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Search Engine Marketing and Optimisation
Resources about search engine marketing and search engine optimisation - SEO - especially in relation to government websites.
19
Categories
- Copywriting
- Articles and resources about search engine optimisation copywriting.
- Dynamic Websites
- Articles and resources about how to optimise dynamic websites for the search engines.
- Enterprise SEO
- Articles and resources about best practice governance and tools for Enterprise SEO
- Flash and SEO
- Articles and resources about how to optimise Flash websites for the search engines.
- Frames
- Articles and resources about how to optimise websites with frames for the search engines.
- Google Optimisation
- Articles and resources about how to optimise your site for the Google search engine.
- In-House SEO
- Articles and resources about how to use in-house Search Engine Optimisation experts in your organisation.
- International SEO
- Articles and resources about best practices in international or multilingual SEO.
- Keywords and Keyword Research
- Articles and resources about how to optimise keywords in your website for the search engines.
- Link Popularity and Link Building
- Articles and resources about the importance of building link popularity in search engine optimisation.
- Meta Tags
- Articles and resources about search engines and meta tags.
- Organic Search
- Articles and resources about organic or natural search engine optimization for websites.
- Paid Inclusion
- Articles and resources about search engines and paid inclusion.
- Paid Search
- Articles and resources about paid search and search engine optimisation for websites.
- Pay Per Click
- Articles and resources about pay per click search engine marketing for websites.
- Search Engine Spam
- Articles and resources about search engine spam, including cloaking and doorway pages.
- SEO Audit
- Articles and resources about the steps to take in performing an SEO audit on your website.
- SEO Tools
- Articles and resources about search engine optimisation tools which enable to you discover search engine rankings and track keywords performance within various search engines.
- Title Tags
- Articles and resources about search engines and title tags.
6
Site Articles
- White vs. Black Hat SEO - How to choose between them and transform risky tactics into stable, long term wins
- Discusses why you should choose white hat SEO and provides examples of 12 black hat SEO tactics transformed into long term, white hat wins
Added: 18 April 2011
Page views: 587
Rating: 0
Votes: 0
- Search Engine Marketing and Optimisation: Part 1 - Archive
- Resources about search engine marketing and search engine optimisation especially in relation to government websites.
Added: 23 December 2005
Page views: 4,282
Rating: 0.0
Votes: 0
- Search Engine Marketing and Optimisation: Part 2 - Archive
- Resources about search engine marketing and search engine optimisation especially in relation to government websites.
Added: 23 December 2005
Page views: 4,038
Rating: 0.0
Votes: 0
- Search Engine Optimisation: your questions answered
- The seminar focussed on Search Engine Optimisation (SEO). Presented by Remone Tawadros, from Advantate, topics covered included: Search engine optimisation basics from a government perspective; Ways to enhance your customers experience; How best to utilise your government site.
Added: 29 July 2009
Page views: 1,901
Rating: 1
Votes: 1
- SEO Checklist for a new Victorian Government website to go live
- This checklist provides you with a number of things to consider before you go live with a new or redeveloped website.
Added: 16 July 2010
Page views: 1,793
Rating: 0
Votes: 0
- Web Design for SEO
- Search is about people. Every page is a landing page. Googlebot is smarter than you think. Google is also examining your pages visibly.
Added: 7 May 2012
Page views: 457
Rating: 3
Votes: 2
582
External Links
- Search Engine Optimization Starter Guide - in pdf format (518kb)
- (This document requires the use of Adobe Acrobat Reader). Google, 2010. "Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content..."
Added: 17 November 2008;
Page views: 2,444
Rating: 0
Votes: 0
- Pandia Search Engine Marketing 101
- by by Per and Susanne Koch. Pandia, 2008. "Pandia's Search Engine Marketing 101 will give you the basics of search engine promotion -- knowledge you may use in your own optimization efforts or when buying services from others..."
Added: 17 November 2008;
Page views: 1,541
Rating: 0
Votes: 0
- The Search Engine Glossary
- search-engine-glossary.co.uk. "This glossary was developed to help you understand the terms you might come across within Search Engine Marketing that many of you may not have come across before..."
Added: 27 April 2007;
Page views: 3,844
Rating: 0
Votes: 0
- Beginner's Guide to Search Engine Optimization
- 2nd edition. SEOmoz, 2010 "The Beginner's Guide to Search Engine Optimization (SEO) is an in depth tutorial on how search engines work that covers the fundamental strategies that make websites search engine friendly..."
Added: 4 April 2007;
Page views: 1,933
Rating: 0
Votes: 0
- Search Engine Dictionary
- Published by Pandecta Magazine, this online dictionary provides definitions of terms related to search engines, search engine optimization and search engine marketing. The website allows you to suggest terms for addition or suggest corrections to existing entries.
Added: 26 March 2007;
Page views: 3,957
Rating: 0
Votes: 0
- The Search Engine Marketing Glossary
- SEObook.com. Provides a dictionary of search engine optimization (SEO) and search engine marketing terms and phrases.
