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Web Firms to Adopt 'No Track' Button
By Julia Angwin. Wall Street Journal, February 23, 2012. "A coalition of Internet giants including Google Inc. has agreed to support a do-not-track button to be embedded in most Web browsers — a move that the industry had been resisting for more than a year.
The reversal is being announced as part of the White House's call for Congress to pass a "privacy bill of rights," that will give people greater control over the personal data collected about them..."
Further information on Web Firms to Adopt 'No Track' Button
Last updated: 24 February 20121
Related Links
- Google welcomes broad industry agreement on advertising and privacy
- Posted by Susan Wojcicki, SVP, Advertising. Google Public Policy Blog, Thursday, February 23, 2012. "There's been a lot of debate over the last few years about personalization on the web. We believe that tailoring your web experience -- for example by showing you more relevant, interest-based ads, or making it easy to recommend stuff you like to friends -- is a good thing. We also believe that the best way to protect your privacy is to enable you to exercise choice through meaningful product controls. That said, given the number of different browsers and products available online today -- many of which have different privacy controls -- we recognize that it can get confusing. So we're pleased to sign up to today's industry-wide agreement (you can read the details here) -- put together by the White House, the Federal Trade Commission and the Digital Advertising Alliance (DAA), which represents over 90 percent of all online advertising in the U.S -- to create a simpler, more unified approach to privacy on the web..."
Added: 24 February 2012
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