Title Tags
Articles and resources about search engines and title tags.
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Title Tags - Archive
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Articles and resources about search engines and title tags.
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The Complete Guide to Mastering Your Title Tags
- By Stoney G deGeyter. Pole Position Marketing, October, 9, 2012. "When it comes to on-page optimization, the title tag of any given web page is the single most important piece of optimizable real estate there is. Think of it as beach front property off the Florida Keys. Unlike other areas of a website, the optimizable space in the title tag is extremely limited but has great search visibility, which means it can really pack a punch! In fact, aside from a site’s total architecture, I can’t think of any single area of a site that holds as much sway over search engine rankings as the title tag of your pages.
The title tag represents the most powerful collection of characters on the entire web page. Assuming your site architecture is in order, if you could only make one change to a page to help it rank, I’d make the change to an unoptimized title tag. All that to say, optimizing it right is extremely advantageous!..."
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Nine Best Practices For Optimized Title Tags
- by Rick DeJarnette. Search Engine Land, February 23, 2012. "When I do an SEO audit on a webpage, one of the first things I check is the title tag. Why? Well, I have several reasons. In my book, the title tag possesses all of the following: It has the most SEO power of any tag on the page for establishing keyword relevance; Its contents are the source for the blue-link text shown in the search engine results pages (SERPs); It's the best place to get a concise description of the content on the page (well, that's the theory)..."
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Better page titles in search results
- Posted by Pierre Far, Webmaster Trends Analyst. Google Webmaster Central Blog, Thursday, January 12, 2012. "Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about..."
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TITLE Tag SEO – The Definitive HTML Reference Guide for Search Engine Optimization
- by TraiaN. Pitstop Media, Published on: August 11, 2011. "An internal analysis by Google, found that over 90% of their web properties could have improved their SEO simply by optimizing the TITLE tag format and length.
Titles are one the first things searchers see after performing a search query, so it will determine whether or not they will click on your listing and visit your site. It is also one of the most important on-page SEO factors. Also, when others link to your pages, they tend to use the page title as anchor text..."
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Writing HTML Title Tags For Humans, Google & Bing
- by Danny Sullivan. Search Engine Land, December 21, 2010. "... here's how I'd suggest you write page titles in a way that can please search engines and humans alike. What Is An HTML Title Tag? Let me go back to the basics. The title tag is a section of HTML code that every page should have. It declares what the page’s title is..."
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Google Replacing Page Titles in Search Results With On-Page Headings
- by Aaron Wall. SEO Book, November 1, 2010. "When Bing launched, one of the interesting things they did to make the organic search results appear more relevant was to use link anchor text to augment page titles (where relevant). This would mean if people searched for a phrase that was mostly in your title (but maybe your page title was missing a word or 2 from the search) then Bing might insert those words into the page title area of your listing if they were in some of the link anchor text pointing into your page..."
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Spilling SEO Juice - 3 Dos and Don'ts for Writing Great Page Titles
- Posted by Christopher Haddad. HubSpot's Inbound Internet Marketing Blog, May 19, 2010. "Page titles are one of the biggest factors that search engines look at when trying to figure out what a given page on your website is all about, so keep these simple Dos and Don'ts in mind the next time you're optimizing your website..."
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SEO 101 - Part 2: Everything You Need to Know About Title Tags
- by Stoney deGeyter. Search Engine Guide, January 20, 2010. "... The title tag is the single most important piece of SEO real estate on your site. A title tag can be as long as you want, but you only have about 63 characters before the search engines cut it off. So use it wisely. Since the title appears as the clickable link in the SERPs pages it has to be able to meet a couple of different demands..."
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SEO Elements-Title Tags
- Posted by Marc Elison. Bruce Clay, 14 July 2009. "... Creating a relevant Title Tag is one of the most important variables in achieving high search engine positioning. Therefore, the Title Tag is one of the most important factors used in the search engine optimisation process..."
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Change.gov Launches, But Can You Find It In Search Engines?
- by Danny Sullivan. Search Engine Land, November 6, 2008. "If you're looking for more about how the Change We Need will be implemented by incoming President Elect Barack Obama's administration, good news! He's got a new transition website up: Change.gov. Bad news — you'd be hard pressed to find it in search being both new and being untargeted toward any search terms..."
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Forming Good Title Tags for Local Businesses
- by Chris Silver Smith. Search Engine Land, August 25, 2008. Chris provides 8 easy to remember guidelines on writing title tags when location and service are both important to your audience. Focussed on small business, the guidelines are equally important to government agencies providing services to local communities.
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Does Your Company Name Really Belong In Your Title Tag?
- by Stoney deGeyter. Search Engine Guide, July 7, 2008. "Question: When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of that valuable real estate to display my company name? This is a question that I hear quite often, and it's a good one. I don't necessarily think there is a universal right or wrong answer to it. Many believe that the real estate in the title is just too valuable to waste on a company name. Others believe that the branding you get from placing your company name in the title is just too good to pass up. Let's dissect this a bit and then I'll let you come to your own conclusions..."
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What Does a Title Tag, Title Tag and Title Tag Have In Common?
- by Stoney deGeyter. Search Engine Guide, May 12, 2008. "... Most duplicate content issues have to do with on-page content. Mass page/content duplication can often have a negative effect on how the search engines spider and index your site. While I believe the title tag is the single most important piece of real estate on your site, duplication here is likely to have the least effect on the search engine crawlers. Even still, it's a duplicate issue that absolutely must be addressed for tactical SEO performance..."
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Title Tag Copywriting Tips for Newbie SEOs
- by Nathania Johnson. Search Engine Watch Blog, April 2, 2008. "The title tag is one of the most important pieces of content when it comes to search engine optimization. There are two reasons why: 1. It's the first thing searchers will see when they scour results on a search engine; 2. Search engine spiders tend to give some weight to title tags for indexing purposes..."
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Great Title Tags Can Beat Out #1 Rankings
- by Li Evans. Search Marketing Gurus, June 7, 2007. "When can a well written title tag beat out a #1 ranking? Impossible you say? Not really impossible at all. When it comes down to it, how do you know if that #1 ranking if more valuable than a #3 ranking? How do you really know what kind of traffic is clicking on the #5's ranking as opposed to clicking on the #1's traffic..."
This category last updated: 5 April 2013