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Search Engine Marketing and Optimisation
Resources about search engine marketing and search engine optimisation - SEO - especially in relation to government websites.
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566
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- The Latest and Greatest On SEO Pagination
- by Adam Audette. Search Engine Land, March 19, 2012. "... There are three primary tactics that we use for SEO pagination: - Classic Method (using noindex) - View All Method - Rel Prev/Next Method Each of these is detailed below..."
Added: 20 March 2012;
Page views: 122
Rating: 0
Votes: 0
- How to Train an SEO in 5 Days
- by Gareth Owen, Search Engine Watch, March 14, 2012. "... If you were to train an SEO from scratch, these are the subjects I would split the training into, and the tools I would focus on teaching people to use, in order to ensure that they will be an effective member of your team in as short a time as possible. With a tailored training plan like the one below, you can squeeze it all into a week of morning and afternoon sessions..."
Added: 15 March 2012;
Page views: 143
Rating: 0
Votes: 0
- Video SEO Tactics to Get Ranked
- Posted by Geoff. Distilled, on February 29, 2012. "Video content should be part of your content strategy if it isn't already as people really like it and it can be easier to rank video content for competitive keywords than 'normal' content when video results are incorporated into the SERP. Tom recently filmed an interview at Grovo on talking about about how important videos will be and encouraged adoption saying that by the end of 2012, if you're not using video content, you will be behind the curve..."
Added: 1 March 2012;
Page views: 162
Rating: 0
Votes: 0
- Proving Your SEO Work Is Worth It
- by Kevin Gibbons. Clickz, February 20, 2012. "Ahead of SES London, which gets underway today, I've been giving some thought to SEO metrics and the importance of being able to prove the return on investment achieved through web marketing efforts. Web analytics packages make it relatively easy to track visitors from their entry to your site until their completion of purchase; this can be made even more specific if you have an e-commerce site that requires a login. However, when you promote the site elsewhere online, you need to know whether the customers who purchase the most arrive via your PPC ads or your organic SEO efforts - and, most importantly, how much it costs to get them to your landing page..."
Added: 21 February 2012;
Page views: 123
Rating: 0
Votes: 0
- 8 SEO Tips That Take 15 Minutes or Less
- by Josh McCoy. Search Engine Watch, February 6, 2012. 1. Review Your Robots.txt File; Assess Your Meta Robots Tagging; 2. Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description; 3. Assess Canonicalization of Your Domain; 4. Review Your Most Frequently Linked Pages on Your Site; 5. Review Your Site for Duplicate Title Elements; 6. Find Your Most Authoritative Links; Request an Anchor Text Change; 7. Review Your Link Targets in Your Site Navigation and Any Other Sitewide Links; 8. Verify Your Google and Bing Local Listing.
Added: 16 February 2012;
Page views: 167
Rating: 0
Votes: 0
- 4+ Recommendations To Enhance B2B SEO Initiatives
- by Derek Edmond. Search Engine Land, January 25, 2012. "The start of the new year is the ideal time for B2B search engine marketers to reassess website strategy and determine where enhancements could be made to benefit SEO visibility. With budgets still in review and benchmarks being set, focusing on site enhancements first could help maximize the benefits of all ongoing SEO initiatives, that are realized over the course of the year. Marketingsherpa just released its 2012 B2B Marketing Benchmark Report and two points helped shape this column. First, B2B marketers experienced severe declines in the tactical effectiveness of two top initiatives, website strategy and SEO..."
Added: 15 February 2012;
Page views: 158
Rating: 0
Votes: 0
- How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value
- by Trond Lyngbø. Search Engine Land, February 2, 2012. "... Every client likes to save money while getting great results from search engine optimization. But by always looking to save money on SEO, you'll take your eye off the more important issue of intelligently allocating your marketing budget across various tactics, of which, SEO is often the most cost effective. SEO isn't simple or easy. Google itself rates websites based on over 200 ranking criteria – and keeps tweaking the algorithm constantly, up to 600 times in a year. So if an 'expert' takes one look at your site and quotes you a 'complete price' for SEO, run for the hills (or at least exercise extreme caution). Sure, they may fix some glaring weaknesses, or help you pick the low hanging fruit – but deep and lasting SEO is about a lot more than that..."
