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Search Engine Marketing and Optimisation
Resources about search engine marketing and search engine optimisation - SEO - especially in relation to government websites.
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- The 3 Types of Search Queries & How You Should Target Them
- By Elisa Gabbert, Business 2 Community, December 16, 2012. "Search queries – the words and phrases that people type into a search box in order to pull up a list of results – come in different flavors. It is commonly accepted that there are three different types of search queries: - Navigational search queries - Informational search queries - Transactional search queries In the search marketing world, we tend to talk more about keywords than search queries (news flash: they're not quite the same thing). But today we're talking search queries. Let's go into a little more detail on what these three types of search queries are and how you can target them with your site content..."
Added: 17 December 2012;
Page views: 393
Rating: 0
Votes: 0
- 14 Ways to Link Social and SEO
- by Harry Gold. ClickZ, December 4, 2012. "Today it's quite normal, and in fact standard, for companies to expend amazing amounts of time and resources on social media marketing. But it's clear to me that one simple fact is constantly lacking in their strategies and tactics - SEO. That fact is that success in social, especially for B2B companies, is very often realized through search. People aren't just finding out about your products, services, and industry thought leadership through your tweets, posts, and other social chatter - they're finding your content that has been woven throughout the web and posted to other sites in organic search results. Google and other engines are reading and scanning what's happening in social media. They're scanning and indexing public Facebook pages, trending topics in Twitter, every blog post on the web, as well as photos, videos, and all the other things that make up the social constellation..."
Added: 10 December 2012;
Page views: 410
Rating: 0
Votes: 0
- Deployment SEO Strategy and Checklist
- Posted by Geoff Kenyon. SEOmoz - The Daily SEO Blog, October 8th, 2012. "Every time you have a release, do you have a test (automated or manual) that you perform to make sure that everything is good to go from an SEO perspective? This is what we call a deployment SEO strategy. Odds are you might not have one, but you should. You need a deployment strategy for two reasons: first, accidents happen. Second, not everyone knows SEO. This posts highlights problems to look for when when you're testing a deployment and tips on how to create a deployment SEO strategy that works for you..."
Added: 25 October 2012;
Page views: 153
Rating: 0
Votes: 0
- How to Prove the Value of SEO in 10 Minutes
- by Josh McCoy, Search Engine Watch, October 15, 2012. "Convincing others of the importance of organic search and the need for SEO management has admittedly become easier over the years. Many have followed suit with competitors to jump into SEO endeavors to keep pace and many are coming to see that online organic ROI often times is much better than traditional marketing, is better targeted and easier to measure. However, there remains a skeptical, more 'old school' crowd, that still needs to be shown the need for organic search devotion. Whether you work for an agency trying to make a sale or on an in-house team tired of not drawing leads, taking a look at your Google Analytics data with this 10-minute drill down on what organic is doing for you can make a great impact..."
Added: 17 October 2012;
Page views: 157
Rating: 0
Votes: 0
- The 70/20/10 Model for SEO & Content Excellence
- by Guillaume Bouchard, Search Engine Watch, October 8, 2012. "... SEO professionals should adopt ways of thinking about content that people want, rather than gaming the system with content that works. We all know that what 'works' changes from month to month, year to year. In the long-term, true success should hinge on how well you intuit what readers want – and why not give it to them? And so, more than anything else, I want to encourage you to use the 70/20/10 model... - 70 percent of content should be low-risk - 20 percent should innovate off of what works - 10 percent should be high-risk experimentations..."
Added: 10 October 2012;
Page views: 212
Rating: 0
Votes: 0
- Making Your Site Sticky For Both Search & Social Users
- by Jordan Kasteler. Search Engine Land, October 2, 2012. "You are probably well aware of the benefits of making a 'stick' site. Sticky sites — engaging, well-designed sites that visitors find irresistibly hard to leave — offer dozens of benefits for your business and sales, including: - A lowered bounce rate (because visitors stick around longer) - Increased brand understanding and awareness (users learn more about you while browsing your site, and thus feel more comfortable investing/subscribing in your brand) - Higher traffic and increased social shares (more eyes on more content = higher chance of sharing = more referral traffic from shares) - Increased chance of conversions (more interaction = more opportunities/more incentive to subscribe, follow, like, etc.)..."
Added: 3 October 2012;
Page views: 209
Rating: 0
Votes: 0
- Understanding SEO Friendly URL Syntax Practices
- by Tom Schmitz. Search Engine Land, September 27, 2012. "Poor URL structure is a frequent SEO issue, one that can impair rankings, keep pages out of the search engine indexes, and suck ranking authority from your other pages or even the entire websites. Some content management systems bake poor URL structures right into their websites. Lax rules can be a culprit, for example, not encoding spaces or special characters..."
