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Personas
Articles and resources about personas. A persona is a model user which drives the design and user interface of a web site.
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31
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- 5 Steps to Building a Search Persona
- by Erez Barak, Search Engine Watch, August 1, 2011. "... An effective, simple concept every search marketer should leverage is the process of developing a search persona. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online, and to ultimately drive higher conversion. This isn’t a very time-consuming process, and will have a significant impact on your marketing efforts..."
Added: 4 August 2011;
Page views: 305
Rating: 0
Votes: 0
- How To Practice Persuasion Architecture with Personas - Part 1B
- By Marijayne Bushey. FutureNow, May 26, 2011. "... Usually I like to have all the facts, and I spend lots of time weighing my options before I make my final decision. But at work I don’t have time for that, and I have to decide much more quickly. What persona am I? Yes. You’re right: personas don't represent groups of people as much as they represent groups of behaviors. I know this is hard to digest, but it actually makes things easier. If you let go of the false assumption that each of us has a type, and fits into one of these groups, things start to make a lot more sense. That’s because even though each of us has a preferred way of acting, and a preferred information focus, certain situations can make us act differently. This is one reason we here at FutureNow prefer to think of the personas as describing a mode of behavior rather than describing a particular kind of person..."
Added: 6 June 2011;
Page views: 491
Rating: 0
Votes: 0
- How To Practice Persuasion Architecture with Personas - Part 1A
- By Marijayne Bushey. FutureNow, May 25, 2011. "In Part 1 of How To Practice Persuasion Architeture with Personas, I promised to write a Part 2 that would cover the practical applications of personas for your marketing. But after posting part 1 of the series, some great questions came up that made me realize we need to cover two special considerations before you get on with rolling up your sleeves and learning some tactics for applying your personas to your efforts to make your website better..."
Added: 26 May 2011;
Page views: 556
Rating: 0
Votes: 0
- How To Practice Persuasion Architecture with Personas - Part 1
- By Marijayne Bushey. FutureNow, April 13, 2011. "... At FutureNow, we create business-specific personas that reflect the demographic, psychographic and topographic dimensions of your audience. When I tell people this, I hear a lot of different interpretations of what that means, so I want to clear the air and show you what we mean when we say our personas are rooted in behavior..."
Added: 27 April 2011;
Page views: 555
Rating: 0
Votes: 0
- The Great Persona Debate
- UsabilityOne, April 2011. "... The answer behind the multitude of persona theories essentially comes down to the fact there really are no universal guidelines or methodologies behind the creation of personas. This means over the years, people have been left to formulate their own methodologies, resulting in a huge variety of opinions and debates on how personas should be created..."
Added: 6 April 2011;
Page views: 513
Rating: 0
Votes: 0
- Getting Started With Building Personas - in pdf format (5076kb)
- (This document requires the use of Adobe Acrobat Reader). By: Howard Kaplan. FutureNow, 2008. "In this unprecedented day of empowered consumers, 'selling' to customers is 100% about facilitating their buying process. Consumers are looking for information that's transparent, genuine, relevant and salient. That's why its critical to anticipate what each customer type (or persona) might need or want to see in order to feel confident in taking the actions that you want them to take, such as filling out a lead form or proceeding to checkout. This whitepaper will go through the basic persona building steps..."
Added: 28 March 2011;
Page views: 453
Rating: 0
Votes: 0
- Build It (to Meet Their Needs), and They Will Come
- By Natalie Hart. FutureNow, March 25, 2011 "... you should build your website for your ideal customers, for your company's 'sweet spot'... Personas are the backbone of every recommendation I make, every test I run, and every funnel I create. Everything we do with our clients comes from their customer personas. The reason for this goes beyond just finding a market that is ideal for your product; it's about getting to the core of customer intent because intent is the name of the game. So, with this in mind, I've created a few tips for helping you build-out or optimize your website for the right kind of visitor..."