Added: 15 February 2012;
Page views: 151
Rating: 0
Votes: 0
- SEO: A Hierarchy of Needs [infographic]
- written by Ben Acheson. Digivate, Monday, December 19th, 2011. "Search Engine Optimisation (SEO) is revealed below as a hierarchy of needs - a pyramid of inter-dependent and complimentary fundamental requirements..."
Added: 22 December 2011;
Page views: 315
Rating: 0
Votes: 0
- How Long Does it Take SEO To Work?
- By Michael Martinez. SEO Theory – SEO Theory and Analysis Blog, December 7, 2011. "... Search engine optimization can produce short-term (30-90 days), mid-term (90-180 days), and long-term (180+ days) results. But none of these results are guaranteed to build a business, increase revenue, or improve profitability. The SEO is only part of the process of running an online business. You still have to acquire sales, provide good customer service, and build your company’s reputation for quality, stability, and great value..."
Added: 8 December 2011;
Page views: 128
Rating: 0
Votes: 0
- Why Blending Usability and SEO Really Matters
- by Kim Krause Berg. Search Engine Land, November 11, 2011. "Whenever the phrase, “usability and SEO”, enter a conversation, there’s a very good chance it goes in one ear and out the other. Corporate management interprets it as “We need more money”, and middle management fixes their poker face until they’re free to run to Google to look up the term. Though there is improvement, traditionally the term, “usability and SEO” represent two distinct countries, each with their own culture and belief systems. SEO inhabitants live, eat, breathe and play in the realm of marketing, especially in search engines..."
Added: 1 December 2011;
Page views: 171
Rating: 0
Votes: 0
- 4 Graphics to Help Illustrate On-Page SEO
- by Rand Fishkin. SEOmoz The Daily SEO blog, November 8, 2011. 1: The Value of Optimization and the Danger of Overdoing It; 2: On-Page SEO is More than Keywords; 3: How Search Engines Can Measure a Page's Value; 4: Consolidation vs. Multi-Page Targeting.
Added: 21 November 2011;
Page views: 139
Rating: 0
Votes: 0
- 20 Great Tools to Help Build Your SEO Skillset
- Written by Lior Levin. Search Engine People, 12 November 2011. "No matter how you look at it, search engines are still some of the most useful resources out there for getting traffic to a website. Therefore, ranking well in search engines is still top priority for most website owners. While techniques, tips, and tricks tend to change year after year, the basic building blocks of search engine visibility and SEO-friendly content and design remain the same. Below is a library of resources to help you make the most of your SEO efforts today..."
Added: 15 November 2011;
Page views: 142
Rating: 0
Votes: 0
- 7 SEO Friendly Site Features that Developers Often Miss
- by Rob Chant. Search Engine Watch, October 28, 2011. The seven features are: Analytics (Google or Otherwise); Semantic URLs; XML Sitemaps; Controlling Indexation; 301 Redirects; Canonicalization; and Site Speed.
Added: 3 November 2011;
Page views: 99
Rating: 0
Votes: 0
- How Long-term SEO Works and Why Long-term SEO Succeeds
- By Michael Martinez. SEO Theory – SEO Theory and Analysis Blog, October 12, 2011. "... Long-term SEO has no single, core definition. It's not a body of tactics but rather a small set of principles. The search engine optimization is “long-term” because it disregards the beliefs about current search technologies. Long-term SEO positions content well in advance of the need for that content in search results. Shari's Long-term SEO advice can be summed as: create the most useful, beneficial site people will find in search. They'll link to it. Given that you only get two things to work with in SEO (content and links) we can probably take my Long-term SEO philosophy (create content before anyone needs it) and Shari’s Long-term SEO philosophy (create useful content that people will continually link to) and combine them into …. BUT WAIT..."
Added: 18 October 2011;
Page views: 144
Rating: 0
Votes: 0
- Infographic: Why Content For SEO?
- by Search Engine Land Infographics. Search Engine Land, October 17, 2011. "How does content help with SEO efforts? The folks at Brafton have produced a “Why Content For SEO” infographic with lots of stats and information about the topic that you might find interesting..."
Added: 18 October 2011;
Page views: 185
Rating: 0
Votes: 0
This category last updated: 14 May 2012
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