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Search Engines: Part 8 - Archive

Total cost of website ownership - SEO and PPC, by Gerard Manning. Promotion Data, September 12, 2003. "So, you have the perfect URL registered, a reliable web hosting company and you have a professionally designed website. So now, you have to market your website in the search engines and directories. This is not too much different than marketing a regular business in your hometown. It will take time and money to get your product/services out in the market to be noticed. A common mistake a lot of companies have is not realizing how much money and time it will take to compete with the already well established top competitors. This article will touch on SEO and PPC issues for your new online (widget) business..."

Tracking and Measuring Search Engine Marketing Success, by Laura Thieme. SearchDay, June 18, 2002 - Number 292. "It's not enough to simply optimize your web site and hope for high traffic. You need to use specific tools and techniques to assure success, according to a panel of search engine marketing experts...."

“Traditional” Advertisers consider internet, by Rob Sullivan. Promotion Data, May 29, 2003. "With the increased adoption of broadband in the US advertisers are beginning to explore the option of providing an additional form of advertising to their customers..."

Traditional search engine optimization vs. pay per click, By Pandia Guest Writer David Wallace. Pandia, March 2, 2003 "David Wallace looks at the difference between traditional search engine optimization and the use of pay per click text ad services. He argues that pay per click can never fully replace traditional optimization techniques..."

Traditional Search Engine Optimization VS. Pay Per Click, By David Wallace - Search Engine Guide, February 2, 2004. "With the current rise of pay per click (PPC) advertising services such as Overture, Google AdWords and many others, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply "buy their way to the top."..."

Trends

• Search: The Trends, By Rebecca Lieb. Clickz, March 5, 2004. "If you follow search engine marketing (SEM), perhaps you wouldn't be surprised that my colleague Danny Sullivan's four-day, four-track Search Engine Strategies (SES) conference was substantially different in content and tone than past events -- even ones that took place as recently as a few months ago..."
• Search Engine Trends And SEO, by Jim Hedger. Web Pro News, 8 March 2004. "The past year has been one of major transition in the search engine industry. Changes to the landscape have been enormous with mergers, acquisitions, and the easing of several formerly big-players out of the sector or, in the case of AltaVista, Lycos and LookSmart, into the minor leagues. We’ve seen new technologies and revenue models being tested by search firms, along with fresh promises of personalized ad-delivery through contextual placement. While there is no end in sight for changes in this evolving medium, this is a good time to examine the impact of such upheaval on the state of website marketing and search engine placement..."

The "True" Cost of Doing Search Engine Optimization Wrong, By Scott Buresh. Internet Search Engine Database, February 1, 2005. "There is much debate in the general public and in the search engine optimization (SEO) community as to what amount companies should pay for search engine optimization expertise. Prices are all over the board, and can be influenced by an SEO firm’s size, reputation (or lack thereof), resources invested in customer service, and many other factors. Moreover, there are a variety of pricing models from which to choose..."

Tutorial: Want your Web site to be more popular? By Scott Buresh. Computerworld, 10 October, 2002. "Link popularity is a factor that many search engines use when ranking Web pages within their indexes. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This method of establishing importance, pioneered by the increasingly popular Google, is now used in some form by 19 of the top 20 search engines. While it is still possible to achieve high rankings for non-competitive terms without a great deal of link popularity, it is unlikely your site will rank well for very popular terms without it. So here's what to do about it..."

27 Quick Tips To Top Search Engine Rankings, by Michael Wong. Promotion Data, April 28, 2003. "In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips..."

Two Easy Methods To Optimize Your JavaScript, by Steve Shaw. Promotion Data, June 27, 2003. "Many web sites, even those owned by people we all think of as gurus in the Internet marketing business, have large blocks of JavaScript at the top of their web pages, sometimes running to dozens of lines of code..."

U.S. Bancorp Piper Jaffray Internet Analyst Safa Rashtchy Sees Online Search Market Revenues Reaching Nearly $7 Billion by 2007 - Analyst releases "The Golden Search," a new report on the search industry - "MENLO PARK, Calif. - March 20, 2003 - Over the past 18 months, the prominence of search as the most effective online marketing tool has risen dramatically, while ways to monetize the search page have been expanding as well. In his new in-depth research report on the online search industry entitled The Golden Search, U.S. Bancorp Piper Jaffray Senior Analyst Safa Rashtchy asserts that the industry represents a major growth market, which he expects will reach nearly $7 billion in worldwide revenues by 2007, growing at a compounded annual rate of 35 percent. In addition, he believes that the key driver of growth is "the increased popularity of search as the most efficient way to find products and information, and simultaneously the rise of search as the best way for advertisers to find and acquire customers." ..."

