Bing Search Engine
Articles and resources about the Microsoft Bing search engine.
- Building Websites Optimized for All Platforms (desktop, mobile, etc.)
- by Duane Forrester. Bing Community - Webmaster Center blog, 7 March 2012. "Today the Web is accessible almost everywhere. Our PC, laptops, tablets, smartphones and more allow us to access content anywhere, anytime. This also means there is a need to show content in many ways, optimized to different environments. A common SEO question we receive is how to optimize websites for various platforms such as desktop, mobile phone, tablet, etc.
At Bing, we want to keep things simple by proposing the 'one URL per content item' strategy. For each website, instead of having different URLs per platform (one URL for desktop, another for mobile devices, etc.), our feedback is that producing fewer variations of URLs will benefit you by avoiding sub-optimal and underperforming results. It can help manage unwanted bandwidth usage as well..."
- Bing Keyword Research Tool: Highlights and Limitations
- by Greg Habermann, Search Engine Watch, April 18, 2012. Provides an overview of the Bing keyword research tool highlights and limitations.
- Bing Keyword Research Tool
- "Bing's keyword research tool allows you to perform keyword research at a global and country level, with filtering across a choice of languages. Enter the phrase you want to see query volume data for, select a date range (up to six months historically) and submit the query. Results appear immediately and you can click on any related phrase to see data about that phrase..."
- Webmaster Tools announces new features
- by Duane Forrester. Bing Community Webmaster Center blog, 27 February 2012. "... Today we're announcing our organic keyword research tool and access to your webmaster tools data via an API...
Keyword research tool – this tool allows you to perform keyword research on any phrase you enter. It resides within your WMT account and offers the ability to see query volume data on the phrase you enter, and related phrases, across many different countries and languages...
Bing Webmaster Tools API – this feature allows you to easily use your Bing WMT data in other locations. If data is available inside the Bing Webmaster Tools, it’s currently available via the API as well..."
- A Tale of Two Studies: Establishing Google & Bing Click-Through Rates
- Behavioral Study by Slingshot SEO, Inc. using client data from, January 2011 to August 2011. The main objective of this study, first and foremost, is to better understand user CTR behavior and to help quantify ROI from SEO campaigns. We attempted to do this by answering the following questions: 1. What is our observed CTR curve for organic U.S. results for positions #1-10 in Google SERPs? 2. What is our observed CTR curve for organic U.S. results for positions #1-10 in Bing SERPs? 3. How do the CTR curves for Google and Bing compare with each other? 4. What amount of long-tail click-through can we expect for a keyword that has a stable rank in its SERP? 5. What impact do images, videos, news, places, and shopping results have on user behavior? [Requires Registration]
- Bing On Mobile Search & SEO
- by Bryson Meunier. Search Engine Land, October 17, 2011. "... Honestly, I don’t know if Bing has the stuff to take on Google in the mobile search arena, but I applaud them for trying. I wanted to know more about Bing Mobile and its approach to mobile search, so I asked Bing Mobile and Local Director of Product Management Andy Chu. What follows is his response..."
- The Ultimate Guide to Using Bing's Webmaster Tools
- by VanillaCoke, SEO Book, August 1, 2011. "Bing's Webmaster Tools recently got a nice refresh and update. There is a lot you can do inside of the tools so we figured you'd want to know all about it ..."
- Updates to Bing Webmaster Tools, data and content
- by Duane Forrester. Bing Community - Webmaster Center blog, 8 June 2011. "Bing has been investing in building its Webmaster Tools for a while now, and today we're announcing some of the most recent updates...
This is a snapshot of the over 40 new guides and how-to documents we're launching. Watch for new content to appear monthly as we invest further in explaining features and highlight areas of work webmasters are focused on..."
- SMX Advanced Liveblog: Social Data & Search With Bing's Stefan Weitz
- by Matt McGee. Search Engine Land, June 8, 2011. Stefan talks about 'Honey Badger' — an internal name for the new release of Bing webmaster tools; Schema.org - Web is no longer collection of documents, it's a proxy for the physical; social and search - Bing's goal is to provide decision tools for the real world. Bing's social focus: 1. Trusted friends; 2. Collective IQ; and 3. Enabling conversation...
- Collection of SEO related documents from the Bing Ecosystem
- by Duane Forrester. Bing Community Webmaster Central Blog, 13 April 2011. "Today's blog post is brought to you by the letters S, E & O. As in Search Engine Optimization. We have a lot of SEO related documents scattered around the ecosystem here at Bing and Microsoft, so I thought it would be nice to gather some of them into one location. This data will change as we update the main site but for now, it should prove helpful for folks looking to understand more about SEO and related topics..."
- SEO for Bing: Don't Ignore It
- by Adam Audette. Search Engine Watch, December 8, 2010. "... What if I told you that your company could experience between 5 and 10 percent incremental traffic and revenues by focusing on Bing? Who wouldn't be interested in that! That stat is fairly accurate for sites which haven't focused on Bing and have untapped opportunity, and I've seen it as high as 15 percent! ..."
- Yahoo! Organic Results Switch To Bing
- Posted by Jonathan Allen . Search Engine Watch Blog, August 24, 2010. "Shashi Seth, Senior Vice President of Yahoo! Search Products announced today that Bing now officially powers Yahoo's organic search results in USA and Canada, saying "Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come."
- Bing Has A New Look, Now Hosts Deep Content In Search Results
- by Matt McGee. Search Engine Land, June 23, 2010. "While Bing is throwing a star-studded party to announce changes to its entertainment-based search results, there are several other changes that deserve a close look, not the least of which is the amount of deep content - including full articles with thousands of words - that Bing is now hosting in its search results. More on that in a bit..."
- Use Bing Social to search Facebook and Twitter
- by Lawrence Kim – Bing. Bing Community, June 9, 2010. Bing have announced bing.com/social - the first search experience integrating the full Facebook firehose with non-pages content. Below are some of the highlights that you will find on bing.com/social which will be live later today...
- Bing Webmaster Center FAQ updated
- by Rick DeJarnette. bing Community Blog, February 10, 2010. "... The Webmaster Center FAQ document now contains 82 detailed questions and answers, organized into 12 categories, all navigable through a linked table of contents. As before, it's available as a downloadable PDF through the Microsoft Download Center..."
This category last updated: 10 May 2012