12 Steps To Optimize A Webpage For Organic Keywords
by George Aspland. Search Engine Land, January 31, 2012. "In this article, I'll outline the steps I take to optimize a webpage to try to improve organic search results; both increase rankings and improve click-throughs from the search listings..."
Further information on 12 Steps To Optimize A Webpage For Organic Keywords
Last updated: 1 February 2012
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How To Prioritize Keywords For Optimization Based On Organic Competition
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by George Aspland. Search Engine Land, November 29, 2011. "... In this article, I'll continue on to the next step and show you how I prioritize the keywords by evaluating the difficulty of reaching top results.
The next step I take before beginning to optimize a page is to go through the 'short list' of keywords I mapped to a page and prioritize them..."
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Organic Keywords: The First Step In Search Engine Optimization
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by George Aspland. Search Engine Land, November 1, 2011. "In this and some following articles, I’ll outline the steps we’ve developed over the years to optimize pages to improve organic search results – not just rankings, but click-throughs and conversions, too.
The first step is to choose the keywords to focus on and then map those keywords to pages on the site..."