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Podcast Usage Still Skews Young
eMarketer.com, September 2, 2008. "More listeners and viewers, more ad spending. Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew's researchers said that was up from 12% in August 2006. However, podcast downloading is still a niche activity. Even among those who said they downloaded podcasts, only 17% did so on a typical day..."
Further information on Podcast Usage Still Skews Young
Last updated: 4 September 20081
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- Podcast Downloading 2008
- by Mary Madden and Sydney Jones. Pew Internet and American Life, 28 August 2008. "As gadgets with digital audio capability proliferate, podcast downloading continues to increase. Currently, 19% of all internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of internet users who reported downloading podcasts in our August 2006 survey and 7% in our February-April 2006 survey..."
Added: 1 September 2008
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