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How Long-term SEO Works and Why Long-term SEO Succeeds

By Michael Martinez. SEO Theory – SEO Theory and Analysis Blog, October 12, 2011. "... Long-term SEO has no single, core definition. It's not a body of tactics but rather a small set of principles. The search engine optimization is “long-term” because it disregards the beliefs about current search technologies. Long-term SEO positions content well in advance of the need for that content in search results. Shari's Long-term SEO advice can be summed as: create the most useful, beneficial site people will find in search. They'll link to it.

Given that you only get two things to work with in SEO (content and links) we can probably take my Long-term SEO philosophy (create content before anyone needs it) and Shari’s Long-term SEO philosophy (create useful content that people will continually link to) and combine them into …. BUT WAIT..."

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