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by Matt McGee. Search Engine Land, March 10, 2011. "Interesting new data about searcher behavior from a recent User Centric eye-tracking study: Whether using Google or Bing, all 24 participants looked at the organic search results for their queries, but between 70% and 80% ignored the paid ads on the right side of the page..."
Further information on Eye-Tracking Study: Everybody Looks At Organic Listings, But Most Ignore Paid Ads On Right
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