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Eye-Tracking Study: Everybody Looks At Organic Listings, But Most Ignore Paid Ads On Right
by Matt McGee. Search Engine Land, March 10, 2011. "Interesting new data about searcher behavior from a recent User Centric eye-tracking study: Whether using Google or Bing, all 24 participants looked at the organic search results for their queries, but between 70% and 80% ignored the paid ads on the right side of the page..."
Further information on Eye-Tracking Study: Everybody Looks At Organic Listings, But Most Ignore Paid Ads On Right
Last updated: 11 March 20111
Related Links
- Eye Tracking Bing vs. Google: A Second Look
- This research was managed by Aga Bojko, Associate Director. UserCentric, January 27, 2011. "Introduction - Last year saw significant changes in the war between Microsoft's Bing search engine and Google. Bing struck first when it began powering Yahoo!'s searches, thus accounting for nearly 25% of searches in the United States. Google then unveiled Google Instant, a new feature which predicts search terms before the user has even finished typing. However, even with these changes the search results pages remain much the same as does their requisite effectiveness at gaining and retaining attention..."
Added: 11 March 2011
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