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Mobile Search
Articles and resources about mobile search including usage and future developments.
1
Site Articles
- Does indexing a mobile website create a duplicate content issues?
- Video presentation by Matt Cutts from Google, January 14, 2011
Added: 13 September 2011
Page views: 321
Rating: 0
Votes: 0
85
External Links
- Mobile URLs vs. Single URLs: Making The Right Decision For Your Company
- by Cindy Krum. Marketing Land, May 9, 2012. "The Bing statement about mobile SEO last month, which followed Google's announcement about the new smartphone crawler in December, has sparked some discussion, and given mobile SEO some time in the spotlight... The decision to use a one-URL strategy to reach your mobile audience or to build mobile-specific pages on mobile-specific URLs really does depend, not only on the type of content and experience that you want to create, but also on who is really deeply involved in the decision making and planning process..."
Added: 10 May 2012;
Page views: 76
Rating: 0
Votes: 0
- Building Websites Optimized for All Platforms (desktop, mobile, etc.)
- by Duane Forrester. Bing Community - Webmaster Center blog, 7 March 2012. "Today the Web is accessible almost everywhere. Our PC, laptops, tablets, smartphones and more allow us to access content anywhere, anytime. This also means there is a need to show content in many ways, optimized to different environments. A common SEO question we receive is how to optimize websites for various platforms such as desktop, mobile phone, tablet, etc. At Bing, we want to keep things simple by proposing the 'one URL per content item' strategy. For each website, instead of having different URLs per platform (one URL for desktop, another for mobile devices, etc.), our feedback is that producing fewer variations of URLs will benefit you by avoiding sub-optimal and underperforming results. It can help manage unwanted bandwidth usage as well..."
Added: 10 May 2012;
Page views: 99
Rating: 0
Votes: 0
- When & How Is The New Smartphone Bot Affecting Search Results?
- by Cindy Krum. Search Engine Land, May 7, 2012. "Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn't mean that everything in mobile SEO has changed. Google is still detecting what handset users are searching from, and adapting the results that they send based on the handset; some phones are set up to pull from the desktop index using mobile indicators and phone-specific ranking factors. Other phones will trigger the mobile-only index that has been in play for a long time, serving mostly feature phones, older HTC and Windows Mobile phones and BlackBerrys..."
Added: 9 May 2012;
Page views: 86
Rating: 0
Votes: 0
- 7 Real Mobile Duplicate Content SEO Issues
- by Bryson Meunier. Search Engine Land, April 30, 2012. "Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate content. The fear is that having the same content on two URLs will do the same thing it does in traditional SEO and split link equity and social shares, making it more difficult for either page to rank. In reality, with Google's Old Possum/Skip Redirect update in December, user agent redirection is all that’s necessary for mobile sites to rank ahead of desktop sites in smartphone search, even if it's the same content formatted differently..."
Added: 4 May 2012;
Page views: 89
Rating: 0
Votes: 0
- Building Mobile Landing Pages That Succeed In Mobile Search
- by Sherwood Stranieri. Search Engine Land, March 26, 2012. "... The Case For Mobile Landing Pages. Turnkey landing pages are usually considered because of special circumstance: - Budget. When most dollars get spent to support desktop sites, the remainder may not actually be enough to support a full-blown mobile effort. - Direct response campaigns. Sometimes a media campaign concept drives the need for mobile landing pages to catch the resulting traffic. QR codes at trade show booths, mobile offers sent via text, and even plain-old PPC ads can drive the need for a quickly-built mobile site. The systems available to deploy mobile landing pages change every month. So rather than single-out a single platform and dissect its features, let’s look at the factors you’ll want to keep in mind when evaluating and using these services..."
Added: 27 March 2012;
Page views: 134
Rating: 0
Votes: 0
- One URL To Rule Them All For Mobile SEO
- by Michael Martin. Search Engine Land, March 19, 2012. "A core element of mobile SEO is to determine where the mobile content will reside in relation to that of the standard desktop orientated site. This debate was even broached a year ago. What Are The Mobile SEO URL Options? - Same URL or One URL strategy - An m. subdomain - A third party site for mobile pages - A .mobi TLD Why Is The One URL Strategy Better For Mobile SEO?..."
Added: 20 March 2012;
Page views: 180
Rating: 0
Votes: 0
- How To Best Optimize Your Mobile Site For SEO
- by Bryson Meunier. Search Engine Land, February 27, 2012. "... If you want to build a mobile site in a way that will increase your organic search engine traffic, this is how to do it...."
