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Search Engine Marketing and Optimisation
Resources about search engine marketing and search engine optimisation - SEO - especially in relation to government websites.
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566
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- Organic Search Listings That Drive Clicks
- by John Greer. Search Engine Watch, October 25, 2010. "Your search engine listing has a big impact on the traffic ultimately driven to your site. It's not enough to rank highly if you can't convince people to click. A number of methods to improve your listing are available to you. Elements to Include - Your listing is made of up your page title, meta description (usually), and a URL. All of those should be tweaked as part of your search marketing efforts. To stand out, include:..."
Added: 26 October 2010;
Page views: 399
Rating: 0
Votes: 0
- 5 Website Changes That Will Hurt Your SEO
- by Eric Enge. Search Engine Watch, October 19, 2010. The five things include: changing your domain name; changing your URL structure; changing the underlying content; changing the Whois record for a domain; and changing the theme of the website.
Added: 25 October 2010;
Page views: 418
Rating: 0
Votes: 0
- Image SEO Basics - Whiteboard Friday
- Posted by Aaron Wheeler. SEOmoz - The Daily SEO Blog, October 14, 2010. "... Hello, everybody. My name is Danny Dover. I work here at SEOmoz as the lead SEO. On today's Whiteboard Friday, I'm going to tell you about the basics of image SEO. We found, when we were doing correlation analysis, that images and specifically the alt text that's inside of them are a remarkably well-correlated metric for SEO. Besides just being useful for people, images are also, it turns out, useful for search engines. I think part of the reason behind that is that pages that are well developed tend to also have images on them because it helps portray information in a way that textual based content can't do..."
Added: 18 October 2010;
Page views: 358
Rating: 0
Votes: 0
- The Danger of Overdoing SEO
- by Rand Fishkin, SEOmoz - The Daily SEO Blog, September 28, 2010. "During my first few years in the SEO field, half of the sites I'd visit - those my SEO brethren in the forums or over email owned - were what today we'd probably call "over-optimized." They tended to have features like: Keyword after keyword stuffed into the title element of every page; Overly-lengthy and keyword rich URL strings; Page filled with "SEO'd" content that was never intended to be a focus for visitors; Backlink profiles that lacked a single high-quality, "editorial" link..."
Added: 11 October 2010;
Page views: 375
Rating: 0
Votes: 0
- Do Your SEO Tactics Work for Everyone?
- by Mike Moran, Search Engine Guide, September 28, 2010. "... My opinion is that most search marketers need to pursue approaches that work for all three parties in the search transaction: the searcher, the search engine, and the search marketer. Now, most of us have no trouble pursuing tactics that work for us, the search marketers, but we sometimes forget that our tactics need to work for searchers and for search engines, too, if we expect them to work long term..."
Added: 30 September 2010;
Page views: 350
Rating: 0
Votes: 0
- A Short Synopsis of Advanced SEO in Late 2010
- by Adam Audette. Search Engine Watch, September 29, 2010. "We've seen tremendous changes over the past six months in search engine optimization (SEO). We've seen Google roll out the May Day algorithm change to target thin content sites; we've seen Google deploy their new crawling and indexation infrastructure, Caffeine. These changes were likely set up for the biggest announcement of all, their implementation of Google Instant..."
Added: 30 September 2010;
Page views: 395
Rating: 0
Votes: 0
- It's Time to Redefine SEO
- by Kathleen Fealy. Clickz, September 20, 2010. "In June, the Interactive Advertising Bureau Search Marketing Barometer 2010 found that search is still largely confined to specialists. According to the report, 60 percent of brands stated that those outside the wider digital team did not have a strong enough appreciation of how search can build a business. By contrast, respondents stated that they understood PPC (78 percent) and SEO (75 percent) very well, and more than half of brands claimed to know how to use newer tools such as universal search, social search, mobile, and search retargeting..."
Added: 21 September 2010;
Page views: 388
Rating: 0
Votes: 0
- The IAB Search Marketing Barometer 2010
- Internet Advertising Bureau, 2010. "The IAB Search Marketing Barometer 2010, a new ‘state of the nation’ survey from the IAB, shows that search advertising is still not fully integrated into the marketing mix, with 99% of UK advertisers believing there is a greater opportunity to link it with the rest of their communications activity..."
