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Search Engine Optimization Starter Guide - in pdf format (518kb)
(This document requires the use of Adobe Acrobat Reader). Google, 2010. "Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content..."
Further information on Search Engine Optimization Starter Guide - in pdf format (518kb)
Last updated: 30 September 2010
Related Links
- Google Webmaster Help Center
- Google, 2006, "Webmaster Guidelines - Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index. Once a site has been removed, it will no longer show up in results on Google.com or on any of Google's partner sites..."
- Google's SEO Starter Guide
- Written by Brandon Falls, Search Quality Team. Google Webmaster Central Blog, Wednesday, November 12, 2008. "... Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types..."
- On-page SEO - The Google Way
- by Mihaela Lica. Site Point, July 8, 2009. "We have discussed on many occasions the fact that Google does care for SEO and that optimized sites rank better in its search results. If you are still in doubt, there is one undeniable and indisputable proof: Google's Search Engine Optimization Starter Guide, which comes directly from Google with 22 pages of advice for the DIY SEOs and newbies. Today, we’ll highlight the three most important on-page SEO techniques described in this guide..."
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