By Michael Martinez. SEO Theory – SEO Theory and Analysis Blog, December 7, 2011. "... Search engine optimization can produce short-term (30-90 days), mid-term (90-180 days), and long-term (180+ days) results. But none of these results are guaranteed to build a business, increase revenue, or improve profitability. The SEO is only part of the process of running an online business. You still have to acquire sales, provide good customer service, and build your company’s reputation for quality, stability, and great value..."
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