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Copywriting
Articles and resources about search engine optimisation copywriting.
1
Site Articles
- Copywriting
- Articles and resources about copywriting.
Added: 9 December 2005
Page views: 3,921
Rating: 0.0
Votes: 0
54
External Links
- Content Optimization Tutorial: How to SEO your Content for Rankings
- by Stoney deGeyter. Search Engine Guide, July 27, 2011. "A lot of people have trouble figuring out the "correct" way to optimize content for keywords. Copywriters are resistant to having to use particular words to get their point across and, rightfully, don't want their content cluttered with dumb sounding "keyword" phrases. It's unfortunate that "optimized content" has somehow come to mean something other than "marketing content" for a website. Optimizing content for search engine rankings is first and foremost writing marketing copy for your visitors. The key difference is we know what (key) words your visitors are looking for, and it's just a matter of crafting the content to accommodate their interests..."
Added: 4 August 2011;
Page views: 343
Rating: 0
Votes: 0
- 11 Ways you Can Maximize Keyword Exposure without Sacrificing your Content
- by Stone Reuning, Search Engine Guide, August 9, 2010. "... Below are 11 ways you can maximize keyword exposure without your readers picking up on it. And search engines will credit you with having a strong keyword presence without sacrificing the quality of your content. Remember, only optimize a page or article for 2 or 3 keyword phrases...any more dilutes the impact each keyword has on your rankings..."
Added: 12 August 2010;
Page views: 756
Rating: 0
Votes: 0
- Who Told You THAT Was a Good Keyword?
- by Stoney DeGeyter. Search Engine Guide, August 9, 2010. "Finding keywords is easy. Finding the right keywords, organizing them into optimizable groups, and determining where and how they get optimized into the site is another story all together. Generally, keyword research is done at the hands of the SEO. Taking those keywords and integrating them into the content is the job of the Copywriter..."
Added: 12 August 2010;
Page views: 739
Rating: 0
Votes: 0
- The SEO Copywriter's Perspective
- by Mandy Boyle. Search Engine People, June 30, 2010. "... The most valuable lesson I've learned as a writer who is immersed in both SEO and "traditional" media is that content, no matter where it's posted or printed, has to provide value. The keywords in a given piece of content don't motivate a searcher to share. Nor does the URL structure. Don't get me wrong, I'm not discounting either of these SEO best practices, but from a searcher's perspective, the only way a piece of SEO-friendly content can be valuable is either to be engaging, interesting, or useful..."
Added: 19 July 2010;
Page views: 677
Rating: 0
Votes: 0
- Put Your SEO and Copywriter in Their Place... So Your Keywords Will Be Too!
- by Stoney deGeyter. Search Engine Guide, June 24, 2010. "... When dealing with your online content you have to find the right keywords and the right place for them on the page..."
Added: 8 July 2010;
Page views: 629
Rating: 0
Votes: 0
- Two Advanced Tactics For PPC Copywriting
- by Josh Dreller. Search Engine Land, June 24, 2010. "... two advanced tactics that SEM pros use when writing search ads. The first one I'd like to share is something I swear by. Basically, I find that many search marketers write ads based on best practices, which is good, but doesn't take full advantage of the need to test concepts. What I like to do is write ads in specific topical directions so that after the engine has rotated through all of the ads and picked its winners, we get a good sense of what is really resonating and engaging users. It's basic A/B testing as you would with landing pages or other web content..."
Added: 24 June 2010;
Page views: 609
Rating: 0
Votes: 0
- SEO 101 - Part 12: Everything You Need to Know About Page Content
- by Stoney deGeyter. Search Engine Guide, March 18, 2010. Stoney discusses the importance of using headings, making content compelling reading, looking for opportunities to include your keywords in the copy without compromising its integrity, using internal hyperlinks here it makes sense and making the site attractive to look at.
Added: 22 March 2010;
Page views: 412
Rating: 0
Votes: 0
- SEO 101 - Part 11: Everything You Need to Know About SEO Copywriting
- by Stoney deGeyter. Search Engine Guide, March 16, 2010. "No SEO is complete without good content. You can stuff keywords into the text all you want, and that might be okay to get you some decent keyword rankings for a time, but it won't do anything to improve the long-term success of your business. A website without good copywriting is a sports car with an engine that doesn't run. It doesn't matter how pretty it is, the content is what is needed to provide your visitors the information they need in order for you to make the sale (or conversion, or whatever else you want your visitors to do.)..."
Added: 18 March 2010;
Page views: 654
Rating: 0
Votes: 0
- Five Areas to Focus On for Effective SEO Copywriting
- by Brian Clark. Copyblogger, 6 February 2010. "... This article is designed to help you know how to tell search engines what you’re talking about is the same as what people are looking for. That’s all SEO really is..."
Added: 15 February 2010;
Page views: 822
Rating: 0
Votes: 0
- Does SEO Copywriting Still Matter?
- by Brian Clark. Copyblogger, 4 February 2010. "... Yes, SEO copywriting still matters. Here's why. Search is still the biggest game in town..."
Added: 12 February 2010;
Page views: 801
Rating: 0
Votes: 0
- Back to Basics: Press Release Basics for SEO Success
- By Paula Allen. Bruce Clay, March 16, 2009. "Press releases are an important tool in any marketer's belt. With a press release you can proactively manage your own news -- generate buzz, squelch rumors, set the record straight and just generally increase public awareness about your company. For a Web site, press releases can do all that plus attract new visitors, increase traffic and even generate backlinks to the site. You may be surprised, though, by how important SEO know-how is to creating an effective press release..."
Added: 6 April 2009;
Page views: 967
Rating: 0
Votes: 0
- How Persuasive is Your Online Copywriting? Quiz
- By Bryan Eisenberg. FutureNow, March 9, 2009. The author developed a content widget quiz to see how persuasive your copywriting is.
Added: 10 March 2009;
Page views: 1,235
Rating: 0
Votes: 0
- Training Your Content Developers on SEO Copywriting
- By Eric Enge, Search Engine Watch, January 14, 2009. "Large-scale Web sites by their very nature demand a large-scale content development effort. One big challenge is figuring out how to populate such a site with properly optimized content. This requires training the content development team..."
Added: 30 January 2009;
Page views: 1,197
Rating: 0
Votes: 0
- Ten Copywriting Tips for B2B SEO
- by Galen DeYoung. Search Engine Land, September 24, 2008. "B2B copywriting is tough stuff. Instead of, "Wipes clean with a damp cloth," you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed..."
Added: 25 September 2008;
Page views: 1,187
Rating: 0
Votes: 0
- Making the Most of Search Engine Copywriting
- By Carrie Hill, Search Engine Watch, September 16, 2008. "How you deliver the information you're enticing people to read and click on is paramount to garnering a good following, good conversions, and good karma in the online space. Small business owners must be aware of what their ad copy promises, and how they deliver on those promises. Today, we'll look at a real-life example of poor delivery -- and some tips on how to make sure your potential customers are satisfied and happy with what you are delivering..."
Added: 18 September 2008;
Page views: 1,209
Rating: 0
Votes: 0
This category last updated: 4 August 2011
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