Victorian
Government
Contact Centre
1300 366 356
Government
Contact Centre
1300 366 356
Main Menu
Resize Text
Categories, RSS and More
RSS News Feeds
Rate this Site
Members Forum
Privacy Experts Urge Lawmakers To Address Ethics Of Behavioral Targeting
by Wendy Davis. Daily Online Examiner, Wednesday, October 12, 2011. "Privacy bills that would regulate online behavioral targeting are pending on the Hill right now, as is the Federal Trade Commission's proposal for a universal 'do-not-track' mechanism.
For the most part, officials are calling for companies to inform users about online behavioral targeting -- or tracking users as they surf the Web in order to serve them targeted ads -- and to allow them to opt out..."
Further information on Privacy Experts Urge Lawmakers To Address Ethics Of Behavioral Targeting
Last updated: 13 October 20111
Related Links
- To Track or 'Do Not Track': Advancing Transparency and Individual Control in Online Behavioral Advertising
- by Omer Tene - College of Management - School of Law, Israel; and Jules Polonetsky - Future of Privacy Forum, SSRN, August 31, 2011. "Abstract - The past decade has seen a proliferation of online data collection, processing, analysis and storage capacities leading businesses to employ increasingly sophisticated technologies to track and profile individual users. The use of online behavioral tracking for advertising purposes has drawn criticism from journalists, privacy advocates and regulators. Indeed, the behavioral tracking industry is currently the focus of the online privacy debate. At the center of the discussion is the Federal Trade Commission’s Do Not Track (DNT) proposal. The debate raging around DNT and the specific details of its implementation disguises a more fundamental disagreement among stakeholders about deeper societal values and norms. Unless policymakers address this underlying normative question – is online behavioral tracking a social good or an unnecessary evil – they may not be able to find a solution for implementing user choice in the context of online privacy. Practical progress advancing user privacy will be best served if policymakers and industry focus their debate on the desirable balance between efficiency and individual rights and if businesses implement tracking mechanisms fairly and responsibly. Policymakers must engage with these underlying normative questions; they cannot continue to sidestep these issues in the hope that 'users will decide' for themselves..."
Added: 13 October 2011
Rating: 0
Search, Login and Options
Search
Mailing List
Enter your email address to subscribe or unsubscribe from the eGov What's New mailing list.
Email a Friend
Please enter email address of the person you wish to send this page to.
