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Personalized Search
Articles and resources about personalized search which uses your search history to return better search results.
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25
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- Google Users Dislike Personalized Search Results
- by Danny Goodwin, Search Engine Watch, February 10, 2012. "Should Google's search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a recent Ask Your Target Market (AYTM) Google Search survey said no, compared to 15.5 percent who said yes. Another 39.1 percent of respondents said they liked the idea of personalized searches, but were worried about privacy. Those who said no (45.4 percent) said they think everyone should see the same results when searching for the same keyword..."
Added: 21 May 2012;
Page views: 1
Rating: 0
Votes: 0
- Some thoughts on personalization
- Posted by Amit Singhal, Google Fellow. Google Inside Search, 23 November 2011. "We’ve written before about personalization in search, but I wanted to take the time to lay out our broader philosophy. First, it’s important to understand what personalization is, and what it isn’t. It isn’t, for example, the entire context of the search: the way pages link to one another, the words on documents on the web, the language of the query, etc. Context is so foundational in search today that without it, search results would be almost meaningless. Personalization is a narrow class of context. It’s the context of you, the searcher, including your interests and your network of contacts. This special kind of context has a subtle, but important, impact on search results. Personalization is understanding who you are to give you the best answers, and is definitely not about making search results look like your reflection in a mirror..."
Added: 29 November 2011;
Page views: 139
Rating: 0
Votes: 0
- The world seen through Google goggles
- By Annabel Crabb. The Drum TV - ABC, Posted Friday May 6, 2011. "... In the course of getting to know me, Google has learned about the sites I tend to select from a Google lineup. It knows the stuff I like to read, and when I enter a search term, it scrambles to bring me the relevant links in the titles I like. Seeing as I use Google a lot in the course of my work, it's fair to say that these presumptions affect the course, even if only slightly, of how I write. And Google's settings - the legendary, elusive algorithms that power and direct the vast driftnet of this search engine - have the power to make or destroy companies..."
Added: 9 May 2011;
Page views: 557
Rating: 0
Votes: 0
- Does the personalisation of the internet threaten citizen participation in democracy?
- eGov AU - Craig Thomler's professional blog - eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, Friday, May 6, 2011. "Yesterday evening I watched an interesting TED talk by Eli Pariser, Beware online "filter bubbles". The talk discussed the increasing personalisation of search engines, news sites and social networks, using algorithms to selectively present or hide search results, content and comments based on a user's actions..."
Added: 9 May 2011;
Page views: 812
Rating: 0
Votes: 0
- Is personal search about semantics?
- Posted by Marc Elison. Bruce Clay Australasia SEO Blog, 23 February 2010. "... There has been a lot of debate within the SEO industry as to what personalised search means. I think anything that helps match a query with better SERP's, is a good thing and to be honest that's why I think Google turned on personalised search for everyone..."
Added: 24 February 2010;
Page views: 669
Rating: 0
Votes: 0
- What Personalization Means to Search
- By Bill Slawski. SEO by the Sea, January 15, 2010. "Search engines have come a long way since their modest beginnings — although you may not have noticed. The major engines such as Google, Yahoo and Bing guard their search secrets closely, so one can never be absolutely certain how they are operating. But they are evolving, and personalization seems to be the wave of the future..."
Added: 23 February 2010;
Page views: 599
Rating: 0
Votes: 0
- How Personalized Search Changes SEO (and Doesn't)
- Posted by randfish. SEOmoz Blog, December 22, 2009. "Earlier this month, Google launched personalized results by default for all users. SEOs should have already read Danny Sullivan's analysis of the shift (which is quite excellent) and I also suggest checking out David Harry's Guide on the topic. Sadly, despite some good advice, it appears that a lot of folks are still worried that this is somehow the "end of SEO" or demands a "completely new look at SEO practices." Let's do a brief analysis..."
