Rating: 0Votes: 0
By Kristi Hines, Unbounce, December 7, 2011. "... These 45 posts from 2011 will teach you all you need to know about A/B testing, multivariate testing, and usability testing for copy, design, landing pages, PPC, and much more..."
Added: 22 December 2011;Page views: 358Rating: 0Votes: 0
by Jeff Sauro. Measuring Usability, November 30, 2011. "There isn't a usability thermometer to tell you how usable your software or website is.
Instead we rely on the impact of good and bad usability to assess the quality of the user experience.
Here are 10 metrics you should be familiar with and ready to use in any usability evaluation..."
Added: 7 December 2011;Page views: 190Rating: 0Votes: 0
Jakob Nielsen's Alertbox, November 21, 2011. "Summary: Better to accept a wider margin of error in usability metrics than to spend the entire budget learning too few things with extreme precision.
Added: 21 November 2011;Page views: 103Rating: 0Votes: 0
By Joel Flom. UXMatters, Published: September 7, 2011. "... In this article, I'll attempt to illustrate the virtues of customer journey maps, the necessary ingredients that make them an intelligent deliverable that encourages conversation and collaboration, and the role they can play in effecting real change in large organizations..."
Added: 8 September 2011;Page views: 303Rating: 0Votes: 0
Usability One, September 2011 Newsletter. "... This article will outline some of the activities that can be done to involve users throughout the development process and how the outputs of each activity will benefit the final interface..."
Added: 8 September 2011;Page views: 275Rating: 0Votes: 0
By Demetrius Madrigal and Bryan McClain. UXmatters, July 4, 2011. "Focus groups have gotten a bad rap over the years as UX research has shifted away from this very traditional method of market research. But focus groups can be quite useful for UX research if we approach them properly. This month, we’ll talk about ways you can get the most out of focus groups and apply the method properly to avoid the pitfalls that many people commonly encounter..."
Added: 6 July 2011;Page views: 611Rating: 0Votes: 0
By Demetrius Madrigal and Bryan McClain. UXMatters, June 7, 2011. "Since the early 1970s, professions such as user experience, market research, advertising, and law enforcement have been using rooms that have one-way mirrors—like the one shown in Figure 1—to enable direct observation of research participants—and suspects. For both user experience and market research, the main impetus for using a lab with a one-way mirror is being able to invite designers, investors, and engineers to observe how participants react to products and services. We've worked with quite a few clients who felt that this is the only way to do user research. But, in reality, observing participants through a one-way mirror is just one of many approaches to research and, like all approaches, has its advantages and disadvantages. In this column, we'll outline the challenges of using labs with one-way mirrors, share user feedback on such labs, and offer effective alternatives from current practice..."
Added: 29 June 2011;Page views: 493Rating: 0Votes: 0
By Mike Hughes. UXMatters, June 24, 2011. "Usability testing is a form of user research, in so far as it allows you to make conclusions about a large population based on observations of a small sample of that population. Essentially, we try to assess our products' suitability for our marketplace—as well as its usability for the population of interest—by testing it with a group of typical users. Usability testing often involves both quantitative and qualitative data—either of which can be subject to misunderstandings. This column discusses principles of rigorous research as they apply to usability testing, with an emphasis on reliability and dependability..."
Added: 29 June 2011;Page views: 392Rating: 0Votes: 0
By Kim Oslob. UX Matters, Published: May 23, 2011. "How many times have you wondered how you can collect meaningful and significant metrics to validate your research? Many researchers struggle with this same dilemma on a daily basis. For example, how can we know the magnitude of the issues we are detecting in a traditional usability lab study? Surprisingly, there are many ways to capture useful UX metrics if you have the knowledge of what solutions to use and how to use them. What Solutions Are Available? Some of the available solutions include: survey tools; Voice of the Customer (VOC) solutions; and online usability testing tools..."
Added: 30 May 2011;Page views: 578Rating: 0Votes: 0
by W Craig Tomlin. Useful Usability, December 2, 2009. "In the past few years, there has been massive growth in new and exciting cheap or free web site usability testing tools, so here’s my list of 24 tools you may need to use from time to time. Gone are the days of using expensive recruitment firms, labs and massive amounts of time to create, deploy and report on usability tests. By using these usability testing tools and others like them, you have for the first time a complete set of tools designed to tackle almost any usability research job..."
Added: 23 March 2011;Page views: 724Rating: 0Votes: 0
by Kim Krause Berg. Search Engine Land, February 4, 2011. "The most difficult group entity we design for, engage with and market to is commonly referred to as 'users'. Some of you know members of this group as people. A few use the term without thinking it through. The term 'users' has an official formal name in some industries, which to be honest, only serves to complicate matters. I think the term 'user' is often quietly defined as 'they who are out there'. Like we're all colorful globs of Jello. Do we like being called users? This question is asked often and yes, opinions vary. What fascinates me isn’t our feelings about the word 'user' (even though to me it feels negative), but what we mean when we use the term..."
Added: 15 February 2011;Page views: 548Rating: 0Votes: 0
by Garry Przyklenk. Search Engine Watch, December 7, 2010. "... How do you optimize conversion and improve user experience? Here's a list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting user experience on your website and landing pages..."
Added: 9 December 2010;Page views: 946Rating: 0Votes: 0
by Damian Rees. UX Booth, October 12, 2010. "Some of our clients are surprised that we pay people to take part in usability tests, focus groups, or user surveys. They often feel that they get plenty of free feedback from their customers, so why should they pay people to give it? To answer this question properly, we should consider the different types of users visiting your site, their emotional states, and how it influences their motivation to provide feedback. We find that most free feedback that our clients receive regarding a website comes from the people who are either really upset about their experience or really pleased with it. The majority of users, who are fairly indifferent to the experience, are much less likely to give feedback..."
Added: 16 November 2010;Page views: 599Rating: 0Votes: 0