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Search Engine Marketing and Optimisation
Resources about search engine marketing and search engine optimisation - SEO - especially in relation to government websites.
19
Categories
- Copywriting
- Articles and resources about search engine optimisation copywriting.
- Dynamic Websites
- Articles and resources about how to optimise dynamic websites for the search engines.
- Enterprise SEO
- Articles and resources about best practice governance and tools for Enterprise SEO
- Flash and SEO
- Articles and resources about how to optimise Flash websites for the search engines.
- Frames
- Articles and resources about how to optimise websites with frames for the search engines.
- Google Optimisation
- Articles and resources about how to optimise your site for the Google search engine.
- In-House SEO
- Articles and resources about how to use in-house Search Engine Optimisation experts in your organisation.
- International SEO
- Articles and resources about best practices in international or multilingual SEO.
- Keywords and Keyword Research
- Articles and resources about how to optimise keywords in your website for the search engines.
- Link Popularity and Link Building
- Articles and resources about the importance of building link popularity in search engine optimisation.
- Meta Tags
- Articles and resources about search engines and meta tags.
- Organic Search
- Articles and resources about organic or natural search engine optimization for websites.
- Paid Inclusion
- Articles and resources about search engines and paid inclusion.
- Paid Search
- Articles and resources about paid search and search engine optimisation for websites.
- Pay Per Click
- Articles and resources about pay per click search engine marketing for websites.
- Search Engine Spam
- Articles and resources about search engine spam, including cloaking and doorway pages.
- SEO Audit
- Articles and resources about the steps to take in performing an SEO audit on your website.
- SEO Tools
- Articles and resources about search engine optimisation tools which enable to you discover search engine rankings and track keywords performance within various search engines.
- Title Tags
- Articles and resources about search engines and title tags.
5
Site Articles
- White vs. Black Hat SEO - How to choose between them and transform risky tactics into stable, long term wins
- Discusses why you should choose white hat SEO and provides examples of 12 black hat SEO tactics transformed into long term, white hat wins
Added: 18 April 2011
Page views: 416
Rating: 0
Votes: 0
- Search Engine Marketing and Optimisation: Part 1 - Archive
- Resources about search engine marketing and search engine optimisation especially in relation to government websites.
Added: 23 December 2005
Page views: 3,951
Rating: 0.0
Votes: 0
- Search Engine Marketing and Optimisation: Part 2 - Archive
- Resources about search engine marketing and search engine optimisation especially in relation to government websites.
Added: 23 December 2005
Page views: 3,709
Rating: 0.0
Votes: 0
- Search Engine Optimisation: your questions answered
- The seminar focussed on Search Engine Optimisation (SEO). Presented by Remone Tawadros, from Advantate, topics covered included: Search engine optimisation basics from a government perspective; Ways to enhance your customers experience; How best to utilise your government site.
Added: 29 July 2009
Page views: 1,618
Rating: 1
Votes: 1
- SEO Checklist for a new Victorian Government website to go live
- This checklist provides you with a number of things to consider before you go live with a new or redeveloped website.
Added: 16 July 2010
Page views: 1,210
Rating: 0
Votes: 0
550
External Links
- Search Engine Optimization Starter Guide - in pdf format (518kb)
- (This document requires the use of Adobe Acrobat Reader). Google, 2010. "Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content..."
Added: 17 November 2008;
Page views: 2,127
Rating: 0
Votes: 0
- Pandia Search Engine Marketing 101
- by by Per and Susanne Koch. Pandia, 2008. "Pandia's Search Engine Marketing 101 will give you the basics of search engine promotion -- knowledge you may use in your own optimization efforts or when buying services from others..."
Added: 17 November 2008;
Page views: 1,382
Rating: 0
Votes: 0
- The Search Engine Glossary
- search-engine-glossary.co.uk. "This glossary was developed to help you understand the terms you might come across within Search Engine Marketing that many of you may not have come across before..."
Added: 27 April 2007;
Page views: 3,545
Rating: 0
Votes: 0
- Beginner's Guide to Search Engine Optimization
- 2nd edition. SEOmoz, 2010 "The Beginner's Guide to Search Engine Optimization (SEO) is an in depth tutorial on how search engines work that covers the fundamental strategies that make websites search engine friendly..."
Added: 4 April 2007;
Page views: 1,781
Rating: 0
Votes: 0
- Search Engine Dictionary
- Published by Pandecta Magazine, this online dictionary provides definitions of terms related to search engines, search engine optimization and search engine marketing. The website allows you to suggest terms for addition or suggest corrections to existing entries.
Added: 26 March 2007;
Page views: 3,649
Rating: 0
Votes: 0
- The Search Engine Marketing Glossary
- SEObook.com. Provides a dictionary of search engine optimization (SEO) and search engine marketing terms and phrases.