Added: 23 December 2009;
Page views: 721
Rating: 0
Votes: 0
- Can SEO Exist Beyond Google Personalization?
- By Kalena Jordan. Site Pro News, December 14, 2009. "Speculation in the search industry is rife this week with claims that Google Search Personalization has changed the SEO playing field. But has it really? Or are people freaking out for no good reason? To find out, we'll look at how it impacts SEO in the negative and positive. But first, let's have a quick refresher on how Personalized Search works..."
Added: 15 December 2009;
Page views: 705
Rating: 0
Votes: 0
- The Demise of SEO Won't Be Caused by Personalization
- By Chris Boggs, Search Engine Watch, December 11, 2009. "... You still need to rank in personalized search to drive traffic. Why not just focus on traffic and its quality, along with improving the user experience, and just forget about rankings?..."
Added: 14 December 2009;
Page views: 760
Rating: 0
Votes: 0
- Google's Personalized Results: The 'New Normal' That Deserves Extraordinary Attention
- by Danny Sullivan. Search Engine Land, December 7, 2009. "On Friday afternoon, Google made the biggest change that has ever happened in search engines, and the world largely yawned. Maybe Google timed its announcement that it was personalizing everyone's search results just right, so few would notice. Maybe no one really understood how significant the change was. Whatever the reason, it was a huge development and deserves much more attention than it has received so far... If you want to understand more about the change and how it works, see our Google Now Personalizes Everyone's Search Results story. In this piece, I'm going to cover why this is such a significant change..."
Added: 8 December 2009;
Page views: 806
Rating: 0
Votes: 0
- Google Now Personalizes Everyone's Search Results
- by Danny Sullivan. Search Engine Land, December 4, 2009. "Beginning today, Google will now personalize the search results of anyone who uses its search engine, regardless of whether they’ve opted-in to a previously existing personalization feature. Searchers will have the ability to opt-out completely, and there are various protections designed to safeguard privacy. However, being opt-out rather than opt-in will likely raise some concerns..."
Added: 7 December 2009;
Page views: 854
Rating: 0
Votes: 0
- Personalized Search for everyone
- Posted by Bryan Horling, Software Engineer and Matthew Kulick, Product Manager. The Official Google Blog, 4 December 2009. "Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide, and in more than forty languages. Now when you search using Google, we will be able to better provide you with the most relevant results possible..."
Added: 7 December 2009;
Page views: 772
Rating: 0
Votes: 0
- The Future of Google's Search Personalization
- By Mark Jackson, Search Engine Watch, November 18, 2008. "... Like it or not, personalization of the Google search results is here. Many are seeing it right now for several search queries. Google has just been awarded a patent for language personalization of search results. They are (or will be) changing the search results based on the language you use in your search query and based on the language of the Web pages that show up on the search results..."
Added: 20 November 2008;
Page views: 1,452
Rating: 0
Votes: 0
- Search Engine Results: 2010
- By Gord Hotchkiss, Tracy Sherman, Rick Tobin, Cory Bates, Krista Brown. Enquiro Research, August 2007. "Whitepaper detailing new eye tracking data on Universal and Personalized Search; eye tracking on Ask.com; eye tracking on an example of what search results may look like in 2010; first round data on how scan patterns could be vastly different on search pages of the future; 21 new heat maps showing the fixation and gaze time changes to come; over 40 heat map slices showing eye pattern progression on the page over time..."
Added: 10 September 2007;
Page views: 3,278
Rating: 0
Votes: 0
- Personalized Search - All's Well or Orwell?
- By Scott Buresh. Internet Search Engine Database, 26 July 2007. "... The basic principle behind personalized search is simple. When you go to Google and type in a search query, Google stores the data. As you return to the engine, a profile of your search habits is built up over time. With this information, Google can understand more about your interests and serve up more relevant search results..."
Added: 27 July 2007;
Page views: 1,256
Rating: 0
Votes: 0
This category last updated: 21 May 2012
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