Link Popularity and Link Building
Articles and resources about the importance of building link popularity in search engine optimisation.
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Link Popularity - Archive - A-B
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Articles and resources about the importance of building link popularity in search engine optimisation.
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Link Popularity - Archive - D-Z
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Articles and resources about the importance of building link popularity in search engine optimisation.
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Are You Using Gap Analysis For Multinational Linkbuilding?
- by Chris Liversidge. Search Engine Land, September 11, 2012. "Linkbuilding still lies at the core of any successful SEO campaign. Indeed, campaigns at the very top end in the most competitive verticals are all about the effectiveness of their linkbuilding strategy.
When you look at delivering significant returns across a range of countries, this truism is even more pronounced: despite all the advances in SEO strategy over the years, without a killer linkbuilding strategy you won’t compete at the very top level..."
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Anatomy of an Internal Link
- by Dave Davies, Search Engine Watch, June 21, 2012. "”Internal Linking to Promote Keyword Cluster” explained the math of how strength passes internally between pages of a website and how it can be influenced with a focused and planned internal linking structure. The limitation of this approach is that it assumes that all internal links are created equal. This isn’t the case.
Several factors influence the weight and relative importance of an internal link..."
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Link Building A-Z Guide – Definitions & Terms
- by Julie Joyce, Search Engine Watch, May 8, 2012. "... this link building guide will help define and explain some of the more common link building terms, from A to Z..."
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Anchor Text Guide - How to Get the Most Out of Your Links
- Written by Zarko Zivkovic. Search Engine People, 23 September 2011. "Our ranks and keywords we rank for heavily depends on anchor texts we use in link building. Some ranks are there because of low competition, some because we have quality content or we are unique, others due to heavy social media influence, but most ranks, especially the ones in tough competition, are there because of link building.
Since Google is advancing their algorithms more and more it can be hard to keep track of things, one thing we know for sure is that exact anchor texts are not that beneficial as they were two years ago. A more appropriate strategy is needed in order to rank for a certain keyword now, so let's talk about anchor texts and everything that influences our rankings trough anchor text links..."
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How Best to Use Links for SEO?
- By Michael Martinez. SEO Theory – SEO Theory and Analysis Blog, January 14, 2011. Because there are so many different ways you can use links for SEO. Here are just a few that I can think of off the top of my head: On-site navigation... Enhancing Crawl... Building Credibility... The Old Anchor Text Trick..."
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Resource Page Cocitation Analysis for Authority Link Builders (and Other Content Marketers)
- by Garrett French. Search Engine Watch, March 1, 2011. "I've written in the past on a method for analyzing how-to content to determine what topics are most commonly in demand for a given market. This article also helps link builders determine what subjects are in demand, but instead of looking at the SERPs for clues it goes directly to the citations made by resource curators. By using this process, link builders can determine the quality and characteristics of the most link-worthy content for their vertical..."
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Building Deep Links Into E-Commerce Product Pages
- Posted by Everett Sizemore. SEOmoz - The Daily SEO Blog, December 14, 2010. "There are tons of ways to build links into the home page or blog/article pages of an e-commerce website. But most e-commerce SEOs suffer from the same problem: It's not so easy getting links into categories or product detail pages (PDPs). The e-commerce SEO's conundrum: The pages that generate revenue are the ones you hope to rank highly, yet they're the ones to which nobody wants to link. Of course, you've already done all of the interlinking from your most linked-to pages into your product and category pages right? So now it's time to take the next step and get external links directly into products and categories..."
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The Agency SEO Process – Part 2
- Written by Taylor Pratt. Search Engine People, November 30, 2010. During those first three months the focus was heavily on onsite optimization. Now the focus shifts to off-site - including Link Bait Research; Content Creation and Link Research; and Link Building..."
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On-Site Linking Architecture: Your Hidden SEO Goldmine (or Nemesis) - Part 1
- by Ralph Tegtmeier. Search Engine Watch, September 29, 2010. "... Consider: out of the 150~190 or so individual factors governing a website's ranking... there's only a handful you yourself have full control over. First comes content, obviously: it's the one thing the search engines can't and won't create for you. Then there are other on-site elements, such as meta tags, title tags, the canonicals specification, page architecture, etc. Last, but not least, there's your on-site linking structure..."
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Competitive Analysis For Link Building
- by Julie Joyce. Search Engine People, 28 September 2010. "... What I do like about competitive analysis, however, is the knowledge that you get from performing it. It can answer questions such as how your industry links, what types of links you can expect to get, how many links seem to be the ticket for successful high rankings, what percentages of differing types of anchor text/domains/PR seems to be the sweet spot, etc... '
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Mapping Anchor Text To Landing Pages
- by Julie Joyce. Search Engine People, July 7, 2010. "No matter what your method of link building is, it's good to have an idea of your desired anchor text for each major page on your site. Usually, if someone links to you without being asked, you won't have the opportunity to choose your anchor text but if you've written your content in such a way that the main keywords are obvious, you'll see that, many times, you'll get the anchor text that you want. That's why being clear and making your page theme obvious is so critical..."
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International Link Building - the Best of the Whole World
- By Mathieu Burgerhout, Search Engine Watch, July 15, 2010. "... Search engines operate internationally and locally. For example, a search query in Google.com can and will give different results with the same search query prompt in Google.es, Google.nl, or even Google.co.uk. No matter what keyword. Of course, you'll have some overlaps (e.g., when you look for an international brand or product), but search engines always try to offer you the most relevant result (i.e., results in your language). Your preferred language is determined from the language settings of the browser, chosen search engine (.nl, .es, etc), and (in most cases) the IP address of your (local) Internet connection..."
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SEO and Link Building: The Domain Authority Factor
- By Peter van der Graaf, Search Engine Watch, June 17, 2010. "One of the most misunderstood SEO and link building factors is authority. What makes it so hard for a new site to score and what makes some sites get away with more unnatural behavior than others? Let's explore domain authority and how to use it to your own benefit..."
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Analyzing the 9 Most Common Link Building Strategies
- By John Lynch, Search Engine Watch, April 22, 2010. "... The following is a detailed breakdown of all link major link building tactics, accompanied by an analysis of return on time investment in addition to the possibility of incurring a penalty from a search engine..."
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SEO 101 - Part 16: Everything You Need to Know About Building Links
- by Stoney deGeyter. Search Engine Guide, April 1, 2010. "... The concept of building links is best when it's focused on building relationships. You've heard it said, "give a man a fish and he eats for a day. Teach a man to fish and he eats for a lifetime." In the same way, build a link and you get a link. Build a relationship and you get a lifetime of links. There are a lot of ways to build relationships online that will translate into links..."
This category last updated: 13 September 2012