Added: 21 September 2010;
Page views: 419
Rating: 0
Votes: 0
- Industry Report: Usability and SEO - in pdf format (1583kb)
- (This document requires the use of Adobe Acrobat Reader). Combining the forces of SEO and Usability. UsabilityOne and Atomic Search, June 2010. "Approaching Usability and SEO independently is counterproductive to realising website objectives. These two disciplines can work together to increase both traffic and user experience. They should be a happy marriage; mutually beneficial, not mutually exclusive. One is needed to ensure the success of the other: a good website needs to attract visitors; and visitors require a good website in order to convert their visit into a transaction. However, in our experience, these services often exist in competition. Website managers commonly cite examples where advice from Usability and SEO practitioners are in conflict. For example, search engines favour lots of keyword rich text, whereas users prefer light text and prominent calls to action. Search engines favour HTML, whilst users are increasingly engaging with interactive content. Whilst these two vital service offerings differ in objectives, they are ultimately working towards a common goal: to achieve website success. This paper provides a roadmap of how these services can be leveraged to complement each other and to avoid potential conflict..."
Added: 17 September 2010;
Page views: 1,137
Rating: 0
Votes: 0
- SEO Guide To Microformats
- by Ryan Jones. DotCult, August 26, 2010. "What exactly are microformats and how can they help my SEO? If you're like many SEOs or developers I know, you’ve probably heard some talk about microformats, but you’ve probably got some questions... While there are several types of microformats, Google currently only supports 6 major ones. Those are..."
Added: 27 August 2010;
Page views: 741
Rating: 0
Votes: 0
- SEO (Almost Always) First
- by Robin Neifield. Clickz, August 26, 2010. "... SEO should be one of your first considerations as part of the building process for any online destination. Websites, social sites, microsites, blogs, video or mobile sites, apps, and other online destinations all exist to inform, entertain, or connect, but in order to do that they have to be found. Addressing SEO goals early in the process requires some valuable internal dialog to produce consensus on goals..."
Added: 26 August 2010;
Page views: 444
Rating: 0
Votes: 0
- How to measure SEO for maximum impact
- by John Faris, iMedia Connection, August 5, 2010. "In the era of Google, web analytics data is plentiful, and pulling ranking reports is a no-brainer. As Google's Chief Economist put it, data is cheap and ubiquitous, but the analytic ability to utilize that data is scarce. When it comes to analyzing SEO data, the key to gaining actionable insights is segmentation. By segmenting and analyzing your rankings, traffic, content, competitors, and links, you can start to understand what's working and where to focus your efforts next..."
Added: 10 August 2010;
Page views: 459
Rating: 0
Votes: 0
- How To Not Fail At SEO
- By Adam Audette, Search Engine Watch, August 3, 2010. "Great content doesn't automatically earn attention, links, and traffic. There are exceptional resources, images, videos, and articles hidden across the web. They are lost in obscurity, unable to gain attention based on their own merit. If you build it... they won't come. If you build it, they might not even care. How do you create value, and how do you spread it across the web? And how does search engine optimization (SEO) work into that question? And how does it support the strategy as a whole? ..."
Added: 4 August 2010;
Page views: 444
Rating: 0
Votes: 0
- 18 Simple SEO Items Commonly Missed in Web Development
- by Dan Patterson, SEO.com, July 21, 2010. "... No matter how much the SEO world tries to get the information out there, a lot of Web developers don't understand the basic concepts of SEO. This in turn leads to sites being developed that an SEO team will later have to tear apart and fix. So whether you're designing a new site in-house, using some kind of template site-building system, or hiring an outside firm, here are 18 things that you'll want to make sure are in place before you launch your site. It will keep us SEO guys from giving your site an overhaul later. By following these guidelines you'll have a much more search engine friendly web design from the beginning..."
Added: 2 August 2010;
Page views: 971
Rating: 0
Votes: 0
- 7 Types of SEO Evidence
- Posted by Peter J. Meyers. SEOMoz Blog, July 6, 2010. "We've had a lot of discussions recently about SEO as a Science. Unfortunately, these discussions sometimes devolve into arguments over semantics or which approach is the "best" in all situations. I'd like to step back for a few moments today and talk about the wider world of SEO evidence. While not all of these types of evidence are "science" in the technical sense, they are all important to our overall understanding. We need to use the best pieces of all of them if we ever hope to develop a mature science of SEO..."
Added: 12 July 2010;
Page views: 397
Rating: 0
Votes: 0
This category last updated: 14 May 2012
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