by Sami Carroll. Search Engine Land, November 11, 2009. "... If you're like most search marketers, you’ve often wished for more insight into your campaigns than what AdWords alone can provide. You may also be looking for a 'one-stop' place to analyze all of your PPC data from all engines and efforts. Recent upgrades and enhancements to Google Analytics make both possible..."
Further information on How To Use Google Analytics To Improve PPC Performance: Part I
Last updated: 12 November 2009
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