Added: 28 February 2012;
Page views: 148
Rating: 0
Votes: 0
- Seven Mobile SEO Myths Exposed
- by Bryson Meunier. Search Engine Land, December 12, 2011. "... While I don't agree at all that mobile SEO itself is a myth, there are many myths around mobile SEO that practitioners need to be aware of. Here are a few of the most prevalent... Myth #1: A Dotmobi TLD Is Necessary For Indexing & Ranking... Myth #2: Metatxt Is Necessary For Mobile SEO... Myth #3: Code Validation Is Necessary For Mobile SEO... Myth #4: Mobile Sitemaps Are Necessary For Mobile SEO... Myth #5: Mobile Formatting (Handheld CSS) Is Enough For Mobile SEO... Myth #6: Mobile Queries Are Shorter... Myth #7: People Aren’t Searching On Mobile Devices.."
Added: 13 December 2011;
Page views: 184
Rating: 0
Votes: 0
- Bing On Mobile Search & SEO
- by Bryson Meunier. Search Engine Land, October 17, 2011. "... Honestly, I don’t know if Bing has the stuff to take on Google in the mobile search arena, but I applaud them for trying. I wanted to know more about Bing Mobile and its approach to mobile search, so I asked Bing Mobile and Local Director of Product Management Andy Chu. What follows is his response..."
Added: 18 October 2011;
Page views: 211
Rating: 0
Votes: 0
- Mobile Search or Display: Which Model Fits Your Business?
- by Craig Hagopian. ClickZ, October 11, 2011. "Undoubtedly, mobile's unprecedented growth is causing marketers to entertain the thought of smartphone and tablet advertising. Mobile's ability to reach consumers with immediacy, personal relevance, and local specificity - all at the point of purchase - is raising eyebrows, as marketers realize what that means for their bottom lines. Naturally, a marketer's inclination is to channel a do-it-yourself mentality and dive in with zealous vigor. But with any "new" medium also comes a level of consternation and bewilderment over its nuances and unfamiliarity. A common perplexity is whether to choose mobile search or display..."
Added: 12 October 2011;
Page views: 176
Rating: 0
Votes: 0
- Mobile SEO For Websites That Behave Like Apps
- by Sherwood Stranieri, Search Engine Land, April 18, 2011. "... jQuery Mobile promises to bring mobile web design a lot closer to the high-water mark set by native apps. It's a plug-and-play solution that allows you to create touchable buttons, sliders, and page transitions, all using conventional HTML as the foundation..."
Added: 4 October 2011;
Page views: 169
Rating: 0
Votes: 0
- Mobile SEO & The Need For Descriptive Links
- by Sherwood Stranieri. Search Engine Land, October 3, 2011. "... Mobile designers have no choice but to use short links, small buttons, and lots of context – otherwise, there would be nothing left for the actual content. And yet, with search dominating mobile just as it does on the desktop, we need to get SEO done right..."
Added: 4 October 2011;
Page views: 217
Rating: 0
Votes: 0
- Mobile SEO: User Agent Detection and Redirection
- by Cindy Krum, Mobile Moxie, March 4, 2011. "If you haven't noticed, there is a lot of room for improvement in the mobile search algorithms. The main way that the current algorithms fall short, is in knowing when to rank a mobile page verses ranking a corresponding mobile page. In many cases, (especially if you are searching from a SmartPhone,) the search engines will rank a traditional page on a website, even if there is a corresponding mobile page available. The smart phone algorithm gives only a minimal advantage to mobile pages (if any at all), and essentially, they must compete against their traditional counterparts. This makes mobile SEO difficult, because traditional pages generally have more links, history and successful site traffic than the corresponding mobile pages, so they have the algorithmic advantage. Consequently, mobile SEO involves a lot of contingency planning which can makes it quite complicated. The complication is mostly related to the large variety of mobile screen sizes and resolutions..."
Added: 30 September 2011;
Page views: 205
Rating: 0
Votes: 0
- Mobile SEO Best Practices
- dotmobi, 2008. "... this 'Best Practice' paper is designed to provide marketing directors, business owners and new media agencies with a set of a simple, non-technical SEO principles and guidelines that can be applied to mobile web site development today. Our basic mobile SEO advice is to assume nothing, go right back to basics and think through the following principles: - Mobile Web User Requirements are Different - Mobile Search Engine Behaviors are Different - Mobile Web User Activity is Different - Building Your Mobile Site for SEO is Different We'll review each of these things as separate chapters below..."
Added: 26 September 2011;
Page views: 259
Rating: 0
Votes: 0
- SEO Guidelines for Mobile Websites
- Posted by Anupam Wagle. Bruce Clay, 31 January 2011. "As there are more than 4 billion mobile / handheld devices in use versus 1 billion desktop computers, there is lot of potential for growth in the mobile space. Mobile SEO, however, still follows the traditional SEO ranking factors. There are number of guidelines you can use to optimise your website for mobile devices..."
Added: 26 September 2011;
Page views: 316
Rating: 0
Votes: 0
This category last updated: 10 May 2012
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