• Search -- Look No Further? by Rebecca Lieb. Clickz.com, 21 March 2003. "In a lingering ad slump, search is white-hot. Piper Jaffray forecasts the search industry will generate $2.1 billion this year, and balloon to $7 billion in 2007. Search is the workhorse of interactive marketing. It's not expensive. It's not glamorous. It works..."

Using headlines in empowering SEO, By Serge Thibodeau. Internet Search Engines Database, 3 September 2003. "One of the least-known techniques in professional search engine optimization (SEO) and one of the most powerful is the use of headlines.  For more than a century, newspapers have used them to their best advantage. The reason they are still using them today is simply because they work. Headlines can have the same, attention-grabbing features in SEO. An added bonus is the ability to incorporate your important keywords and key phrases in them..."

Victorian Government - IT&T-43: Website Search Engine Optimisation Policy, June 2003. "Departments and agencies should adopt "best practice" search engine optimsation strategies for their web sites..."

Victorian Government - Search Engine Optimisation Tookit, prepared for Multimedia Victoria, October 2002

Vision-based Page Segmentation

• Link Building in Light of VIsion-based Page Segmentation. Search Engine Guide, March 1, 2005. "The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance..."
• VIPS: a Vision-based Page Segmentation Algorithm, by Deng Cai; Shipeng Yu; Ji-Rong Wen; Wei-Ying Ma. Microsoft, November 2003. "A new web content structure analysis based on visual representation is proposed in this paper. Many web applications such as information retrieval, information extraction and automatic page adaptation can benefit from this structure. This paper presents an automatic top-down, tag-tree independent approach to detect web content structure. It simulates how a user understands web layout structure based on his visual perception..."

Web harvesting, by Russell Kay. Computerworld, 1 July 2004. "It's hard to argue with the proposition that the World Wide Web is the largest repository of information that has ever existed. In just over a decade, the Web has moved from a university curiosity to a fundamental research, marketing and communications vehicle that impinges upon the everyday life of most people in the developed world. But there's a catch, of course. As the amount of information on the Web grows, that information becomes ever harder to keep track of and use..."

Web Positioning Software

• Web-Positioning Software: Good or Bad? By Shari Thurow Clickz, April 26, 2004. "Last week, Fredrick Marckini lauded NetIQ for acquiring popular search engine positioning software, WebPosition Gold (WPG). Fredrick feels NetIQ cornered a brand new search engine marketing (SEM) and advertising analytics market..."

Web Ranking tool - This web ranking tool accepts a URL for a web page and fetches three numbers...

• New tool for measuring web page popularity. Pandia, July 27, 2004. "There is one sport shared by most web site owners: "web site statistics". Most of them will have installed some kind of visitor tracking software, making them able to follow the number of unique visitors, page views or "hits". An important part of this is, of course, to be better than your competitors. But how do you get access to their web site statistics? You don't..."

Website Hosting

• Does website hosting affects rankings at Google? By Nakul Goyal. Internet Search Engine Database, 23 February 2004. "After planning and developing a website the next part is to host it on the internet. Web Hosting is indeed an issue to be spent time on but the question arises if you need to look at it with your SEO eye or not? The issue of ‘Web Hosting’ is not just related to the price and features of web hosting provider offered but website owners who are far sighted consider some other factors too and one of those factors is search engine optimization. Does choosing a host provider makes any difference in rankings at search engines..."

Website Promotion: 10 Search Engine Optimization Blunders To Avoid, by Michael Murray. Web Pro News, 12 April 2005. "If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings..."

Website SEO Is Really Only Sub-optimization, By Barry Welford. Web Pro News, 23 February 2004. "More and more people acknowledge that the world has changed and their business must have a website. Unfortunately many who have done so are now disillusioned. Perhaps a website is necessary but it doesn't seem to do much for business. In this Newsletter, we will explore how to correct this situation. The answer is not just one of the current hot topics, such as search engine optimization, search engine marketing, website promotion or even Internet marketing. What is needed is much more fundamental..."

Wading Through the Search Engine Myths, By Scott Buresh - Search Engine Guide, April 28, 2003. "There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. Throughout the years, some prevailing search engine myths have developed. Some of these myths are actively encouraged by companies with a financial interest in their continued existence. Others are based upon techniques that were effective years ago but no longer work. Still others come from simple misunderstandings that inevitably come with a relatively new medium. What follows is a few of the most prevalent search engine myths, followed by the facts as I understand them..."

Web Searches: The Fix Is In - How much exposure can you buy? Plenty, concludes a BusinessWeek probe. Business Week, October 6, 2003. "They're called spiders. Scores of these digital robots crawl through cyberspace, scouring the billions of pages in the World Wide Web. They catalog all the words in the pages, how many times they're viewed, and which other pages they link to. These spiders power the fast-growing search industry, led by Google, Yahoo! (YHOO ) and Microsoft's MSN..."

