By Bill Slawski. SEO by the Sea, December 4, 2009. "When you search at Google or Yahoo or Bing, you'll see a set of search results that include a page title, a summary or snippet of the page, and a URL indicating the address of the page. Often, that combination of title, snippet, and URL will be the deciding factor as to whether or not someone clicks through search results to a page..."
Further information on How a Search Engine May Choose Search Snippets
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