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Search Engine Marketing and Optimisation
Resources about search engine marketing and search engine optimisation - SEO - especially in relation to government websites.
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566
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- Rand Fishkin's 8 Predictions for SEO in 2010
- Posted by randfish. SEOmoz Blog, December 16, 2009. Rand gives his views on real time search, Twitter's link graph, personalized search, two search engine world, yahoo! site explorer and link domain, seo spending, conversion rate optimization, and more queries will send less traffic.
Added: 18 December 2009;
Page views: 544
Rating: 0
Votes: 0
- The SEO Hierarchy of Needs
- Bruce Clay, 2009. "There's a hierarchy to be considered when developing any SEO campaign. To help businesses and marketers apply this strategy of prioritization, the SEO Hierarchy of Needs shows the relative place of search engine optimization tasks..."
Added: 17 December 2009;
Page views: 469
Rating: 0
Votes: 0
- Practical Tips for Government Web Sites (And Everyone Else!) To Improve Their Findability in Search
- by Vanessa Fox. O'Reilly Radar, April 15, 2009. "... Architecting sites to be search engine friendly, particularly sites with as much content and legacy code as those the government manages, can be a resource-intensive process that takes careful long-term planning. But two keys are: Assessing who the audience is and what they're searching for; Ensuring the site architecture is easily crawlable..."
Added: 14 December 2009;
Page views: 806
Rating: 0
Votes: 0
- 4 Starter Tips for Novice SEO People
- by Stockbridge Truslow. Search Engine People, November 24, 2009. Start with the basics; read, read, read – and then some; avoid the fancy stuff for now; and plan for the future.
Added: 2 December 2009;
Page views: 472
Rating: 0
Votes: 0
- 11 Tips for Master Search Marketers: White Paper - in pdf format (693kb)
- (This document requires the use of Adobe Acrobat Reader). Compiled by Ben Brutsch. Omniture, 2009. "... This guide has been written to help you become a master search marketer. It helps you transition from drinking from the SEM firehose to thoughtfully and strategically approaching search. These 11 tips come from tried-and-true best practices from some of SEM’s forward-thinking marketers. Consider how you would implement the different strategies as you read them. Not all of them may be for you in your business’s situation. But, they will help you find the ways to automate and strategize your search marketing in a way that will help you grow as your SEM reach becomes broader and more complex..." [Requires registration]
Added: 1 December 2009;
Page views: 474
Rating: 0
Votes: 0
- Calculating The True SEO Costs Of Major Site Changes
- by Eric Enge. Search Engine Land, November 9, 2009. "Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is 'how much traffic are we going to lose?' It is an excellent question and not an easy one to answer, but in today’s column I am going to explore that exact question. Here are some of the types of changes that can have an impact on traffic or rankings..."
Added: 10 November 2009;
Page views: 576
Rating: 0
Votes: 0
- The Science Of Scoring Your SEO
- by Stephan Spencer. Search Engine Land, October 29, 2009. "... SEO is a moving target, one that is heavily dependent on algorithm shifts, site changes/updates, the competitive landscape in which one operates, etc. As such, you must continuously monitor and evaluate..."
Added: 29 October 2009;
Page views: 506
Rating: 0
Votes: 0
- Addressing the 'O' in Search Engine Optimization
- By Mark Jackson, Search Engine Watch, October 13, 2009. "... Most SEOs will preach that SEO success isn't (directly) measured by the increasing rankings. You measure success by the growth of organic/natural search engine traffic to the Web site and the growth in leads and sales for your business that can be directly attributed to your SEO efforts. Even then, we cut the value proposition short on SEO because we don't measure or report against (often times) the indirect value..."
Added: 15 October 2009;
Page views: 473
Rating: 0
Votes: 0
- Why SEO Training Should Be An Organizational Imperative
- by Eric Enge. Search Engine Land, October 12, 2009. "Today I will make a case that nearly every organization should offer SEO training to anyone who even remotely touches the company's web site, and why every senior manager should also be encouraged to attend. Failure to train people can lead to serious problems, with a frightful waste of time, blown schedules, wasted expenditure and ultimately a failure to effectively capture search traffic. You may think I am fear-mongering here, but to head that off, let me provide some real world examples..."
Added: 13 October 2009;
Page views: 523
Rating: 0
Votes: 0
- Is Choosing Search Engines Over Users A Fatal Flaw In SEO?
- by Jill Whalen. Search Engine Land, October 8, 2009. "... Rather than focusing on things that search engineers try to claim are important (so they can gain more of your website's data) you should be ensuring that your websites keep on answering searcher questions and filling user needs so that the search engines have no choice but to show them to their users..."
Added: 9 October 2009;
Page views: 512
Rating: 0
Votes: 0
- SEO Cheat Sheet: Anatomy of A URL
- Posted by Dr. Pete. SEOmoz, October 6, 2009. Instructional guide on how to construct urls, how to optimize them for search engines, what the pieces are, etc.
Added: 8 October 2009;
Page views: 548
Rating: 0
Votes: 0
- Search Engine Room - Conference - Sydney - 18 November 2009
- Registrations are now open - speakers addressing key search issues, ideas, education in adition to practical search marketing and optimisation strategies.
Added: 7 October 2009;
Page views: 560
Rating: 0
Votes: 0
- Terrible SEO Advice: Focus on Users, Not Engines
- Posted by randfish. SEOmoz, September 29, 2009. "... Websites are made for people, and users should absolutely be the focus of your efforts. My argument in this post centers specifically around the practice of search engine optimization and the idea that tactics which are engine-focused (like XML sitemaps, anchor text, link architecture, webmaster tools usage, etc.) can be ignored because they're not "for the user."..."
Added: 1 October 2009;
Page views: 475
Rating: 1
Votes: 1
- SEO for PDF Documents
- Posted by Marc Elison. Bruce Clay, Inc, 18 September 2009. "PDF files are being used more and more by both individuals and corporations. As a result of this they are finding their way onto the internet more often. So here are some cool PDF seo tips and tricks. If implemented correctly these tips and techniques will get your PDF more exposure on the search engines and also use the PDF's to pass link juice to important pages on your sites..."
Added: 22 September 2009;
Page views: 704
Rating: 0
Votes: 0
- Search Engine Optimization For Dummies All-in-One Desk Reference
- "Bruce Clay, Inc. and Wiley Publications, publishers of the For Dummies series have partnered up to produce the all-in-one desk reference guide for SEO. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now... This comprehensive Search Engine Optimization For Dummies book covers a wide range of SEO topics, ranging from effective keyword research, proper SEO site design, how to handle various technical issues that come up, the SEO tools at your disposal and much more..."
Added: 17 September 2009;
Page views: 936
Rating: 0
Votes: 0
This category last updated: 14 May 2012
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