Web Site Usability and SEO, By Shari Thurow. Clickz, November 21, 2005. "Nothing makes me happier than shopping on a user-friendly Web site, one on which I can easily find the products I'm searching for. With the holiday season close at hand, user-centered, search-friendly e-commerce sites will surely have the upper hand when it comes to sales and findability..."

Website Redesign

• Retaining Traffic after a Web Site Redesign, By Grant Crowell. Search Day, October 21, 2004. "Your site gets great traffic from search engines, and yet it needs a new design. How can you freshen up a site without risking a decline in rankings and a loss of traffic from search engines?..."

What Is Search Engine Optimization? By Jill Whalen. Internet Search Engine Database, 12 January 2004. "What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense? As Bob Massa from SearchKing is fond of saying, we don't optimize search engines, we optimize Web pages. So perhaps that's part of the reason why people have a hard time agreeing on what SEO actually is..."

What Is Search Engine Optimization? By Jill Whalen. Search Engine Guide, May 17, 2004. "What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense? As Bob Massa from SearchKing is fond of saying, we don't optimize search engines, we optimize Web pages. So perhaps that's part of the reason why people have a hard time agreeing on what SEO actually is..."

What SEOs Expect From Their Clients, By Kalena Jordan. Search Engine Guide, 25 March 2003. "I've seen a lot of articles around lately about how to pick and choose a search engine optimization company. That's fine and dandy, but it often works the other way around in this industry. The most successful SEOs pick and choose their own clients. Good SEOs can spot a tire kicker from a mile off and I know of a few SEOs that quickly "fire" clients that give them too much grief..."

What's the MOST effective SEO Tactic for 2006? By Brad Callen. Site Pro News, 7 September 2005. "Today, I'm going to try something different. I'm going to go out on a limb here and make a blind assumption about you..."

When Being First May Not Matter, by Wil Reynolds. Marketingprofs.com, January 27, 2004. "As marketers, we spend our professional lives striving to gain as much visibility for our clients or products as possible, so it seems silly to think that being number one can actually be dangerous to the health of our businesses..."

What Constitutes A Complete And Effective SEO Campaign? by John Metzler. Web Pro News, 10 February 2005. "Unfortunately, not many Search Engine Optimization companies know what this involves..."

When Content Isn't King in SEO, By Shari Thurow. Clickz, August 29, 2005. "In the SEO (define) arena, SEO professionals often chant, "Content is king." I chanted this mantra in the past, too. If I had my way, I'd change the mantra to "Unique, high-quality, unduplicated content is king." Not as catchy, I admit. But there are many situations in SEO when content isn't king..."

What to Expect From Ongoing Search Engine Optimization, by Scott Buresh. Marketing Profs, September 27, 2005. "More and more companies are beginning to understand the importance of expert search engine optimization in their overall marketing efforts. It is typically harder for them to understand, however, why the discipline requires an ongoing effort for long-term success..."

What to Look for in an SEO Firm, By Shari Thurow. Clickz, October 25, 2004. "If you use search engine marketing (SEM) as an online marketing strategy, what type of SEM do you use? My first ClickZ column outlined the major types of SEM, including search engine advertising and search engine optimization (SEO)..."

When To Optimize and When To Advertise, by Patricia Hursh. High Rankings Advisor, Issue 110, August 2004. Are you struggling with how to combine search engine optimization and pay-per-click advertising? In this article, you'll find tested guidelines and business scenarios to help you plan a successful, integrated campaign that is aligned with your business goals and market situation.

Where Do We Start With Search Engine Optimization? By Jill Whalen. Search Engine Guide, 25 July 2003 (From the High Rankings' Advisor Newsletter)

Why Bother with SEO? By Scott Van Achte. Internet Search Engine Database, May 23, 2005. "So you want people to find your website? First page placement can be as simple as investing a few dollars into paid search advertising. Within minutes your advertisement can be listed at the top of the pack among other PPC listings. When it is this easy to push your site to the top why would anyone bother with traditional SEO?..."

Why Optimize Your Site For Search Engines? by John Metzler. Web Pro News, 10 February 2005. "Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone..."

Why Search Engine Marketing Has A Passion for Web Site Usability, by Kim Krause Berg. Usabilityeffect.com, February 2005. "...Believe it or not, search engines and user centered web design have a common goal. They want to provide the best experience for their web site visitor. Even better, they want that experience to be productive, satisfying and memorable..."

Why Search Engine Optimization is a science as well as an art, By Serge Thibodeau. Internet Search Engine Database, 24 November 2003. "By definition, SEO (Search Engine Optimization) is the science and art of achieving higher visibility across today's most important search engines. Such visibility needs to be delivered to the users on a carefully selected and pre-identified list of highly relevant keywords and key phrases to be really effective..."

