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Google seeks High Court appeal
By Josh Taylor, ZDNet Australia, April 26th, 2012. "Google is seeking leave to appeal the full Federal Court ruling that the search giant had misled users through search results served from its AdWords advertising program.
The case centred around sponsored links for online trading company Trading Post and travel booking firm STA Travel that appeared in Google search results. The Australian Competition and Consumer Commission (ACCC) alleged that because the headline of an advertisement link in Google search results often referred to the business name that a person was searching for alone, and then redirected to the Trading Post or STA websites, which had no affiliation with the business being searched for, Google and Trading Post were engaged in deceptive conduct..."
Further information on Google seeks High Court appeal
Last updated: 27 April 2012Related Links
- ACCC wins appeal against Google
- Australian Competition and Consumer Commission. Release # NR 065/12, Issued: 3rd April 2012. "Today the Full Federal Court unanimously upheld the Australian Competition and Consumer Commission's appeal filed in October 2011 against Google. The Full Court declared that Google, by publishing the four advertisements that were the subject of the ACCC's appeal on result pages of the Google Australia website, engaged in conduct that was misleading or deceptive, or likely to mislead or deceive, in breach of section 52 of the Trade Practices Act 1974. The Full Court also ordered it to put in place a consumer law compliance programme and pay the ACCC's costs of the appeal. "Google's conduct involved the use by an advertiser of a competitors name as a keyword triggering an advertisement for the advertiser with a matching headline. As the Full Court said this was likely to mislead or deceive a consumer searching for information on the competitor," ACCC chairman Rod Sims said..."
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