Added: 23 October 2006;
Page views: 2,131
Rating: 0
Votes: 0
- SEO: A Hierarchy of Needs [infographic]
- written by Ben Acheson. Digivate, Monday, December 19th, 2011. "Search Engine Optimisation (SEO) is revealed below as a hierarchy of needs - a pyramid of inter-dependent and complimentary fundamental requirements..."
Added: 22 December 2011;
Page views: 256
Rating: 0
Votes: 0
- How Long Does it Take SEO To Work?
- By Michael Martinez. SEO Theory – SEO Theory and Analysis Blog, December 7, 2011. "... Search engine optimization can produce short-term (30-90 days), mid-term (90-180 days), and long-term (180+ days) results. But none of these results are guaranteed to build a business, increase revenue, or improve profitability. The SEO is only part of the process of running an online business. You still have to acquire sales, provide good customer service, and build your company’s reputation for quality, stability, and great value..."
Added: 8 December 2011;
Page views: 99
Rating: 0
Votes: 0
- Why Blending Usability and SEO Really Matters
- by Kim Krause Berg. Search Engine Land, November 11, 2011. "Whenever the phrase, “usability and SEO”, enter a conversation, there’s a very good chance it goes in one ear and out the other. Corporate management interprets it as “We need more money”, and middle management fixes their poker face until they’re free to run to Google to look up the term. Though there is improvement, traditionally the term, “usability and SEO” represent two distinct countries, each with their own culture and belief systems. SEO inhabitants live, eat, breathe and play in the realm of marketing, especially in search engines..."
Added: 1 December 2011;
Page views: 118
Rating: 0
Votes: 0
- 4 Graphics to Help Illustrate On-Page SEO
- by Rand Fishkin. SEOmoz The Daily SEO blog, November 8, 2011. 1: The Value of Optimization and the Danger of Overdoing It; 2: On-Page SEO is More than Keywords; 3: How Search Engines Can Measure a Page's Value; 4: Consolidation vs. Multi-Page Targeting.
Added: 21 November 2011;
Page views: 112
Rating: 0
Votes: 0
- 20 Great Tools to Help Build Your SEO Skillset
- Written by Lior Levin. Search Engine People, 12 November 2011. "No matter how you look at it, search engines are still some of the most useful resources out there for getting traffic to a website. Therefore, ranking well in search engines is still top priority for most website owners. While techniques, tips, and tricks tend to change year after year, the basic building blocks of search engine visibility and SEO-friendly content and design remain the same. Below is a library of resources to help you make the most of your SEO efforts today..."
Added: 15 November 2011;
Page views: 118
Rating: 0
Votes: 0
- 7 SEO Friendly Site Features that Developers Often Miss
- by Rob Chant. Search Engine Watch, October 28, 2011. The seven features are: Analytics (Google or Otherwise); Semantic URLs; XML Sitemaps; Controlling Indexation; 301 Redirects; Canonicalization; and Site Speed.
Added: 3 November 2011;
Page views: 81
Rating: 0
Votes: 0
- How Long-term SEO Works and Why Long-term SEO Succeeds
- By Michael Martinez. SEO Theory – SEO Theory and Analysis Blog, October 12, 2011. "... Long-term SEO has no single, core definition. It's not a body of tactics but rather a small set of principles. The search engine optimization is “long-term” because it disregards the beliefs about current search technologies. Long-term SEO positions content well in advance of the need for that content in search results. Shari's Long-term SEO advice can be summed as: create the most useful, beneficial site people will find in search. They'll link to it. Given that you only get two things to work with in SEO (content and links) we can probably take my Long-term SEO philosophy (create content before anyone needs it) and Shari’s Long-term SEO philosophy (create useful content that people will continually link to) and combine them into …. BUT WAIT..."
Added: 18 October 2011;
Page views: 129
Rating: 0
Votes: 0
- Infographic: Why Content For SEO?
- by Search Engine Land Infographics. Search Engine Land, October 17, 2011. "How does content help with SEO efforts? The folks at Brafton have produced a “Why Content For SEO” infographic with lots of stats and information about the topic that you might find interesting..."
Added: 18 October 2011;
Page views: 152
Rating: 0
Votes: 0
- What Is The Key To Effective SEO Elevator Pitches?
- by Shari Thurow. Search Engine Land, September 30, 2011. A venn diagram showing where users/searchers intersect with search engines - Search engine optimization (SEO) merges user-centered design (UCD) and technology-centered design.
Added: 11 October 2011;
Page views: 154
Rating: 0
Votes: 0
This category last updated: 22 December 2011
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