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Proving Your SEO Work Is Worth It

by Kevin Gibbons. Clickz, February 20, 2012. "Ahead of SES London, which gets underway today, I've been giving some thought to SEO metrics and the importance of being able to prove the return on investment achieved through web marketing efforts.

Web analytics packages make it relatively easy to track visitors from their entry to your site until their completion of purchase; this can be made even more specific if you have an e-commerce site that requires a login. However, when you promote the site elsewhere online, you need to know whether the customers who purchase the most arrive via your PPC ads or your organic SEO efforts - and, most importantly, how much it costs to get them to your landing page..."

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