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It's Not About Cookies: Privacy Debate Happening At Wrong Level

by Greg Sterling. Search Engine Land, May 20, 2011. "... Much of the privacy debate has focused on cookies and icons and not what really matters: the misuse or abuse of consumer data by third parties in the real world. I don’t care whether I see behaviorally targeted ads so much as I don’t want my health care or auto insurance to be impacted by sites I’ve visited and stuff I post online.

That’s what matters in a practical sense. And by refocusing the discussion on the real-world consequences of profiling I believe the industry and regulators could come to a meeting of the minds more swiftly..."

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