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Search Engine Marketing and Optimisation
Resources about search engine marketing and search engine optimisation - SEO - especially in relation to government websites.
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566
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- What Is The Key To Effective SEO Elevator Pitches?
- by Shari Thurow. Search Engine Land, September 30, 2011. A venn diagram showing where users/searchers intersect with search engines - Search engine optimization (SEO) merges user-centered design (UCD) and technology-centered design.
Added: 11 October 2011;
Page views: 171
Rating: 0
Votes: 0
- International: Measuring Performance When Rankings Are Dead
- by Olivia Royle, Bruce Clay, September 21, 2011. "Did we mention rankings are dead? "Great. Now how do I stop my boss from measuring performance with rankings?" Each pitch has it's challenges; building a relationship with the new client, presenting case studies, meeting the expectations of the client, agreeing on the price, setting KPIs and outlining the return on investment (ROI) of the anticipated SEO project. Now, more than ever, justifying any form of marketing investment requires some estimation as to the anticipated return on investment. The predicted ROI and the detailed analysis and methodology behind the numbers is often a key factor in winning a pitch. However, for some clients, somewhere along the way, once the work has been won and the project is underway, rankings become an all-encompassing KPI ─ especially for "vanity" rankings. If you don't manage this early on, the team may lose focus from the original KPIs and true measures of SEO success, such as total non-brand SEO traffic, SEO traffic growth or conversions from SEO traffic..."
Added: 28 September 2011;
Page views: 253
Rating: 0
Votes: 0
- Back to Basics: SEO-Friendly Web Development - How Silos and the CMS Can Make or Break Your Site
- by Jessica Lee, Bruce Clay, September 27, 2011. "It's a problem we here at Bruce Clay, Inc. see time and time again in the Internet business community: poor information architecture and inefficient content management systems (CMS) are obstructing SEO. And while there are many aspects that go into a successful SEO-ready website, information architecture, or siloing, and a good CMS play a huge part in the way a site performs for the search engine, the way visitors interact with the site and the way site owners manage it.
Added: 28 September 2011;
Page views: 273
Rating: 0
Votes: 0
- An SEO Checklist for New Sites - Whiteboard Friday
- Posted by Aaron Wheeler to Whiteboard Friday. SEOmoz The Daily SEO Blog, September 22, 2011. "Over 160,000 new top-level domains were registered yesterday. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges.com). The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an incredible advantage over those that were made without SEO in place from the get-go. Of course, there's a lot of work to be done for a new site, and it can be hard to remember everything and prioritize work. This week, per PRO member request, Rand presents an SEO checklist that SEOs can use when optimizing new sites..."
Added: 26 September 2011;
Page views: 201
Rating: 0
Votes: 0
- 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy
- by Derek Edmond, Search Engine Watch, September 15, 2011. "Search engine optimization is a critical part of the B2B marketing mix. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook. Despite this, SEO may remain outside of the planning of an organizations’ marketing initiatives..."
Added: 22 September 2011;
Page views: 266
Rating: 0
Votes: 0
- Building of SEO Strategy for Small Business Sites
- By Anna Moseva. Search Engine Journal, September 13, 2011. "Let's consider the stages of a successful SEO campaign: - Setting goals and defining where you're going, and what're you're planning to achieve - Research the competition and analyzing the market Analysis - Keyword research, which means selecting keywords with the best search-volume-to-competition ratio - On-site SEO, optimizing meta titles, creating correct robots.txt file, creating and submitting a .xml sitemap of your site, and a thorough analysis of your site’s content and structure - Link building - Results analysis Now let’s look at those stages in more detail..."
Added: 14 September 2011;
Page views: 274
Rating: 0
Votes: 0
- What Is Search Engine Optimization? The Three Minute SEO Video!
- by Danny Sullivan. Search Engine Land, September 12, 2011. "Don't know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization..."
Added: 13 September 2011;
Page views: 337
Rating: 0
Votes: 0
- The SEO Success Pyramid
- By Matt McGee. Small Business Search Marketing, January 8, 2008. "... the best SEOs don't talk to their clients about rankings; they talk about the process of making great web sites that earn traffic and convert visitors into customers. They talk about the process of creating great content that attracts links like bees to honey..."
Added: 13 September 2011;
Page views: 346
Rating: 0
Votes: 0
- Why Marketers Must Care About Site Speed
- by William Toll, Search Engine Watch, July 6, 2011. "The speed of a website may be one of the most overlooked factors which could drive additional leads, revenues and search engine rankings for your organization..."
Added: 9 September 2011;
Page views: 228
Rating: 0
Votes: 0
- PDFs in Google search results
- Posted by Gary Illyes, Webmaster Trends Analyst. Google Webmaster Central Blog, Thursday, September 1, 2011. "... Google first started indexing PDF files in 2001 and currently has hundreds of millions of PDF files indexed. We’ve collected the most often-asked questions about PDF indexing; here are the answers..."
Added: 7 September 2011;
Page views: 317
Rating: 0
Votes: 0
- An SEO's Guide to RegEx
- Posted by Rob Millard. SEOmoz The Daily SEO Blog, August 28, 2011. "RegEx is not necessarily as complicated as it first seems. What looks like an assorted mess of random characters can be over facing, but in reality it only takes a little reading to be able to use some basic Regular Expressions in your day to day work... RegEx has many uses aside from Google Analytics too such as form validation or URL rewrite rules..."
Added: 1 September 2011;
Page views: 243
Rating: 0
Votes: 0
- The SEO Advantage of a .Brand
- Daily SEO Tip, 8 August 2011. "... Some SEO experts argue that the new gTLDs will not be as strong as traditional gTLDs, as these are older, stronger, and linked from so many pages. But for brands, new gTLDs will be stronger – it only makes sense. Google's best interest is to serve reliable information in search, and the most relevant pages. So when a user searches for Hilton Worldwide hotel deals, it would only make sense to find the deals.hilton page first instead of a more obscure travel agent site. If this doesn't happen the new ICANN naming initiative fails one of its purposes..."
Added: 10 August 2011;
Page views: 329
Rating: 0
Votes: 0
- Get These Three Things Right In Enterprise SEO
- by David Roth. Search Engine Land, August 1, 2011. "The other day in URLs café at Yahoo! headquarters in Sunnyvale, I had a great conversation with our head of SEO. He was telling me about significant recent success SEO has been enjoying at Yahoo! At many large companies, SEO is an uphill battle, so any victory should be fully celebrated. I asked what happened that enabled him to be so wildly successful in this case, and he told me there were three things that caused an SEO tipping point: Executive Support; SEO involvement early in the project; SEO ownership of standards..."
Added: 4 August 2011;
Page views: 312
Rating: 0
Votes: 0
- Is SEO a Long-Term or a Quick Fix Issue?
- by Stoney deGeyter. Search Engine Guide, July 22, 2011. "... There are some things you can do to SEO your site that only need to be done once, then you move on. Things like website architecture can make a profound impact on your site's performance. A few hours of consulting can help point you in the right direction to improve your rankings. But SEO is really a perpetual process of researching keywords, finding problems and making your site more search engine friendly and keyword focused..."
Added: 4 August 2011;
Page views: 256
Rating: 0
Votes: 0
- The Responsibilities of SEO Have Been Upgraded
- Posted by Rand Fishkin. SEOmoz - The Daily SEO Blog, July 12, 2011. "The job of SEO has been upgraded to organic web strategist..."
Added: 18 July 2011;
Page views: 263
Rating: 0
Votes: 0
This category last updated: 14 May 2012
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