Added: 28 March 2011;
Page views: 466
Rating: 0
Votes: 0
- Segmented Personas: bridging the divide between marketing and design
- A Foviance whitepaper, November 2010. "In a multi-channel, customer-centric world, its vital that business are able to reconcile two equally important but overlapping sets of customer profiles – those identified by their marketing teams, and those targeted by their digital channel. How accurate personas informed by real-world data can help businesses effectively bridge the gap between marketing and digital channels, delivering a sharper focus on customer-centricity. Used throughout every project, personas support the growth of the company as a custom..." [Requires registration]
Added: 10 November 2010;
Page views: 569
Rating: 0
Votes: 0
- Limitations of Personas in Landing Page Testing
- by Tim Ash. Clickz, August 30, 2010. "One of the tools commonly used in usability testing and user-centered design is a persona. A persona is a fictional person who acts as a representative stand-in for a large class of representative visitors to your site. Personas should be developed by observing usability tests, conducting contextual interviews (working in their actual typical environment), online surveys, focus groups, and regular interviews (where you don't observe people working)..."
Added: 31 August 2010;
Page views: 1,174
Rating: 0
Votes: 0
- Personas - the definitive guide
- by Alistair Gray. Webcredible, April 2010. "Conducting user research can produce some amazing insights... but how do you communicate these findings to the rest of your team? This is where personas can step in. Personas, when used effectively can communicate the results of user research in ways that means the results are taken into account throughout the design/development cycle...."
Added: 7 April 2010;
Page views: 470
Rating: 0
Votes: 0
- Build Your Own Data-backed Personas
- By Matthew Magain. SitePoint, August 19, 2009. "If you've never used personas, the idea is quite simple - personas represent visitors to your site; that is, they're fictitious visitors. Each persona has a name, photo, and bio that includes details such as where they live, work, or study, what is important to them, and what motivates them. The team involved in building the site gets to know these so-called individuals like their best friends. Then, when a design decision needs to be made, the team can ask, 'What would Julie do?' or 'How would this affect Frank?'..."
Added: 3 March 2010;
Page views: 478
Rating: 0
Votes: 0
- Behavioral Targeting & Google Analytics: How To Create Personas
- by Daniel Waisberg. Search Engine Land, December 22, 2009. "... The first step to a successful behavioral targeting process is finding the right targets. It is not always obvious which users should be 'bucketed' together. Creating effective buckets requires knowledge about the site and a careful analysis of the data. It is important to have clear objectives; this way we can pinpoint the type of person we are targeting, measure our success and optimize for maximum effect..."
Added: 23 December 2009;
Page views: 1,119
Rating: 0
Votes: 0
- Building Searcher Personas For Greater Customer Engagement and Acquisition
- by Vanessa Fox. O'Reilly Radar, October 23, 2009. "... To truly capitalize on organic search acquisition that provides long term success in search engines as well as delights your customers and keeps them coming back, try developing searcher personas that use search data to better understand your audience and ensure a compelling experience from the search box all the way through to conversion..."
Added: 14 December 2009;
Page views: 431
Rating: 0
Votes: 0
- Roles vs. Personas vs. Cognitive Styles
- By Tim Ash, Search Engine Watch, November 25, 2009. "There is a lot of confusion in the landing page optimization community regarding personas, cognitive styles, and roles. These terms are often used loosely or interchangeably, with unfortunate results. It's time to set the record straight and cover the basics..."
Added: 26 November 2009;
Page views: 590
Rating: 0
Votes: 0
- Four Parts to Valuable Personas
- by Angela Quail. Marketing Profs, December 16, 2008. "Recent buzz about personas has created some confusion. If you've tried to develop and deploy personas, you may have experienced resistance from other departments because they don't grasp the value that personas purportedly provide. The reason may be that personas (in the form of customer profiles) by themselves don't offer all that much. But personas are not just customer profiles; rather, "personas" is the title for a complex tool that has four components:..."
Added: 18 December 2008;
Page views: 881
Rating: 0
Votes: 0
This category last updated: 4 August 2011
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