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Search Engine Marketing and Optimisation
Resources about search engine marketing and search engine optimisation - SEO - especially in relation to government websites.
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- The Value of SEO training
- Posted by Marc Elison. Bruce Clay Australasia, 17 March 2010. "... Search engine optimisation courses can benefit people in a wide range of roles, including: Online marketing managers who want to understand how driving relevant traffic to their Web site can improve brand awareness and sales; Entrepreneurs who are seeking to drive up page views and improve conversions on their site; Web designers seeking to enhance their product by making the sites they build more accessible to the search engines and SEO friendly; A wide variety of people looking to get into the SEO industry ..."
Added: 18 March 2010;
Page views: 456
Rating: 0
Votes: 0
- Pagination: Best Practices for SEO and User Experience
- Posted by randfish. SEOmoz Blog, March 2, 2010. "... Pagination, the practice of segmenting links to content on multiple pages, affects two critical elements of search engine accessibility. Crawl Depth: Best practices demand that the search engine spiders reach content-rich pages in as few "clicks" as possible (turns out, users like this, too). This also impacts calculations like Google's PageRank (or Bing's StaticRank), which determine the raw popularity of a URL and are an element of the overall algorithmic ranking system. Duplicate Content: Search engines take duplication very seriously and attempt to show only a single URL that contains any given piece of content. When pagination is implemented improperly, it can cause duplicate content problems, both for individual articles and the landing pages that allow browsing access to them..."
Added: 4 March 2010;
Page views: 629
Rating: 0
Votes: 0
- 7 Tips To Deal With SEO Resource Constraints
- by Tony Adam. Search Engine Land, March 3, 2010. "... how you can deal with those resource constraints, while still remaining productive and not failing at your job..."
Added: 4 March 2010;
Page views: 512
Rating: 0
Votes: 0
- Selling The Benefits Of SEO In A Large Enterprise
- by Eric Enge. Search Engine Land, March 1, 2010. "This is the first of a two part series on selling SEO in a large enterprise. Part 2 will be published as my next Industrial Strength column. In Part 1, the focus will be on why getting search traffic is important to an organization. Part 2 will explore some of the consequences of that realization..."
Added: 3 March 2010;
Page views: 496
Rating: 0
Votes: 0
- The Four Keys to Image SEO Success
- By Sage Lewis, ClickZ, February 23, 2010. "... Image search is becoming a significant driver of traffic. This is amusing because, not long ago, clients were asking me how to stop search engines from indexing their images..."
Added: 26 February 2010;
Page views: 469
Rating: 0
Votes: 0
- SEO for Government: Trying to Find My Town on the Web
- By Bill Slawski. SEO by the Sea, February 19, 2010. "It may be possible that governmental web sites are at least as important, and in some cases more important that most of the other web sites online. They can provide information on when and where to vote, when and where laws are being made, when and where you can access elected and appointed officials, and information about possibly a large number of services that goverment may provide, from trash pickup and some utility services to police and fire and rescue information. Sometimes you just really need to know how to get to City Hall, or to the Courthouse steps..."
Added: 23 February 2010;
Page views: 669
Rating: 0
Votes: 0
- Improve Your Search Campaigns With Smart Cross-Selling
- by Evan LaPointe. Search Engine Land, February 19, 2010. "... Cross-selling is one of the most powerful ways to improve your conversion rate (especially for search traffic), but surprisingly few web sites execute it well—or at all. It works because people think they know what they want, but oftentimes are willing to upgrade or move sideways into another brand if the features are right and the sale is done well. This impacts conversion rate in three ways..."
Added: 22 February 2010;
Page views: 816
Rating: 0
Votes: 0
- SEO 101 - Part 4: Everything You Need to Know About Headings and Alt Attributes
- by Stoney deGeyter. Search Engine Guide, January 28, 2010. "Heading tags are certainly no magic solution to building keyword relevance. They are merely one more baby step to creating a well-rounded optimization of a page. Adding heading tags using your keywords may or may not make a difference in your keyword rankings, but nonetheless, balanced against the rest of the page, using a heading tag properly, with keywords, is going to benefit your visitors, if not the search engines..."
Added: 16 February 2010;
Page views: 363
Rating: 0
Votes: 0
- SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask)
- by Stoney deGeyter. Search Engine Guide, January 19, 2010. "... There are four basic benefits of SEO that are the foundation of the online success that it brings. In the end, what we are all looking for is more business. But in order to get that there are a few things that need to be dealt with as part of your optimization strategy..."
Added: 16 February 2010;
Page views: 641
Rating: 0
Votes: 0
- Bruce Clay SEO Factors and Trends Report
- Bruce Clay, January 2010. "Bruce Clay Australia has just put the finishing touches on their most recent research project titled "SEO Factors and Trends". The objective of this report is to help you identify the key factors that could affect your search engine optimisation (SEO) strategy, and ultimately your search engine rankings..."
Added: 12 February 2010;
Page views: 918
Rating: 0
Votes: 0
- Universal Search Optimization 101
- By Ron Jones, Search Engine Watch, February 8, 2010. "... Universal (or blended) search refers to the non-traditional results we see in the SERPs. The results could be video, images, local search, news, shopping, or other rich content. Let's look at specific things you should do to optimize these areas..."
Added: 11 February 2010;
Page views: 435
Rating: 0
Votes: 0
- Search Marketing Conference and Expo - Sydney - April 22-23, 2010
- Combined event on offer: the Search Marketing Expo is now designed with search marketing and social media practitioners with mid to high level experience in mind, no more basics; the eMetrics Marketing Optimization Summit is all about the optimisation of all online marketing and traditionally designed with C-Level online marketing strategists in mind.
Added: 8 February 2010;
Page views: 530
Rating: 0
Votes: 0
- Universal Search 101
- By Ron Jones, Search Engine Watch, February 1, 2010. "During your SEO studies, you might have come across the term universal search or blended search. Not sure what it means or how it works? Then this article is for you. .."
Added: 5 February 2010;
Page views: 479
Rating: 0
Votes: 0
- 7 Do's & Don'ts For Working With A Technical SEO During A Redesign
- by Jill Whalen. Search Engine Land, January 28, 2010. Jill's experiences, have led her to publish some DOs and Don'ts related to the process of working with a technical SEO consultant when you're in the midst of a website redesign.
Added: 1 February 2010;
Page views: 403
Rating: 0
Votes: 0
- Take Your SEO from Trash to Crash
- by Stoney deGeyter. Search Engine Guide, December 17, 2009. "... When you're on a budget, as many businesses are today, you really want to spend your money where you're likely to get the greatest benefit. Unfortunately, money isn't always spent on what is actually the most beneficial, but rather what is perceived to be. While SEO can help you gain exposure and drive traffic to the front door of your website, if what's behind those doors isn't up to expectations, all the money getting them there is simply a waste..."
Added: 22 December 2009;
Page views: 435
Rating: 0
Votes: 0
This category last updated: 14 May 2012
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