Added: 28 September 2012;
Page views: 171
Rating: 0
Votes: 0
- How Does A Tag Cloud Affect A WordPress Site's SEO?
- By Kim Castleberry, Business 2 Community, Published September 19, 2012. "Does A Tag Cloud Help or Hinder SEO? Tag Clouds, those floating balls of blobs of links from various areas of the blog, are a common question asked about by WordPress bloggers. Some tag clouds have fancy animations and float/spin while others are little more than a glorified link-list. Because they are functionally clickable, we can guarantee that they factor into an SEO calculation… so let's see what Google's SEO pro, Matt Cutts has to say about them..."
Added: 20 September 2012;
Page views: 148
Rating: 0
Votes: 0
- To www or Not to www — That is the Question
- By Craig Buckler. SitePoint, September 7, 2012. "In the dim and distant days at the dawn of the web, those publishing a URL on offline media would add the 'www' prefix. It informed everyone you'd moved into the twenty-first century and owned a piece of prime real estate on the World Wide Web... Before we take this discussion further, your site must work with or without the www..."
Added: 17 September 2012;
Page views: 129
Rating: 0
Votes: 0
- SEO Doesn't Fit Into a Box, But Does Need To Be Contained
- by Stoney deGeyter. Search Engine Guide, August 29, 2012. "... In SEO, you have to know if the cheapest option is really going to give you what you want. Not only do you have to consider how well it works, but how quickly. A smaller investment may get you rolling, but it might take you a while to reach your destination. The problem is that SEO is a race, not a journey. You can take as long as you want to get around the race course, but in doing so you've already been lapped twice by a competitor who's investing more aggressively. To really see the value in any SEO package, it really comes down to results. Lower cost equals lower results. That's not to say all expensive SEO is valuable, but cheap SEO almost never is..."
Added: 30 August 2012;
Page views: 215
Rating: 0
Votes: 0
- The Financial Justification For Search Engine Optimization
- by Trond Lyngbø. Search Engine Land, August 16, 2012. "Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this 'findability' problem. SEO can ensure that your business ranks high on search engines, attracts the right customers, showcases your value, and boosts profits continuously..."
Added: 22 August 2012;
Page views: 253
Rating: 0
Votes: 0
- SEO Customizations for Google Analytics
- By Justin Cutroni. Analytics Talk, August 13, 2012. "I'm giving a class next month about measuring the value of SEO. And a big part of that is understanding what happens on your site when someone arrives from organic search. As part of the presentation I put together some Google Analytics customizations that I think are useful for measuring SEO. As long as you’re using Google Analytics :)..."
Added: 17 August 2012;
Page views: 165
Rating: 0
Votes: 0
- SEO and Usability
- Jakob Nielsen's Alertbox, August 13, 2012. Summary: What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience. At first glance, search engine optimization (SEO) and usability seem to be quite distinct topics: - SEO is about attracting people to your site in the first place by making sure it shows up in search queries. - Usability is about people's behavior after they arrive on your site, with the main goal being to increase the conversion rate..."
Added: 14 August 2012;
Page views: 238
Rating: 0
Votes: 0
- Top 10 Reasons Search Comes First
- by Jessica Richards. ClickZ, August 7, 2012. "As consumer behavior changes, the ease of finding information becomes one of the most important elements of a marketing strategy. Technology advancements are making it easier to find information based on a greater understanding of the nuances related to what consumers are looking for (associated words, concepts, locations, people). With this change, paid and organic search optimization becomes the crux of facilitating a positive consumer experience and presenting the key information for a brand's message, product information, or service details..."
Added: 9 August 2012;
Page views: 152
Rating: 0
Votes: 0
- SEO Is Leaving Marketing Behind
- By Michael Martinez. SEO Theory – SEO Theory and Analysis Blog, August 6, 2012. "... Search engine optimization does not lead your Website to be penalized or downgraded. If your site lost traffic to Panda or Penguin, you were NOT doing SEO. You can call it that if you wish, but optimal performance does not fail due to violations of search engine guidelines (it can fail for other reasons — none of which apply in your cases). Search Engine Optimization is About Marketing. There is no search engine optimization without marketing.... You Need a Content Strategy... Your content strategy should begin with your value proposition..."
Added: 7 August 2012;
Page views: 144
Rating: 0
Votes: 0
This category last updated: 16 May 2013
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