Added: 23 October 2006;
Page views: 2,322
Rating: 0
Votes: 0
- Why Government Websites Need SEO
- by Lisa Nelson. HowTo.Gov Blog, May 2, 2013. "... Search engines such as Google, Bing and Yahoo regularly favor government websites over others based on the natural trust factor which their algorithms may take into consideration. If the website is optimized correctly, Google and other search engines will spider and index the pages and their respective keywords, allowing the government website to show up high on search engines when a user is searching for related information. However, not all government websites are optimized for SEO, as webmasters assume the site will naturally be ranked due to the weight of the trust factor for the .gov domain. While in some cases this may be true, without telling the search engines what keywords the page should be ranked for, the website may not rank for the specific keywords which users are typing into Google, Bing or other search engines..."
Added: 16 May 2013;
Page views: 164
Rating: 0
Votes: 0
- SEO Basics: 8 Essentials When Optimizing Your Site
- by Victoria Edwards, Search Engine Watch, April 8, 2013. "Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?..."
Added: 9 April 2013;
Page views: 103
Rating: 0
Votes: 0
- SEO Opportunities Begin Well Before New Website Development
- by Eric Enge. Search Engine Land, March 25, 2013. "Launching a new site, or any major site update, for a large enterprise comes with some unique challenges. A short summary of some of the most common include those listed below..."
Added: 26 March 2013;
Page views: 109
Rating: 0
Votes: 0
- 9 Irrefutable Reasons Why You Need SEO
- by Stoney deGeyter. Search Engine Guide, March 13, 2013. "It can be difficult to quantify or draw direct correlations between an SEO campaign and the sales it generates. Unlike PPC, where keywords can be tracked from the click all the way to the conversion, SEO tracking isn't quite as specific. In fact, tracking sales from an SEO campaign can often be difficult to differentiate from other web marketing campaigns, except through source tracking which can be vague. Many SEO skeptics and naysayers fill the net with their horror stories or proof as to why you don't need SEO. Usually, these naysayers are promoting their own non-SEO created wins, much the same as the "junk SEOs" they decry. Yes, anyone can stumble into an SEO win. But SEO is much bigger than content or links. It's more than blogging, keyword research or fixing website problems. All of those are things that SEO does, but none of that explains why you need SEO. You may need all those services, but here's why you need SEO..."
Added: 21 March 2013;
Page views: 120
Rating: 5
Votes: 1
- Image Optimisation – images indexed correctly and loading faster
- by Socrates Mechanicos. First Click Consulting Blog, 10 January 2013. "... What is image optimisation? Image optimisation is just a fancy term for making sure your images can be understood by Search Engines (like Google, Bing and Yahoo). It also refers to image speed; ensuring your page load time is kept to a minimum. Why does it matter? Reducing the quantity and size of images loading on a page can result in quicker page speed for visitors (including search engines). Since the loading time of a page can have an impact on ranking, providing a faster experience can help deliver more traffic to your site and potentially more money in your pocket..."
Added: 19 March 2013;
Page views: 102
Rating: 0
Votes: 0
- Leverage Social Media in SEO Strategy
- by Tom Shurville. Social Media Today, Posted March 6, 2013. "In the world of online marketing, there are two main things that every website owner is desperately trying to do. The first is to increase their ranking on search engines through SEO. The second is to create a social media presence and get customers and potential customers talking about them. However in actual fact, these two things should be combined together instead of exclusively as in reality, social media can help to increase search engine presence. In this article we define exactly what SEO and social media marketing are and then look at how they can work together to produce a combined strategy..."
Added: 7 March 2013;
Page views: 185
Rating: 0
Votes: 0
- Baidu SEO: Optimising for a Chinese Target Audience
- by Arnold Ma. Search Engine Journal, Posted on February 18, 2013. "... Although Google is a large percentage of the world’s favoured search engine, this is not the case in China. Quite separately, only about 16% of Chinese internet users search the web via Google. Instead, the Chinese prefer to use the search engine Baidu. *Baidu held around 78.3% of the 500 million users in China during the first quarter of last year (2012). This works out to around 391,500,000- now that is a huge number of potential customers and it would be almost foolish not to get involved..."
Added: 19 February 2013;
Page views: 110
Rating: 0
Votes: 0
- Stop Clicking Here! 7 Superior SEO Alternatives to Generic Links
- Posted by Cyrus Shepard to Link Building. SEOmoz - The Daily SEO Blog, February 12th, 2013 - "Over the past year, we've seen a strange trend develop in the world of SEO: the rise of the 'generic link.' Generic links are bland phrases that avoid using keywords that search engines use to determine the context of what you are linking to. These include links like: 'Visit website' 'Read more' 'Useful site' And, of course, 'click here' Google's official SEO Starter Guide actually discourages webmasters from using generic links..."
Added: 14 February 2013;
Page views: 156
Rating: 0
Votes: 0
- Which Top SEO Tactics Will You Focus On In 2013?
- by Paul Bruemmer. Search Engine Land, December 20, 2012. "SEO tactics have morphed again over the past year, including the many Google updates we’ve seen. For nearly any type of business, keeping up with these changes can be a challenge, but if you prioritize the tasks necessary for success in search and social media marketing, the efforts can pay large dividends. Below are my picks for the top SEO tactics to focus on in the coming year. These tactics can bring you more relevant traffic and conversions for improving your bottom line in 2013..."
Added: 27 December 2012;
Page views: 325
Rating: 0
Votes: 0
This category last updated: 16 May 2013
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