Google Now Personalizes Everyone's Search Results
by Danny Sullivan. Search Engine Land, December 4, 2009. "Beginning today, Google will now personalize the search results of anyone who uses its search engine, regardless of whether they’ve opted-in to a previously existing personalization feature. Searchers will have the ability to opt-out completely, and there are various protections designed to safeguard privacy. However, being opt-out rather than opt-in will likely raise some concerns..."
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Last updated: 7 December 2009
Google's Personalized Results: The 'New Normal' That Deserves Extraordinary Attention
by Danny Sullivan. Search Engine Land, December 7, 2009. "On Friday afternoon, Google made the biggest change that has ever happened in search engines, and the world largely yawned. Maybe Google timed its announcement that it was personalizing everyone's search results just right, so few would notice. Maybe no one really understood how significant the change was. Whatever the reason, it was a huge development and deserves much more attention than it has received so far... If you want to understand more about the change and how it works, see our Google Now Personalizes Everyone's Search Results story. In this piece, I'm going to cover why this is such a significant change..."
Personalized Search for everyone
Posted by Bryan Horling, Software Engineer and Matthew Kulick, Product Manager. The Official Google Blog, 4 December 2009. "Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide, and in more than forty languages. Now when you search using Google, we will be able to better provide you with the most relevant results possible..."