Why Search Engine Traffic Should be Your Top Priority, by Richard Zwicky. Promotion Data, November 21, 2003. "Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some people I know find pop-ups and spam so annoying that they will never purchase anything from a business that uses them. These plans are probably not the best customer acquisition strategies, and more likely they are a total waste of money. So why would anyone bother risking money on marketing strategies that probably will not increase traffic to your website? Why not concentrate on what does work? - The search engines..."

Why You Need A SEO Maintenance Plan, by Herman Drost. Web Pro News, 19 April 2005. "A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales..."

Why Your #1 Ranking Isn’t Bringing You New Traffic, by Courtney Heard. Web Pro News, 25 August 2005. "You've watched your web site grow, gain a higher PR, and more incoming links. Your ranking has steadily increased for keywords that relate to the product or service your site is selling, until finally you reach number one..."

Word Count And Search Engine Optimization, by Shari Thurow. Web Pro News, 25 October 2004. "Reader question: Is it really important for search engine visibility to have my own domain name? Also, would it be better for my site to have four pages (total) instead of three? I want to use the content on two pages for my home page. I heard that the home page should at least contain 400 words so that it is more attractive to the search engines..."

Work at Home Mom Is Acclaimed Search Engine Optimization Expert - An Interview with Jill Whalen, By Alyice Edrich. Search Engine Guide, 30 June 2003.

Working the Search Engines - Link Patrol, By Alan Webb. Darwin Magazine, October 2003. "Link text, or the html term for it "anchor text," has been a factor in weighting in Google and other search engines for quite some time now. It provides a boost in ranking through links containing keyword-rich link text..."

Working Well With Your Search Engine Optimization Firm, By Ross Dunn - Search Engine Guide, March 20, 2003. "The SEO industry is growing out of its adolescence into the realm of mainstream credibility. After surviving the infancy and adolescence of the industry, search engine optimization and placement is just being recognized as the essential element that can make or break an online business’ bottom line..."

Worthless Shady Criminals: A Defense Of SEO, By Danny Sullivan. Search Day, April 28, 2005. "Do SEO? This means you. That's how you're being described. Those characterizing search engine optimization this way are unfairly defining an entire industry, often ignorant of SEO issues, definitely stereotyping and shortsighted in not realizing the value SEO offers to every site..."

Writing Effective Search Engine Ads, By Catherine Seda, Search Day, May 29, 2003. "A special report from the Search Engine Strategies conference in Boston, MA, March 4-6, 2003. Relevancy is the name of the game when it comes to copywriting for paid listings, not only for your potential customers, but increasingly to meet the stringent requirements of the search engines themselves. In the Writing Search Engine Ads session in Boston, search engine representatives and marketers discussed how to improve advertising click and conversion rates through targeted ad listings..."

Writing for Google. Google Village, Tuesday, 25 February 2003. "When writing a website the writer needs to be focused on the reader; that is write for readers. Even though human readers are those who are going to be active and do something about your site, one of your primary readers is Googlebot..."

W3C Compliance And SEO, By Dave Davies. Internet Search Engine Database, October 4, 2005. "From reading the title many of you are probably wondering what W3C compliance has to do with SEO and many more are probably wondering what W3C compliance is at all. Let's begin by shedding some light on the later..."

XML Is Better Than HTML For SEO, by Krassimir Stoynov. Web Pro News, 1 July 2004. "XML is better than HTML for Search Engine Optimization. I created two web pages as examples for demonstration of this issue..."

Yahoo, Sponsored Searches and ROI, by Gerard Manning. Promotion Data, September 19, 2003. "Yahoo is expecting sponsored search queries to more than double by 2006 from 2 billion to 5 billion in 2006. Sponsored search offers website owners to pay for their desired listing. We know that PPC is not going to be going away and that it is a very lucrative market. If you think about it, it's that profitable, Yahoo has decided to buy Overture. It is almost like the Remington shaver commercial where the guy liked the product so much, he bought the company..."

Your Search Engine Optimization Strategy: Make Love, Not War, by Scott Buresh. Web Pro news, 26 May 2005. "When it comes to search engine optimization strategy, there are basically two camps - those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts..."

You’ve Optimized Your Site; They Came; They Converted…Now What? by Jason Dragonette, Search Marketing Advisor,  November 2004 Edition, Volume 3, Issue 7. "You’ve done it! You’ve spent lots of time and effort to optimize your website for organic search results on what should be the best traffic-driving keyword phrases available. Congratulations. Now it’s time to lean back, kick off your shoes and relax… but not for long. You’ll now need to evaluate which keywords have been leading to actual conversions..."

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Last updated: 23 December 2005

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