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Search Engine Marketing and Optimisation
Resources about search engine marketing and search engine optimisation - SEO - especially in relation to government websites.
16
Categories
- Copywriting
- Articles and resources about search engine optimisation copywriting.
- Dynamic Websites
- Articles and resources about how to optimise dynamic websites for the search engines.
- Flash and SEO
- Articles and resources about how to optimise Flash websites for the search engines.
- Frames
- Articles and resources about how to optimise websites with frames for the search engines.
- Google Optimisation
- Articles and resources about how to optimise your site for the Google search engine.
- In-House SEO
- Articles and resources about how to use in-house Search Engine Optimisation experts in your organisation.
- Keywords
- Articles and resources about how to optimise keywords in your website for the search engines.
- Link Popularity and Link Building
- Articles and resources about the importance of building link popularity in search engine optimisation.
- Meta Tags
- Articles and resources about search engines and meta tags.
- Organic Search
- Articles and resources about organic or natural search engine optimization for websites.
- Paid Inclusion
- Articles and resources about search engines and paid inclusion.
- Paid Search
- Articles and resources about paid search and search engine optimisation for websites.
- Pay Per Click
- Articles and resources about pay per click search engine marketing for websites.
- Search Engine Spam
- Articles and resources about search engine spam, including cloaking and doorway pages.
- SEO Tools
- Articles and resources about search engine optimisation tools which enable to you discover search engine rankings and track keywords performance within various search engines.
- Title Tags
- Articles and resources about search engines and title tags.
3
Site Articles
- Search Engine Marketing and Optimisation: Part 1 - Archive
- Resources about search engine marketing and search engine optimisation especially in relation to government websites.
Added: 23 December 2005
Page views: 2,962
Rating: 0.0
Votes: 0
- Search Engine Marketing and Optimisation: Part 2 - Archive
- Resources about search engine marketing and search engine optimisation especially in relation to government websites.
Added: 23 December 2005
Page views: 2,792
Rating: 0.0
Votes: 0
- Search Engine Optimisation: your questions answered
- The seminar focussed on Search Engine Optimisation (SEO). Presented by Remone Tawadros, from Advantate, topics covered included: Search engine optimisation basics from a government perspective; Ways to enhance your customers experience; How best to utilise your government site.
Added: 29 July 2009
Page views: 445
Rating: 0
Votes: 0
437
External Links
- Search Engine Optimization Starter Guide - in pdf format (518kb)
- (This document requires the use of Adobe Acrobat Reader). Google, 2008. "Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content..."
You can also convert PDF documents into alternative formats.
Added: 17 November 2008;
Page views: 577
Rating: 0
Votes: 0
- Pandia Search Engine Marketing 101
- by by Per and Susanne Koch. Pandia, 2008. "Pandia's Search Engine Marketing 101 will give you the basics of search engine promotion -- knowledge you may use in your own optimization efforts or when buying services from others..."
Added: 17 November 2008;
Page views: 434
Rating: 0
Votes: 0
- The Search Engine Glossary
- search-engine-glossary.co.uk. "This glossary was developed to help you understand the terms you might come across within Search Engine Marketing that many of you may not have come across before..."
Added: 27 April 2007;
Page views: 2,039
Rating: 0
Votes: 0
- Beginner's Guide to Search Engine Optimization
- by Rand Fishkin. seomoz.org, 2007. "This guide provides a complete overview of many of the processes, techniques and strategies used by professional search engine optimization specialists..."
Added: 4 April 2007;
Page views: 940
Rating: 0
Votes: 0
- Search Engine Dictionary
- Published by Pandecta Magazine, this online dictionary provides definitions of terms related to search engines, search engine optimization and search engine marketing. The website allows you to suggest terms for addition or suggest corrections to existing entries.
Added: 26 March 2007;
Page views: 2,067
Rating: 0
Votes: 0
- The Search Engine Marketing Glossary
- SEObook.com. Provides a dictionary of search engine optimization (SEO) and search engine marketing terms and phrases.
Added: 23 October 2006;
Page views: 1,238
Rating: 0
Votes: 0
- Calculating The True SEO Costs Of Major Site Changes
- by Eric Enge. Search Engine Land, November 9, 2009. "Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is 'how much traffic are we going to lose?' It is an excellent question and not an easy one to answer, but in today’s column I am going to explore that exact question. Here are some of the types of changes that can have an impact on traffic or rankings..."
Added: 10 November 2009;
Page views: 0
Rating: 0
Votes: 0
- The Science Of Scoring Your SEO
- by Stephan Spencer. Search Engine Land, October 29, 2009. "... SEO is a moving target, one that is heavily dependent on algorithm shifts, site changes/updates, the competitive landscape in which one operates, etc. As such, you must continuously monitor and evaluate..."
Added: 29 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Addressing the 'O' in Search Engine Optimization
- By Mark Jackson, Search Engine Watch, October 13, 2009. "... Most SEOs will preach that SEO success isn't (directly) measured by the increasing rankings. You measure success by the growth of organic/natural search engine traffic to the Web site and the growth in leads and sales for your business that can be directly attributed to your SEO efforts. Even then, we cut the value proposition short on SEO because we don't measure or report against (often times) the indirect value..."
Added: 15 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Why SEO Training Should Be An Organizational Imperative
- by Eric Enge. Search Engine Land, October 12, 2009. "Today I will make a case that nearly every organization should offer SEO training to anyone who even remotely touches the company's web site, and why every senior manager should also be encouraged to attend. Failure to train people can lead to serious problems, with a frightful waste of time, blown schedules, wasted expenditure and ultimately a failure to effectively capture search traffic. You may think I am fear-mongering here, but to head that off, let me provide some real world examples..."
Added: 13 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Is Choosing Search Engines Over Users A Fatal Flaw In SEO?
- by Jill Whalen. Search Engine Land, October 8, 2009. "... Rather than focusing on things that search engineers try to claim are important (so they can gain more of your website's data) you should be ensuring that your websites keep on answering searcher questions and filling user needs so that the search engines have no choice but to show them to their users..."
Added: 9 October 2009;
Page views: 0
Rating: 0
Votes: 0
- SEO Cheat Sheet: Anatomy of A URL
- Posted by Dr. Pete. SEOmoz, October 6, 2009. Instructional guide on how to construct urls, how to optimize them for search engines, what the pieces are, etc.
Added: 8 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Search Engine Room - Conference - Sydney - 18 November 2009
- Registrations are now open - speakers addressing key search issues, ideas, education in adition to practical search marketing and optimisation strategies.
Added: 7 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Terrible SEO Advice: Focus on Users, Not Engines
- Posted by randfish. SEOmoz, September 29, 2009. "... Websites are made for people, and users should absolutely be the focus of your efforts. My argument in this post centers specifically around the practice of search engine optimization and the idea that tactics which are engine-focused (like XML sitemaps, anchor text, link architecture, webmaster tools usage, etc.) can be ignored because they're not "for the user."..."
Added: 1 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Less Common Problems of International SEO
- By Bill Hunt, Search Engine Watch, September 30, 2009. "With all the hype around global growth of search engines and so many companies looking outside their borders for their next round of revenue, it's no wonder a flurry of articles have been written on globalizing your search marketing programs. Unfortunately, some of these recommendations have been incorrect, confusing, or not focused on some of the biggest mistakes people make..."
Added: 1 October 2009;
Page views: 0
Rating: 0
Votes: 0
This category last updated: 08 December 2005
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